Keyword discovery is a crucial process for anybody who wants to grow their business through online advertising. It’s also essential for search engine optimization professionals, web publishers, and content producers who want to make the most of their existing content, explore new subject areas, and keep up with emerging opportunities in their industry.
There are many ways to begin your keyword discovery workflow, and WordStream’s new and improved Free Keyword Tool is an ideal first step for anyone getting started with keyword research and analysis.
WordStream’s Free Keyword Tool is a great place to start your keyword discovery process.
To begin, just enter a keyword. Alternatively, you can enter the URL of a specific webpage to see keyword data for that page – a very handy feature if you’re hoping to see which website keywords your competitors are focusing on in their campaigns.
To further refine your results, you can also enter your industry and geographic location, both of which will help WordStream’s Free Keyword Tool to provide you with even more accurate keyword data. The costs, competition, and performance of similar keywords can vary greatly from one region to another, even for two businesses operating in the same industry, so it’s a good idea to be as specific as possible.
When you’ve entered your initial search query, you’ll see a range of keyword data. The keyword recommendations themselves can be found on the left-hand side, and each keyword has four corresponding metrics: Google Search Volume, Competition, CPC, and Opportunity Score.
Oftentimes, coming up with your base keywords can be the most difficult stage of the keyword discovery process – particularly for those new to online advertising. This is because, no matter how well you know your business, predicting how people behave online can be very challenging, even for experienced marketers. This can result in missed opportunities, such as overlooking high-volume, low-competition keywords you might not have thought of during the early stages of your keyword research, or overspending on keywords with low search volume.
Continuous keyword discovery allows you to make business decisions about your campaigns based on what people actually search for, not what you think they might search for.
Something else to consider is that keyword trends often change greatly over time. This doesn’t just apply to seasonal keywords that tend to coincide with annual events such as holidays, but also search terms that have fallen out of favor, such as branded terms for older products. For these reasons, keyword discovery should be an ongoing process, not just a first step for newcomers.
Try WordStream’s Free Keyword Tool today and see how much simpler and easier your keyword discovery workflow can be.