Larry Kim
Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.
Do Paid Search Ads Drive Brand Awareness?
In each of the studies, consumers were asked to perform searches for category-specific searches spanning 12 verticals. They then saw either a control page or a simulated SERP with the test brand featured in the top search ad position.
4 Things You Need to Know About Google’s New AdWords Policies
Google recently updated its AdWords policy. Learn the most important changes and how you can make sure your AdWords account is compliant with new policies.
Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings
Google just released Panda 4.0, the latest iteration of its algorithm update intended to keep thin content spam out of the SERPs. eBay has taken a big hit.
Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%
I recently ran across some internal data that really surprised me. I believe it proves that gender bias in our industry is not only real, but measurable. Let’s take a look at the data and talk about what it means and what we can do about it.
Huge Google Keyword Planner Updates: Now with Mobile/Contextual/Trend Data
Google has quietly updated Keyword Planner with a bunch of cool new features including mobile, trend, and geotargeting data for AdWords keywords.
Goodbye Google AdWords Regular PLA Campaign Type, Hello Shopping Campaigns
Google Ads shopping campaigns are indespensible to today's ecommerce marketer. Learn how to set up, optimize, and maximize your Google Shopping campaigns in this post.
Content Promotion: The Difference Between Brands with Fans & Anonymous Content
Learn how to bake content promotion into your content strategy from the start to increase the reach of your content and build a fan-worthy brand!
What’s a Good Conversion Rate? (It’s Higher Than You Think)
What is a good conversion rate? Learn a step-by-step, replicable process for boosting your conversion rates.
The Secrets Behind Ads with 3x the Average CTR
Average click-through rates are just that: average. Don't you want your CTR to be BETTER than average? Learn how to get AdWords click-through rates over three times higher than the average CTR in this tip-packed guide to better ad writing.