Lisa Smith

Lisa Smith

Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.

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22 Facebook Marketing Tips for Small Businesses on a Budget

Small businesses don’t have the same budgets as bigger advertisers to pour into Facebook. Here are 22 tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget.

13 Tips for Creating More Effective Instagram Video Ads

Here's how to make the most of the Instagram video ad format to drive engagement, brand awareness, sales, and leads on this popular social platform, with advice from top ad experts in the field.

10 Ways Voice Assistants Are Changing Marketing

Voice technology has been everywhere this year, which means the way consumers perform even the most mundane day-to-day tasks is changing. And as a result, the way brands and marketers interact with said consumers is changing, too. The time respond to this technology is now.

9 Ways to Lower Your Facebook Ad Costs

Real businesses share their tactics for keeping Facebook ad costs low while maintaining top performance.

13 Super-Effective Behavioral Segmentation Strategies (With Examples!) to Try Now

Here are 13 ways brands and marketers can use behavioral segmentation and targeting to build smarter, more cost-effective marketing campaigns, with examples and data to back it up.

How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

Instagram posts tend to get 10 times more engagement than Facebook posts on average. In this post, we look at how much Instagram ads cost, and dive into some ways you can make the most of your Instagram ad budget.

5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

Personalized marketing is one of the biggest trends of 2017. But how do you capitalize on the trend without taking marketing personalization too far and scaring your customer off? Here's how.