Larry Kim
Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.
Hacking Google Ads: Winning at Google Ads the Weird Way
Quality Score is the key to hacking AdWords. A deep dive into how Google calculates your Quality Score plus top tips on how to raise your Quality Scores.
Best of PPC: The Hottest Guides, Case Studies & Articles of the Year!
On the off chance you haven’t been keeping up to this extent every day, I wanted to share my picks for the best, most informative, absolute must-read PPC articles of 2013.
Twitter Retargeting: Now On Twitter, Ads Follow You
Twitter just announced new ad retargeting options that will be a boon for revenues. Learn why Twitter retargeting, AKA Tailored Audiences, is powerful.
RIP Google AdWords Editor??
RIP AdWords Editor: Why Google will soon retire Google AdWords Editor and join the Google Graveyard of discontinued products.
Do Twitter Ads Work? Comparing Ad Performance on the World’s Largest Social Networks
Do Twitter ads work? The jury's still out, but recent data suggests Twitter's ad performance is weak compared to Facebook's, which is already weak compared to Google.
Case Study: The Anatomy of a Killer Quality Score
What's the best way to raise your AdWords Quality Scores? In this case study, we examine how one advertiser got an awesome average Quality Score of 9 out of 10.
How to Reduce Your Cost Per Conversion by 16-80% (Sorry, Haters, Quality Score Still Matters)
Learn how Quality Score affects cost per conversion, and why optimizing for Quality Score and optimizing for CPA are essentially the same thing.
How To Get Even More Google Sitelinks!
Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster.
How Product Listing Ads Are Stealing Your Conversions
Learn how Google's Product Listing Ads suck all the clicks with commercial intent from the SERP, leaving no ROI for organic results and other PPC ads.