We all want to squeeze more juice out of our Facebook marketing campaigns, but plenty of barriers stand in the way. Some of us are struggling to identify what changes we need to make to get more visibility and traction for our Facebook posts. Others know exactly what they want to implement, but don’t have the resources or the manpower to pull it off. Luckily, there’s a whole host of Facebook marketing tools out there to relieve you of these burdens!
Here are six super-effective Facebook marketing tools that you can leverage to boost your Facebook performance. Even better, they’re all completely free! (But check out our top paid Facebook ad tools too!)
Facebook Marketing Tool #1: DrumUp
We all know it’s important to post a steady stream of interesting, relevant content to your Facebook wall. However, it can be a huge pain to actually get out and hunt down share-worthy stuff.
Now you can outsource the scavenging to DrumUp and cross this task right off your to-do list! This free tool identifies engaging stories that are fit for your audience, ranks them and then queues them up to be shared on your social media accounts.
To get started, all you have to do is provide a list of relevant keywords. The service scours the web for stories related to these keywords and provides them in a content feed. See a story that you like? Give it a click and DrumUp will add it to your share queue. It will even select an optimal time for the post to be shared.
If you wish to customize it, you can click into the post and add a comment along with the headline, adjust the date and time of the post, include a recommended hashtag upload an image and even schedule the post to be repeated again in the future!
In addition to the content the tool recommends, you can also create your own, unique posts, meaning you can use this tool to manage ALL of your Facebook shares.
Facebook Marketing Tool #2: Likealyzer
How’s that for a kick in the pants?
LikeAlyzer, powered by the folks at Meltwater, provides an in-depth assessment of your Facebook page performance, coupled with super-actionable recommendations on how you can boost engagement with your brand. Unlike many other free tools, you don’t have to turn over any personal information to attain the assessment. Simply plug in your page URL and it will be automatically generated within seconds.
The report is user-friendly and provides clear insights into what is and isn’t working for your Facebook account. As you can see, we’re posting at least once a day, but our posts could get way more engagement if we varied the type of content, shared at different times of day and asked more questions to our audience. These simple adjustments could make a big impact on our performance!
In addition, LikeAlyzer shows you how your page stacks up to those of “Similar Brands,” so you can get a good feel for how much attention competitors are paying to their Facebook presence.
Facebook Marketing Tool #3: Canva
Just a few examples of what Facebook marketers are creating through this free tool.
This design tool comes in handy any time you need to create a custom image, an activity that you’ll find yourself doing pretty frequently if you’re managing your company’s Facebook marketing efforts.
I love Canva because it’s incredibly intuitive. It offers pre-sized templates for Facebook page covers, posts and app covers. Once you've selected your template, you can drag-and-drop a variety of design elements (images, text, and shapes) to populate it and voila—you’re all set!
Canva’s pre-designed layouts, many of which are free!
Don’t have an eye for design? I feel your pain. The first couple of Canva images I created myself were nothing short of heinous. Luckily, the team at Canva is sympathetic to our shortcomings! Their online Design School includes a wealth of tips and tutorials to help users create more beautiful images for content marketing and social media. Still struggling? You can always snag one of their pre-designed layouts (some are free, some cost a small fee) and adjust the text to make it fit your needs.
Facebook Marketing Tool #4: Facebook Power Editor
The folks at Facebook designed this free marketing tool specifically for sophisticated advertisers who are managing multiple campaigns and ads. If you’re frustrated with the limitations of the standard Facebook Ads interface, this is for you!
With Power Editor, you can quickly build and duplicate campaigns, ad sets and ads. It allows you to edit all of your ad sets within the same window, making it easy to adjust granular details like copy variations, placement targeting and conversion tracking. Once you’ve created all of your campaigns, you can set them live at the same time and they’re typically approved within minutes. All in all, this is a seamless process that helps you get multiple new Facebook ads into production way more efficiently than you can in Ad Manager.
Even more exciting, as a Power Editor user, you have the opportunity to be an early adopter of new ad tools. Typically, Facebook does a test run of all new products in Power Editor to gauge their popularity before building them into the standard interface. This can give you a leg up on competitors.
Facebook Marketing Tool #5: Headline Analyzer
Marketers know that a post’s headline can make or break its performance. We take painstaking efforts to create eye-catching, compelling headlines for blog posts and ad copy, and would be crazy not to do the same for Facebook shares! The problem is, it can be tough to predict what headlines will work best for your audience—that’s where Coschedule’s Headline Analyzer comes in handy.
Once you’ve brainstormed a potential headline, plug it into this tool. It’ll spit out an overall score for your headline, along with a detailed assessment of its structure, character count, sentiment and previews of what it would look like in email subject lines and ad copy. Perhaps the most valuable aspect of this tool is the link provided in each section that offers tips, examples and case studies.
If you’re not a natural wordsmith, this is the Facebook tool for you. It teaches you everything you need to know to craft headlines like the best of the content marketers!
Facebook Marketing Tool #6: Timeline Contest Manager
Contests are a great way to promote engagement with your Facebook page, but organizing them yourself can be a complete nightmare. Agorapulse’s Timeline Contest Manager streamlines the process for you. It enables advertisers to launch an unlimited number of contests on their timelines, ranging from quizzes to photo contests to sweepstakes.
To get started, select an existing post that announces the contest that you wish to promote.
Next, pick the type of contest that you wish to run. You’ll be prompted to include the winning criteria and the tool will scan the post to help you identify your winners!
While this seems to be the most popular of Agorapulse’s free tools, they also offer a Facebook Page Barometer and Agorapulse Academy, which are definitely worth checking out!
Have you found other free Facebook tools out there that you love? Feel free to share your recommendations in the comments section!
BONUS! Facebook Advertising Opportunity Calculator
Have you been contemplating building a Facebook campaign but are just not sure whether it’s worth your while? Our new Facebook Opportunity Calculator will analyze your Facebook Business Page to help you determine exactly how much traction you could be getting through paid social ads.
Even better, we’ll help you understand how much cash you’ll need to fork over to Facebook to reach these people (spoiler alert: it’s probably way less than you think!).
Finally, we’ll show you how you can leverage Facebook remarketing to gain more conversions from those who have already demonstrated interest in your site. Ready to give it a whirl? Connect your account here.
About the Author
Erin Sagin is a PPC Evangelist and Community Manager at WordStream. She was named the 3rd Most Influential PPC Expert of 2015 by PPC Hero. When she’s able to take a break from paid search, you’ll find her practicing her hula-hooping skills or planning her next trip to Latin America. You can follow Erin on Twitter and Google+.