37 Staggering Video Marketing Statistics for 2017

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As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy stats to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit.

Video Marketing Statistics

Video Marketing Volume Statistics

Graph Video Stats

  • 72 Hours of video are uploaded to YouTube every 60 seconds.

  • One-third of online activity is spent watching video.

  • 85% of the US internet audience watches videos online.

  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. 

Mobile Video Marketing Statistics

Video Marketing Engagement Statistics

  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.

  • Marketers who use video grow revenue 49% faster than non-video users.

  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

  • Social video generates 1200% more shares than text and images combined.

  • [NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.

Facebook Gifs

Video Engagement

(Sprout Social’s Video Engagement)

Fun Video Marketing Facts

Want more statistics to assist with your 2017 strategy? Check out our social media marketing statistics!

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Comments

Narendra Wetkoli
Mar 11, 2017

Thanks for sharing Informative post with us.

Blitz 3D Design
Mar 11, 2017

Dear Sir,

Thanks For Shearing Such Information, Your Article is very useful for Marketing Works.

Kenneth English
Apr 13, 2017

Thank you for the information. The numbers are amazing. It's one thing to tell people about the growth of video. Quite another to show them.

Anna Johnson
Jun 01, 2017

I must say that nowadays online video marketing is playing a huge role in business growth. These stats really makes sense for the success of the business through online video marketing. My experience tells that, to engage more and more audience to your business your video must have the taste of "humor, inspiration and concise but worthy lesson".

Scarlett
Jun 09, 2017

Exactly! It's the need of time that we have to maintain our business via online video marketing. The competition is tough in the market and the one who promotes it's business on almost every forum is a winner. Thanks for sharing a wonderful article :)

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