Lisa Smith
Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.
How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money
Instagram posts tend to get 10 times more engagement than Facebook posts on average. In this post, we look at how much Instagram ads cost, and dive into some ways you can make the most of your Instagram ad budget.
5 Tips to Personalize Your Marketing (Without Looking Like a Creep)
Personalized marketing is one of the biggest trends of 2017. But how do you capitalize on the trend without taking marketing personalization too far and scaring your customer off? Here's how.