35 Easy & Effective Real Estate Marketing Ideas

83
The real estate industry has had some interesting ups and down over the past decade - NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with the housing financial crisis. However, since its rock bottom in 2012 (with 999,000 members), it has been steadily increasing, and with nearly 1,100,000 members in 2014, the competition among realtors is heating up.
 
The competition is fierce, and these days you’ll need expert online and offline marketing skills to set yourself apart from the pack.

marketing for real estate

While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study from the National Association of Realtors showed that 92% of buyers use the internet to begin their house hunting quest, driving home the vital need for real estate agents to have an active online presence. If you're not active, engaging, and networking online, then you're missing out.
 
Here are our 35 best real estate marketing ideas for those looking to win the real estate marketing game.
 

1. Set Yourself Up For Social.

Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and even Instagram if you snap a lot of house pics). Interact with users, share good press, and promote your properties.
 
realestate marketing tips
 

2. Add Social Sharing To Property Pages.

Chances are, home shoppers are eager to share their top housing pics with friends and family, so make it easy for home buyers to email and share various properties online by adding social sharing buttons.
 
tips for real estate marketing

3. Keep An Eye On The Competition.

What are other realtors in your area doing? What do their websites look like? How active are they on social media? Take note of what competitors are doing – then avoid their mistakes and replicate their success!
 

4. Make Yourself Easy to Contact.

Put your contact info on every page of your website. Ideally, make an impressive contact us page that grabs attention.
 

5. Create a Killer Business Card.

Get an awesome looking business card and hand them out like pizza flyers on a Friday night.
 

6. Make Use of Local Images.

In many ways, you’re not just selling a house, you’re selling a whole town or area. Showcase the best that your area has to offer, with high-quality, beautiful photos of local town landmarks and familiar sites.
 
real estate marketing 101
 

7. Create an Irresistible Content Offer to Capture Leads.

Consider producing an ebook like “X number of things new home owners should consider before buying” or “X most valuable features of a new home.” Offering free ebooks in exchange for an email address (and zip code, in the case of real estate) is a great way to capture leads.
 

8. Hire a Photo Pro.

Successful real estate relies heavily on great photography. Bad photos will diminish interest in even the greatest of properties. It’s absolutely vital that you have gorgeous photos of your properties. Hire a professional photographer (preferably with experience photographing homes and architecture), or, if you have sophisticated equipment and are confident in your abilities, have your own hand at it. Just remember this is one of those scenarios when it pays to bring in the professionals.
 
real estate marketing
 
There are tons of great resources that provide in-depth detail about real estate photography – this guide from Digital Photography School is helpful (so long as you have some basic photography experience under you belt already).
 

9. Create a Virtual Tour.

Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.
 
Here’s one example of a virtual tour (although you’ll find some aspects of this video are quite outdated). If you make your own, I’d beg you to not use music that resembles the soundtrack of The Sims.

 

10. Local Sponsorship.

Consider helping sponsor local festivals, sports teams, or school events. Signing up as a local sponsor often means getting your business a spot on t-shirts, program pamphlets, or flyers.

Want more tips? Download our free guide, 69 Creative Marketing Ideas to Boost Your Business!

11. Animated Video.

Consider outsourcing a quality animated video for your real estate businesses. Short, cute, high-quality cartoon videos can help establish your brand as well as give a touch of personality. You may even want to consider featuring local landmarks or sites in your animated video to make it ultra-unique and targeted.
 
Your animated video doesn’t have to be super sophisticated – check out this short and very simple animated ad from Geico.

 

12. Pinterest Boards.

Pinterest boards are a great way to provide images and information for specific listings. You can create a Pinterest board for a single property that, in addition, to property photos, highlights major benefits of the area.
 
pinterest real estate marketing
 

13. Make Your Site Mobile-Friendly.

Tech-savvy consumers spend tons of time on their mobile devices. In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activity. It’s paramount that your website is mobile friendly. Even better, consider creating a mobile app that potential buyers can use to review listings.
 
real estate marketing tips
 

14. Create a Newsletter.

Email marketing is one of the best strategies for building client relationships. Collect emails from your website, local outreach, or any other methods you can think of. Send your email subscribers the stuff they’re looking for – notices about upcoming open houses, new houses on the market, news about seminars you’re offering in the area, etc. (Note: if you work in different geographical areas, you’ll want to segment your newsletter subscribers based on their location, ensuring that they only get relevant emails and updates from you).  
 

