Larry Kim
Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.
Case Study: The Anatomy of a Killer Quality Score
What's the best way to raise your AdWords Quality Scores? In this case study, we examine how one advertiser got an awesome average Quality Score of 9 out of 10.
How to Reduce Your Cost Per Conversion by 16-80% (Sorry, Haters, Quality Score Still Matters)
Learn how Quality Score affects cost per conversion, and why optimizing for Quality Score and optimizing for CPA are essentially the same thing.
How To Get Even More Google Sitelinks!
Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster.
News Flash: PPC Is Inbound Marketing
News Flash: PPC Is Inbound Marketing! Why the distinction between inbound vs outbound marketing is NOT about "Free" vs. "Paid", but rather Interruption vs. Flow.
AdWords Keyword Planner Explained: How to Use Keyword Planner
If you're not already using Keyword Planner regularly in your AdWords management workflow, you should be! Check out this comprehensive overview to the AdWords Keyword Planner, a powerful keyword research tool built right into the AdWords interface.
What PPC Account Managers Say They Do vs. What They Really Do
PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. Here's why it matters.
Revisiting the Economics of Google Quality Score: Why QS Is Up to 200% More Valuable in 2013
We revisit the economics of Google Quality Score and find that Quality Score is up to 200% more valuable than it was four years ago. Learn why.
Content Marketing vs. PR: What’s the Difference?
What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.
Google for Mobile: How Google Makes Money from Mobile
Learn about Google's mobile product portfolio including Google apps for mobile, Google devices for mobile, Google advertising for mobile and more.