Larry Kim
Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.
What, Exactly, Determines Your PPC Keyword Price?
It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals.
Aggressive Linking: How to Lower Bounce Rates and Raise Page Views with Inline Links
Aggressive, inline linking is one of the most effective means of guiding users deeper in your website and getting them to stay longer.