15. Start an Email Nurture Campaign.

Nurture campaigns are like the breadcrumb paths of Hansel and Gretel, except instead of a gingerbread house at the end, clients find their dream home (hopefully without a resident evil witch).
 
Leave your clients a trail of high-end panko breadcrumbs by tailoring your interactions with them based on previous actions they’ve taken. If they first attended an open house with you, send them an email detailing other nearby houses on the market. If they attended your first time homebuyer’s seminar, send them your “10 Things Every New Homebuyer Should Know “ ebook. Deliver content that will help your clients take the appropriate next step, depending on where they are in their journey.
 

16. Build Your Google My Business Page.

Google My Business is the latest in Google location-based pages. If you’re feeling confused, don’t worry – it’s basically the same idea as Google Places for Businesses and Google+ Pages. Setting up a Google My Business account makes it easy for users to find you in Google Search, Google Maps, and Google+. Trust me, this one is a no-brainer. 
 
google my business
 

17. Consider Going Niche.

If you’ve got some real estate marketing competition in your area, you may want to consider making yourself stand out by going niche. Become the go-to real estate agent for dog owners, families with kids, divorced individuals, whatever. Making a name for yourself in regards to a specific niche need can make you memorable, especially in saturated zip codes.
 

18. Use Emotional Storytelling.

Utilize emotional storytelling with compelling copy and powerful visual elements. Humans respond to stories – tell a good one and clients will flock to you.
 

19. Host a Webinar.

If you feel comfortable enough, hosting a webinar can be a great way to garner attention for your business. Host a “12 Little-Known Things to Look For In A New Home” webinar, providing a Q&A at the end for questions. Webinars can also be repurposed as YouTube videos, with can serve as valuable video content that can live permanently on your website! Here are some more tips on putting together a great webinar.
 

20. Saddle Up For Social Ads.

Don’t be afraid to dish out dough for paid ads on social media. With organic reach dwindling on many popular social networks like Facebook, paid Facebook ads are often the most effective way to get in front of clients. Facebook has tons of great targeting features that ensure you’re only paying to get noticed by your key target audiences.  
 
real estate marketing 2015
 
 

21. Old School Mailers.

The web is where it’s at, but that’s not to say traditional advertising doesn’t have its place, especially when you have targeted audiences. Consider sending out postcards to qualified leads or potential buyers in the specific zip codes you are active in.
 

22. Become a Columnist in Local Magazines.

When it comes to real estate, it’s important that you get laser focused on local. Getting yourself in local magazines or newspapers is a great way to get the word out about you and your brand. See if you can write a column or feature for local publications. You don’t want to be blatantly salesy – today’s consumers don’t like to be pitched to. Instead, try to showcase your knowledge. Write about how rising prices of houses on the market shows that the town is doing well, or list the reasons why your regional area is becoming more popular (maybe it’s the revitalized downtown area or improved school system).
 

23. Host Free Seminars For Home Buyers.

Make yourself and your knowledge available to the community by hosting mini-seminars. Consider providing a basic 101 seminar about the basics of home buying and mortgages. 
 
Remember, marketing today is all about inbound, and that doesn’t just apply online. Users want you to share some of your knowledge for free before investing time and money in you. A home buying seminar is the local equivalent of a webinar. Yes, it will take time and energy, but attendees will walk away impressed and will have established a relationship with you. That relationship will be worth its weight in gold when they’re ready to shop for a home.
 

24. Get Branding.

Branding is your buddy – that means pens, drink koozies, and all those other freebies people love. Give out some branded goodies at local festivals and events to spread your brand. 
 
real estate marketing advice
 
 From TotallyKoozies.com
 

25. Partner With Local Businesses.

Developing relationships with other local businesses will be key for your real estate marketing efforts. See if you can get local breakfast joints to let you buy them a set of new coffee mugs with your logo on them, or buy a place on their paper placemat setting. Don’t be afraid to get creative with local partnerships. 
 

26. Ask for Testimonials From Former Clients.

Testimonials are tremendous trust signals. Showing that real, live people endorse your services means the world to potential clients. When a homebuyer has had a great experience with you, reach out to them and ask for a testimonial. If possible, try to get a photo of them as well. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks.
 
real estate marketing techniques
 

27. Create an Awesome Website.

Today’s consumers like to do a lot of legwork themselves online when making major purchases, and that includes home buying as well. I myself have only rented, but even when renting a property I’ll Google Map the address, use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and, ideally take a virtual tour of the property.
 
