Larry Kim
Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.
Cracking the Code on Gmail Ads: My 7 Best Tips
Gmail Ads, formerly known as Gmail sponsored promotions, are an awesomely effective way to reach new customers - if you do them right! Here are my best tips for mastering Gmail Ads, including tips to increase your open rates and reach your competitors’ customers.
My Top 12 Can’t-Miss Digital Marketing Conferences
Build your business and make great connections at these premiere marketing events in 2016.
How to Write the Perfect LinkedIn Connection Request
What are the 11 most boring words in the English language? “I’d like to add you to my professional network on LinkedIn.” In this post, we'll walk you through the secret formula to writing an irresistible LinkedIn connection request.
The 21 Best PPC Marketing Articles of the Year
2015 has been an incredible year in paid search. In this blog post, Larry Kim outlines his recommendations of the 21 must-read PPC marketing articles from the past year.
You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers
There have been a lot of complaints, but new AdWords smart goals are much better than the alternative: not tracking conversion data at all. Here's why.
The Stupid-Simple Secret Ingredient to Better Engagement on Twitter
Emoji for Twitter is one of the easiest - and most effective - ways to boost engagement on Twitter. In this post, Larry Kim shows you how.
10 Things You Need to Know About the New Facebook Search
Larry Kim reveals the 10 things advertisers must know about interworkings of the new Facebook search system.
Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know
Some of Facebook's most powerful features are easily overlooked. Check out the five hidden Facebook features, including invite email contacts, that you need to know!
10 Remarketing Facts that Will Make You Rethink PPC
Think retargeting is creepy or doesn't work? Think again! We have REAL data that proves remarketing ads work way better than you believe. Check out these 10 mind-blowing facts that will change the way you think about remarketing campaigns.