AdWords Tips
If you work in the search marketing industry, you may have found yourself having a conversation somewhat like this one (the same conversation I have every time I tell a "regular person" what I do):
Regular Person: So, what do you do?
Me: I work as a writer for a software startup.
Regular Person: What kind of software?
Me: Um, search marketing software?
Regular Person: So ... like Google?
Me: Well, yeah, sort of. We make software that helps people advertise on Google.
If this regular person is curious enough to know more (rare), I usually find it helpful to explain that Google advertising functions similarly to an auction. In the off chance that they tell me advertising on Google does not work, I tell them that our whole company exists because it does work.
how does google adwords work?
Since there are so many people out there who don't really know how this "AdWords auction" works and are wondering what is PPC, we thought it would be helpful to illustrate it. Below you'll find our latest infographic, "How Does the AdWords Auction Work?" This infographic illustrates how exactly the AdWords auction works, including:
- What gets entered into each “auction”
- How Google determines which ads are shown where
- How Google determines what advertisers pay
And lots more interesting tidbits about how Google AdWords works. Click the image to see for yourself and learn Google AdWords.
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Comments
Wednesday November 16, 2011
Antonia Matthews (not verified) Said:
This infographic is fabulous. It can be so hard to explain this to colleagues, clients and friends. This is going to be a permanent reference piece! Thanks for publishing it.
We posted the infographic on our site with a link-back: http://a.sw.io/RCS0kK4
Wednesday November 16, 2011
Elisa Gabbert Said:
Thanks so much, Antonia! Really glad to hear you found it useful!
Thursday November 17, 2011
RingJohn (not verified) Said:
Really good - any chance of doing a copy & paste with £ and even € (not that we'll need that for long!)
People on this side of the pond can be a bit parochial :)
Thanks
John
Thursday November 17, 2011
Primo Interactive, Chester (not verified) Said:
We're often asked to explain the mechanics of the AdWords auction system, but to do so without using industry terminology can be difficult.
Your excellent infographic will make this much easier, so we're pleased to have posted your infographic on our site with a link-back: http://www.primointeractive.com/go/adwords-explained.
Thank you!
Thursday November 17, 2011
Larry Carillo (not verified) Said:
Awesome Infographic! Good job and thank you for posting!
Thursday November 17, 2011
Elisa Gabbert Said:
Thanks John, Larry and Chester for stopping by, glad you liked the infographic! We'll get right to work on an international version. ;)
Thursday November 17, 2011
Lisa Williams (not verified) Said:
Thanks so much guys! This is awesome.
Thursday November 17, 2011
Alan (not verified) Said:
Very clear-explains PPC in very simple terms that even I can understand!
Friday November 18, 2011
Adrian (not verified) Said:
Excellent! Request for permission to repost on my company blog and credit will of course be given :) Company: Zymora Blog:
Friday November 18, 2011
Elisa Gabbert Said:
Of course, you are welcome to repost with a link back! You'll find embed code below the infographic here.
Friday November 18, 2011
Adrian (Bold Internet) (not verified) Said:
Tuesday November 22, 2011
Johnny (not verified) Said:
Hey pretty cool infographic of AdWords. It is simple scheme of how AdWords works. Thanks for sharing
Thursday November 24, 2011
Ty Whalin (Link Worx Seo) (not verified) Said:
I wrote a complete post on this topic today since you did not post it for me last week. Not sure why my comment was not posted but actually it worked out for the best since I got a very nice post created out of it. Thank you for the infograpic. My post: Learn Google AdWords and Local SEO Techniques. http://linkworxseo.wordpress.com/2011/11/24/learn-valuable-google-adwords-and-local-seo-techniques/
Monday November 28, 2011
Elisa Gabbert Said:
Sorry, Ty, your comment must have slipped through the cracks! Thanks for the link!
Wednesday January 25, 2012
Danielle (not verified) Said:
Thanks so much for this!!! This is complicated to explain so this is awesome.
Friday April 20, 2012
Ty Whalin (not verified) Said:
No problem, I have been getting some good feedback from this post on my blog. I of course wrote something different but the informational graphic was a tremendous help. Even some people who have been doing PPC for sometime have said this was enlightening information.
Tuesday June 05, 2012
Sudhir Sharma (not verified) Said:
Hi Elisa,
I have a question on actual CPC.
In given example of Actual CPC, if we only replace Quality Score of "Advertiser-I" from 10 to 8 then what would be the Actual CPC of "Advertiser-I".
Thanks,
Sudhir
Tuesday June 05, 2012
Elisa Gabbert Said:
Hi Sudhir,
With a little help from Larry Kim:
if advertiser I's quality score falls from 10 to 8, then it’s a bit confusing because now there's a "tie" situation (meaning both Advertiser I and Advertiser II have adranks of 16. Who wins the top spot??).
Let’s just say for this example, "Advertiser I" quality score falls from 10 to 8.1.
This way, "Advertiser I" still wins the top spot in the ad auction, and if their ad is clicked on, they pay the (adrank to beat) / (their quality score) + 0.01
So basically, the adrank to beat is still advertiser II's adrank of 16. Their Quality Score is 8.1
so, 16/8.1 + 0.01 = $1.99
Meaning, a decrease of quality score from 10 to 8.1 results in an increase in actual cost per click from $1.61 to $1.99
Hope that helps!
Friday September 07, 2012
Sean (not verified) Said:
This great infographic will definately help all those visual learning people out there. So much easier to understand than tons and tons of words.
Thursday September 20, 2012
Shoaib Ahmed (not verified) Said:
How can I choose my keywords by adwords for my blogsite?
Please inform me.
Thursday October 25, 2012
Craig (not verified) Said:
Outstanding! Thank-you.
Tuesday December 18, 2012
Sasha (not verified) Said:
Thanks for making this clear for me. I'm planning on trying out adwords but wasn't sure how it worked.
Thursday April 11, 2013
Locksmiths 365 (not verified) Said:
Great read Elisa, really enoyed that.. and already implementing this to our Ad campaign.
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