Céillie Clark-Keane
Céillie is Head of Marketing for Building Ventures, a VC firm focused on funding and mentoring early-stage startups in the built environment space. Previously, Ceillie led content strategy for Unstack and managed the award-winning blog at WordStream.
The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)
Follow these tips and best practices to carry out an effective B2B email marketing strategy—from copywriting to segmentation and everything in between—plus real B2B email marketing examples for inspiration!
8 Steps to a Lead-Generating Content Marketing Strategy
Here’s a step-by-step guide to developing a lead-generating content marketing plan, all the way from initial goal setting to ongoing updates to keep your content fresh.
7 Email Copywriting Tips We Swear By (With Examples!)
Use these seven email copywriting tips and examples to connect with your audience and drive your marketing goals. We'll talk about purpose, CTA, tone, formatting, and more—with examples!
8 Tricks to Come Up With Unique Blog Ideas-Fast!
Are your blog post ideas getting stale? Could your readers be getting bored? We've got 8 tips and tools to come up with unique blog ideas beyond just traditional keyword research.
9 Tips to Write Irresistible Blog Post Titles (with Examples!)
Your blog post titles are the first thing your potential reader sees, and they can help boost CTR and organic traffic. Here, we're sharing 9 ways to create irresistible blog post titles—such as by adding brackets, including your audience, stressing speed, and more—with plenty of examples!
7 Content Marketing Trends to Watch in 2021
2021 is on the horizon, so we asked some of our favorite content experts to share their thoughts on the biggest content marketing trends of 2021. Learn more about content communities, AI-powered content marketing and more!
8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19
Knowing when to ramp up your ad spend during COVID-19 is a challenge. That's why we polled eight PPC experts on when to start ramping up, what signals to look for, and how to get started.
5 Ways a Content Marketing Mission Statement Can Improve Your Strategy
In this guide, we're sharing five key ways a content marketing mission statement can improve your content—plus, we'll let you know why you need a content marketing mission statement and how to get started drafting your own!
Our Top 19 Blog Posts of 2019
This year was big for online advertising—and for the WordStream blog! Here are our top 19 blog posts of the year, including Google search statistics, audience targeting techniques, and so much more!