Make it easy for users to access all this information – make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List the hot spots nearby and their respective walking distances (mention the bus stop that’s just a five minute walk, or the Starbucks at the end of the block).

 

28. Make Your Site Easy to Navigate.

All the great property pages in the world won’t mean much if your site is a nightmare to navigate. Your visitors need to have a good experience on your website, so take the time to brush up on user experience design skills and information architecture. 
 

29. Include Local-Oriented Copy.

Make sure you are including some local-oriented keywords in your copy to ensure that your content is found by buyers Googling online for homes in your area. 
 

30. Get On Zillow.

Zillow is basically the Yelp of real estate marketing, and you really need to be on there if you want any chance of being discovered - you can ignore the sun, but it will still burn you! Zillow offers the ability to advertise as an agent on their website. This can get a bit pricey, but considering the huge role Zillow plays in home buying, it’s probably your best bet. After all, sites like Zillow account for 48% of all site traffic for real estate searches on the web.
 
Zillow also allows users to review real estate agents, so put on a smile and rack up that rating, as a solid star rating will greatly increase your leads. 
 
real estate marketing zillow
 

31. Shared Scheduling App.

Use a scheduling sharing app to coordinate times to show a house to buyers. Scheduling apps like Doodle can cut down on the endless back and forth timeslot swapping.
 

32. Give a Local Care Package After Closing.

Your relationship with a client doesn’t end right after they close. You want them to remember your name so that hopefully they’ll share your info with friends, family, and acquaintances who might consider moving in the future. Send a local care package to clients after they close, with local movie or theater tickets, restaurant gift cards, etc.
 

33. Keep In Touch.

Stay in touch (even months and years later) with past buyers in order to build in that good relationship. Send anniversary cards, holiday cards, etc to stay fresh in their minds. When they have a friend who is ready to buy, they’ll pass along your info. 
 

34. Create a Referral System.

Provide incentives for past clients to refer you to future homebuyers.
 

35. Leverage Call Tracking.

Real estate is one of those industries that absolutely must use call tracking in their paid search campaigns. Most people use the phone when trying to find a realtor or make an appointment to view an apartment, condo or house. If those calls come about because someone saw your PPC ad, you want to be able to track which ads and keywords are driving calls.
 
 
 

Comments

kirsty
Apr 17, 2015

It is true, I have my own photography business and every estate agent trying to sell houses need exceptional pictures for them to sell!

anger of stick 4 hack ios
May 27, 2015

May I simply just say what a relief to uncover somebody who truly
understands what they are discussing on the net.
You certainly understand how to bring a problem to light
and make it important. More and more people have to look at this and
understand this side of your story. It's surprising
you are not more popular given that you certainly have the gift.

Kara
Apr 21, 2015

Numbers 17 and 18 are what is going to set people apart. Great tips!!

Morgan R
Apr 28, 2015

Staying in touch with your buyers even after they've purchase property is crucial! It's great that you included it in this article. A real estate agent is often one of the first people a buyer meets in an area, so keeping that connection is healthy for both buyer AND agent.

Helena
Jan 26, 2016

I would like to ad that real estate agent should not create only clients but a good friendship base for future referrals and reoccurring business..

Glenna Froelich
May 02, 2016

I agree completely. We have so many vacation home snowbirds here in SW Florida which gives us a wonderful opportunity to share the uniqueness of our winter paradise.

Ankita
Apr 29, 2015

Great Tips!!!!!!!!

carlson
May 15, 2015

Your blog is full of great tips. I am also using generally these tips for online marketing and these tips are really working well. This is an easy way of marketing. Really, It is good that adding photos and video in profile and our business pages because customer like to easy way to see a property. Thank you for sharing these useful tips.

harga web di bali indonesia
Dec 28, 2015

Very good article. I absolutely appreciate this site.
Stick with it!

BobbieDLeafe
Jun 16, 2016

I'm extremely pleased to uncover this excellent site. I needed to thank you for ones time due to this fantastic read!!
I definitely liked every tiny amount of it and i also do you have book marked to look into new stuff with your blog.

Aashil Patel
Jun 11, 2015

Real estate is now not only a local dominance. Global reach due to globalization is much evident today. The decades have witnessed varying consumer’s behavior and hence their property buying or selling patterns. This leads to drastic changes to occur adequate enough to attract digital users. Online branding techniques like social media optimization, search engine optimization and other tools work superbly. Great article!

