Céillie Clark-Keane

Céillie Clark-Keane

Céillie is Head of Marketing for Building Ventures, a VC firm focused on funding and mentoring early-stage startups in the built environment space. Previously, Ceillie led content strategy for Unstack and managed the award-winning blog at WordStream.

HomeBlogCéillie Clark-Keane

How to Write a Great Press Release in 7 Steps (with Templates!)

Here are the seven essentials for a great press release, how to write a press release for a new business, product, event, award, and more—plus free press release templates!

7 [Non-Generic!] Customer Engagement Strategies & Examples

What is customer engagement and why is it important? Learn this plus seven effective strategies that work, involving branding, loyalty programs, content strategy, exclusive offers, and more.

21 Unforgettable Advertising Slogans (with Takeaway Tips!)

Source inspiration to create your own catchy advertising slogans with this complete list of marketing and advertising slogan examples and tips.

The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)

Follow these tips and best practices to carry out an effective B2B email marketing strategy—from copywriting to segmentation and everything in between—plus real B2B email marketing examples for inspiration!

8 Steps to a Lead-Generating Content Marketing Strategy

Here’s a step-by-step guide to developing a lead-generating content marketing plan, all the way from initial goal setting to ongoing updates to keep your content fresh.

7 Email Copywriting Tips We Swear By (With Examples!)

Use these seven email copywriting tips and examples to connect with your audience and drive your marketing goals. We'll talk about purpose, CTA, tone, formatting, and more—with examples!

8 Tricks to Come Up With Unique Blog Ideas-Fast!

Are your blog post ideas getting stale? Could your readers be getting bored? We've got 8 tips and tools to come up with unique blog ideas beyond just traditional keyword research.

9 Tips to Write Irresistible Blog Post Titles (with Examples!)

Your blog post titles are the first thing your potential reader sees, and they can help boost CTR and organic traffic. Here, we're sharing 9 ways to create irresistible blog post titles—such as by adding brackets, including your audience, stressing speed, and more—with plenty of examples!

7 Content Marketing Trends to Watch in 2021

2021 is on the horizon, so we asked some of our favorite content experts to share their thoughts on the biggest content marketing trends of 2021. Learn more about content communities, AI-powered content marketing and more!