Conor Bond

Conor Bond

Conor Bond is a Content Marketing & SEO Specialist at Crayon, the software-driven competitive intelligence platform that enables businesses to track, analyze, and act on everything going on outside their four walls.

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RIP Relevance Score: Facebook Introduces 3 New Metrics

Facebook says they'll sunset Relevance Score and replace it with three new metrics this spring. Find out why Facebook is doing this and why it's good news!

The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing

Ecommerce PPC is essential for any business that sells products online. Check out our definitive guide to advertising and selling on Google, Amazon, and Bing!

Google Rolls Out Responsive Video Ads, Expanded Call-Only Ads + More Recent News

Can't keep up with the online advertising news? No worries. We got it covered. Check out our latest round-up of news from Google, Facebook and more, including new responsive video ads and expanded call-only ads.

Google to Sunset Average Position: Here’s What It Means

Google Ads will sunset the average position metric in September 2019. What does it mean? Should you worry? Here's what the experts are saying about the average position metric going away.

The 9 Best Small Business Podcasts (and What They Taught Us)

Small business podcasts can provide accessible and actionable insights to people looking to grow their business. Check out the nine we love most!

How to Optimize Your Google Shopping Feed for Ecommerce Success

You have to optimize your Google Shopping feed if you want to drive ROI on your ecommerce campaigns. Check out our complete how-to guide!

27 Google Search Statistics You Should Know (+ Insights!)

We compiled 27 Google search statistics to give you a better understanding of the search engine at the core of your PPC and SEO efforts. Check them out!

7 Recent Online Advertising Updates You Should Know

2019 has kicked off with a slew of online advertising news stories. Check out our round-up of the 5 most important ones and get yourself caught up!

Google Ads Account Takeover? What You Need to Know

Unless they opt out, certain Google Ads users will have their accounts taken over by Google. Check out our coverage to learn what this means for you.