Larry Kim
Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.
Behold the Amazing Power of Twitter Hashtags
Why use Twitter hashtags? Because they can dramatically increase your reach! See the power of trending hashtags in action.
6 Stupid Marketing Metrics That Need to Die
Despite it being the year 2015, many marketers are evaluating the success of their efforts by metrics that should have died years ago. Here are six marketing metrics that simply must die.
Using Emojis in Ad Text Boosts CTR!
WordStream's resident data scientist Mark Irvine discovered that some advertisers have been including emojis in their ad text. Here's why it's a great idea.
3 Trends That Will Change the Future of Online Advertising
Online advertising changes fast. In this post, Larry Kim reviews three major trends that will change everything, including identity-based marketing and the rise of automation.
26 Crazy Facts You Didn’t Know About Google
Did you know that Google negotiated the terms of acquisition for YouTube in a Denny's diner? Check out this and 25 other crazy facts you didn't know about Google.
Hone Your Influencing Skills: 29 Ways to Get What You Want From Others
If you take time to develop your influencing skills, you can make people do pretty much whatever you want. In this post, I'll show you how.
Introducing Quality Score for Facebook: FB’s Ad Relevance Score Determines Ad Cost & Placement
Facebook recently announced its new Relevance Score metric for advertisers. Here's what it means for your Facebook advertising campaigns.
The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]
Ever wonder what the most expensive keywords in paid search advertising are? This new infographic reveals original research on the 20 most expensive keywords in Bing Ads.
7 Things You Need to Know About New Dynamic Facebook Product Ads
Facebook is really killing it with ad targeting lately, and the new dynamic Facebook Product Ads are no exception. Learn everything you need to know about the new Facebook product ads.