37 Staggering Video Marketing Statistics for 2017


As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy stats to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit.

Video Marketing Statistics

Video Marketing Volume Statistics

Graph Video Stats

  • 72 Hours of video are uploaded to YouTube every 60 seconds.

  • One-third of online activity is spent watching video.

  • 85% of the US internet audience watches videos online.

  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. 

Mobile Video Marketing Statistics

Video Marketing Engagement Statistics

  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.

  • Marketers who use video grow revenue 49% faster than non-video users.

  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

  • Social video generates 1200% more shares than text and images combined.

  • [NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.

Facebook Gifs

Video Engagement

(Sprout Social’s Video Engagement)

Fun Video Marketing Facts

Want more statistics to assist with your 2017 strategy? Check out our social media marketing statistics!

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Narendra Wetkoli
Mar 11, 2017

Thanks for sharing Informative post with us.

Blitz 3D Design
Mar 11, 2017

Dear Sir,

Thanks For Shearing Such Information, Your Article is very useful for Marketing Works.

Kenneth English
Apr 13, 2017

Thank you for the information. The numbers are amazing. It's one thing to tell people about the growth of video. Quite another to show them.

Anna Johnson
Jun 01, 2017

I must say that nowadays online video marketing is playing a huge role in business growth. These stats really makes sense for the success of the business through online video marketing. My experience tells that, to engage more and more audience to your business your video must have the taste of "humor, inspiration and concise but worthy lesson".

Jun 09, 2017

Exactly! It's the need of time that we have to maintain our business via online video marketing. The competition is tough in the market and the one who promotes it's business on almost every forum is a winner. Thanks for sharing a wonderful article :)

Amanda Johnson
Jul 06, 2017

Such a helpful resource! Thanks Marry for sharing with us!
Adding in that I wanted to know; what you think is it a good choice for small-scale businesses to invest some little capital on online video marketing.
What are your words on that?

Cristian Trujillo
Aug 13, 2017

Thank you for sharing this amazing insights.

I was wondering if you could share with us the source of this stats.

I'd like to mention them in a presentation, and it'd be great to be be prepared if someone ask.

thank you

Aug 23, 2017

Fantastic article! Provides all the minute details about video-marketing-statistics. Have bookmarked your site. Keep up the good work. Thank you for share it.

Susan George
Sep 02, 2017

Thanks for posting this informative information

Amara Heslin
Sep 06, 2017

Thanks for sharing such informative post! Indeed videos are a big hit now in the internet marketing scene. I think what makes it all the more better than a simple article or a short blog is that videos relay information in just a matter of seconds or minutes and is entertaining and is something that could be retained in people's mind. -- Site Above Solutions

Oct 14, 2017

I feel like this all supports the idea that the internet is slowly moving to a video-first platform. Users want information faster than ever and people are hard-wired to respond to non-verbal communication that is only available in video content.

Nov 15, 2017

With all these info given, businesses should definitely be more invested in videos. Thanks for sharing, Mary! Such great info.

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