Conor Bond

Conor Bond

Conor Bond is a Content Marketing & SEO Specialist at Crayon, the software-driven competitive intelligence platform that enables businesses to track, analyze, and act on everything going on outside their four walls.

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6 Ecommerce Digital Marketing Tips for More Online Sales

Ecommerce digital marketing gets harder as you gain more competitors. But with a few smart strategies (across Google, Instagram and more) you can drive more online sales for your ecommerce business starting now!

Is Google’s Competitive Ad Policy a ‘Shakedown’?

Google's competitive ad policy is under scrutiny after Basecamp CEO Jason Fried's viral tweet. Check out this post for our analysis!

The 11 Best Competitive Ads We’ve Ever Seen on Google

Running competitive ads in the Google search results is a super effective way to win new customers. Check out this guide to learn everything you need to know about how great competitive advertisements work.

Big Changes Coming to Google Ad Delivery & Facebook Ad Targeting

Big news, marketers: Google is retiring accelerated ad delivery and Facebook is letting users block third-party data usage. We've got everything you need to know!

Conversion Rate Benchmarks: Find Out How YOUR Conversion Rate Compares

What's a good conversion rate? It depends on your industry and where you're advertising, but we've got the data! Check out these benchmarks for conversion rate and cost per conversion across Google Ads, Facebook, and Bing! Includes ecommerce and mobile data.

Dominate Google & Facebook with These 8 Copywriting Tips

Copywriting is an essential skill for anyone advertising on Google and Facebook. Check out these 8 copywriting tips to start stepping up your game today!

13 Ecommerce Holiday Marketing Tips to Implement Now!

It's never too early to start planning your ecommerce holiday marketing strategy! Check out these holiday marketing tips that you can start implementing now.

Big Changes Coming to Phrase Match & Broad Match Modifier

Your phrase match and broad match modifier keywords will now match to same-meaning close variant queries. How will this affect your Google Ads campaigns? We've got everything you need to know!

11 Reasons Your Google Ads Aren’t Showing (& How to Fix!)

If your Google ads aren't showing, don't panic: There's a perfectly reasonable (and fixable) explanation. Check out this complete guide to learn more!