Becker
Jun 13, 2015

#7 is my favorite. Offer content via landing page and generate leads. Use email to follow up. It works and easy to setup and manage.

See postAprop.com - easily setup real estate landing pages and it has built in email marketing. It's made for agents who want to create landing pages.

Becker

Jaime
Jun 18, 2016

Hi Becker, do you utilize postAprop.com? I am interested in any results you've experienced?

Thanks,
Jaime

mireya
Jun 18, 2015

Great tips. thank you soo much for sharing!!

Charlotte Eddington
Jul 20, 2015

Adding a social media links, is a great way to help real estate agents to broaden their marketing audience. Social media has a significant influence on lots of people. It might be worth it keeping that Facebook page updated with your information. Thanks for sharing your real estate tips.

Johnson McGee
Aug 24, 2015

I think that creating a good website would help in many ways. You could list your services, and post reviews. It would make searching for you much simpler. Consequently, I am currently looking for a real estate agent myself. Do you think that customer service is something to consider?

realestatemarketingcostarica
Sep 03, 2015

Wonderful blog. I never been posting yet on zillow, but in the process of putting up the real estate business there.

June Robinson
Sep 03, 2015

As someone who moves a lot, I think that I would really appreciate real estate engine who cared enough to go through these processes mentioned in here. I know that it would really help me if the they followed specific things like making their site mobile-friendly, and receiving a newsletter. I think these are great ideas and I hope agents will use them! Thanks for sharing.

Matt Mortensen
Sep 05, 2015

So, I'll be honest, I read through this with the intention of explaining why these tips would not be properly labeled as "radical real estate advice." However, I am impressed because you are on the cutting edge with everything. Consumers set high standards and things like sloppy listing photos and a lack of a dynamic website will get you left FAR behind. Thanks for sharing! Loved it!

EcoHomes
Sep 11, 2015

Hi Megan,


Your blog is very unique in every way, the tips and information in this article is great and reliable. Indeed this tips are the most convenient way of marketing real estate properties although some might have a high price but it's all worth it.

Thank you for sharing this information it's really great, and another thing I love your blog.

-Nile

Steven Harrison
Sep 11, 2015

I have a cousin who is looking to improve her real estate business. She doesn't have a great grasp on the social media front or making her website more friendly. I'll probably point her to this post, it should help on several fronts. Thanks!

M.Daigle Sons
Sep 11, 2015

Very Nice!!!

Jake White
Oct 02, 2015

Some of our family friends are real estate agents, and I'm doing a little work for them on the side to help make their business website more efficient. I loved #9 about the virtual tour. It seems like a neat idea, especially since our clients time always is precious, and it would be a quick way to help someone learn and develop interest in a property. Thanks for sharing this with me, and I will see what my employers think of this idea.

Jason Scott
Oct 07, 2015

Often as I am looking at housing listings, I see terrible blurry photos of the houses the are trying to sell. This is unattractive, and never does the home justice. I think that it is so important to have a good photographer, and if you want to do your own photography, then learn how to do it right. It is one of those things that costs, but is worth it.

breck lewis
Oct 15, 2015

I really like how you emphasized on using the newer technology to help you promote your business. Pinterest boards and social media have become a big tool that any business can use for marketing. I'm currently trying to get into the real estate business because I think I can bring extra money on the side. How much hours do part time real estate people usually invest in a week?

Raylin
Oct 20, 2015

Wow, these are some amazing tips about real estate! My sister is getting her degree in marketing and really wants to work in this field. I will have to send her this website because I think that it will help her a lot. I think that she will really like the idea of a virtual tour. Have you tried doing a 360-degree YouTube video featuring a house? I would be really interested in seeing that if so.

BInu
Oct 25, 2015

I am in real estate business since 5 years in india. I have got lot of new information required to grow my business. Thanks for sharing your knowldege with us.

danielvhenny
Oct 27, 2015

useful tips .thanks for sharing

Anna
Oct 28, 2015

Love this post, I couldn't agree more with what you've written in real estate marketing.

MichaelGreig
Nov 04, 2015

Wow, these are some amazing tips about real estate! My friends are getting her degree in marketing and really wants to work in this field. I will have to send her this website because I think that it will help her a lot. I think that she will really like the idea of a virtual tour. Thanks for sharing Valuable information for me.

