Larry Kim
Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.
YouTube Advertising Guide: How to Advertise in YouTube Videos
Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.
Google SERP Dumps 5.5% of Organic First Page Listings
You may have noticed recently that Google has been showing just 7 organic search listings on the first page for many searches, instead of the usual 10. Take for example, this search for "adwords," which shows just 7 organic search listings.
The Long-Term Value of SEO: Does SEO Value Last Forever?
Learn three reasons why the myth that SEO traffic and value lasts forever is false. The long-term value of SEO is not as rock-solid as you think.
Advertiser Claims 80% of Facebook Ad Clicks are From Bots
A Facebook advertiser claims that 80% of the clicks from facebook advertising were from bots. The company is so unhappy with the results on recent Facebook ad tests; they're deleting their Facebook page entirely.
The War on ‘Free’ Clicks: Think Nobody Clicks on Google Ads? Think Again!
Google's War on Free Clicks: Think nobody clicks on Google advertising? Think again! We’ve got exclusive data that tells a different story about where people click when they search on Google. Learn how PPC ads are taking over the Google search results pages.
Google Display Network vs. Facebook Advertising [Infographic]
Google Display Network vs. Facebook Advertising - How Much Is Facebook Really Worth? [Infographic]
Google Personal Blocklist Helps Users Defeat Spammy Link Farms
Google Personal Blocklist is a Chrome Extension designed to help users keep SEO spam such as content link farms out of their Google search results.
AdWords Releases Super-Sized Ad Text Headlines
A new AdWords ad text headline format may display twice as much information as before, combining both your headline and description line 1 field into one big headline.
SEO vs. PPC: When to Use Which Search Marketing Method for Maximum Profit
When should you use organic search engine optimization (SEO) and when should you use pay-per-click (PPC) marketing for the best results?