Larry Kim
Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.
Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%
I recently ran across some internal data that really surprised me. I believe it proves that gender bias in our industry is not only real, but measurable. Let’s take a look at the data and talk about what it means and what we can do about it.
Huge Google Keyword Planner Updates: Now with Mobile/Contextual/Trend Data
Google has quietly updated Keyword Planner with a bunch of cool new features including mobile, trend, and geotargeting data for AdWords keywords.
Content Promotion: The Difference Between Brands with Fans & Anonymous Content
Learn how to bake content promotion into your content strategy from the start to increase the reach of your content and build a fan-worthy brand!
What’s a Good Conversion Rate? (It’s Higher Than You Think)
What is a good conversion rate? Learn a step-by-step, replicable process for boosting your conversion rates.
The Secrets Behind Ads with 3x the Average CTR
Average click-through rates are just that: average. Don't you want your CTR to be BETTER than average? Learn how to get AdWords click-through rates over three times higher than the average CTR in this tip-packed guide to better ad writing.
Hacking Google Ads: Winning at Google Ads the Weird Way
Quality Score is the key to hacking AdWords. A deep dive into how Google calculates your Quality Score plus top tips on how to raise your Quality Scores.
Best of PPC: The Hottest Guides, Case Studies & Articles of the Year!
On the off chance you haven’t been keeping up to this extent every day, I wanted to share my picks for the best, most informative, absolute must-read PPC articles of 2013.
RIP Google AdWords Editor??
RIP AdWords Editor: Why Google will soon retire Google AdWords Editor and join the Google Graveyard of discontinued products.
Do Twitter Ads Work? Comparing Ad Performance on the World’s Largest Social Networks
Do Twitter ads work? The jury's still out, but recent data suggests Twitter's ad performance is weak compared to Facebook's, which is already weak compared to Google.