Cara Menghilangkan Varises Secara Alami
Dec 11, 2015

This is my first time go to see at here and i am truly pleassant to read everthing at
alone place.

Veronica Marks
Nov 12, 2015

I really love the tip to hire a pro photographer. I actually used to work for a real estate marketing company who subcontracted photographers for shooting real estate. It was amazing to me the difference in listings I saw where a realtor tried to take their own photos and one where a professional was used! The DIY pictures were almost always terrible!

Sandy Tull
Nov 13, 2015

I think most people don't buy a home just based on its looks or amenities, but they will often be persuaded the emotional storytelling idea you talked about. Emotional storytelling can connect with potential buyers' hearts, and make an empty wooden box seem like a home that has served many families in the past. A good realtor would play to all angles, and sell people on the future of their family in that home, not just on the features it may have.

Michael Greig
Nov 20, 2015

I am also using generally these tips for online marketing for real estate and these tips are really working well. I am impressed because you are on the cutting edge with everything.I think that she will really like the idea of a virtual tour. Thanks for sharing Valuable information for me.

Justin
Nov 23, 2015

Great article. I still believe professional, attention-grabbing photography is one of the strongest assets toward selling a listing quickly. Always a good idea to consult a professional in order to achieve the best looking pics possible. Bear in mind they have editing programs and equipment that the average person may or may not have.

Reena Esquieres
Dec 02, 2015

These are really useful tips not just for new and aspiring real estate agents who want to work their way up to the ladder of success. With these, they could master all the strategies in the real estate market especially selling homes from the free property listings of the real estate company they belong to.

Veronica Marks
Dec 02, 2015

I really like the tip to add social sharing to property pages. I feel like that is a great way for the homeowners to get involved in marketing their property. It's also fun for shoppers to share their favorites, like you mentioned. These are all great tips! Thanks!

Chen Case
Dec 15, 2015

I couldn't agree more! Being present online is essential. Great tips!

Annie Marks
Dec 29, 2015

That is awesome that there are so many ways to advertise your home publicly. I like that real estate has even taken a turn to the growing social media platform. That is really cool that agents are asking that you include a virtual tour to better market your home. Thank you for sharing your helpful tips in how to best market your home!

http://www.reinvestconsultants.com/

Narasimha
Feb 12, 2016

Informative post,One of my best tips,Hire the right agent,Hiring a real estate agent is one of the more crucial decisions you will make when selling your home,so take your time.

Mangrove Realty
Feb 22, 2016

These are really great tips, to create awareness among the mass around you online marketing is the best tool..

Through the testimonials and reviews people get to know more about you and your organisation.

Rahul Mehta
Mar 14, 2016

Great share! My best is social shares. Your potential customers are there. Just be social and make leads from different social media channels.

Patricia Anderson
Mar 15, 2016

All expert real estate agents should do tip 27 and create an awesome website for their consumers. Whenever I start looking for something I start online. So if you want to be a competitive real estate agent you should try that. Thanks for posting this so hopefully professionals see this and start making more websites advertising homes!

Bob Lowe
Mar 24, 2016

These are all really awesome tips. I really like the idea of hosting free seminars for home buyers. Especially for those who know nothing about the process or where to begin. I think that would've been really helpful for me when I first looked for a home. I'm sure even now I would still benefit form it.

Robert Jo
Apr 22, 2016

Thanks for sharing informative tips to learn about real estate marketing . Great Post.

Greg Libby
Apr 27, 2016

What do you think will be the most effective social media platform for Real Estate in the next 3-5 years? Facebook, Twitter, Instagram, something new?

millyxclaudia
May 05, 2016

Your post is really awesome.
thank you so much.

Gabriela Chavez
May 09, 2016

Creating a virtual tour can be way easier and cheaper than we imagine, new technology gives us the opportunity to do it from our cellphones or with an affordable camera.

Charlee
May 30, 2016

Thanks for the in-depth look at real estate marketing strategies, I found this list very informative. In regards to point 27, "Create an Awesome Website" I'd like to suggest Propertylistingsites.com as a highly innovative, affordable web development service that combines custom, responsive website designs and templates with proven search engine optimization techniques, and an exceptionally devoted support team. We provide an effective, professional, profitable, SEO friendly real estate marketing tool for Realtors looking for a way to gain exposure and successful leads.

faheemdahacs
Jun 05, 2016

Hi
I'm ready read your post it's very important and informative for the realtors because your best costumer are there. Your post really awesome.
Thanks

Pages