Lisa Smith
Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.
19 Tips for Highly Effective Marketing Meetings
Let's face it: Marketing meetings aren't always effective. With more meetings than ever taking place virtually, we thought it was time for some improvement. Here are 19 tips, including scheduling shorter meetings, setting goals, and more!
5 Tried-and-True Copywriting Formulas (With Examples!) That Inspire Action
Overwhelmed by the number of copywriting formulas out there? After consulting copywriting experts, we've got five effective formulas for you to try, including how they work and examples of each.
Here’s Everything You Need in Your 2020 Tech Stack
Marketing technology isn't one-size-fits-all, but a good tech stack always includes tools for your most important needs. So we've created this all-inclusive, crowd-sourced guide to cover all the marketing technology you need in your tech stack this year!
The 16 Best Marketing Strategies to Try This Year
It's time to try some new marketing strategies—but that doesn't mean you have to reinvent the wheel. Take a look at our best marketing strategies of last year, including educational content, personalized marketing, and more!
12 Goal-Crushing Ecommerce Marketing Strategies for 2020
For ecommerce marketers, stakes are high. Here are 12 of the best expert-approved ecommerce marketing strategies that you need to try in 2020, including Google showcase shopping ads, optimizing for voice search, and more!
10 Expert-Approved B2B Lead Generation Strategies
Let's face it: B2B marketers need their own toolkit. Here, we're sharing 10 expert-approved B2B lead generation strategies for you to try out, including Facebook lead ads, live chat, personalized videos, and more!
21 Off-the-Charts Impressive Copywriting Examples
Good copywriting is concise and direct. Great copywriting is memorable and engaging—and that's what leads more sales and impressions. We've gathered 21 copywriting examples that are worth using as inspiration!
10 Marketing Channels You Need to Try This Year
When you hear marketing channels, you probably think Google and Facebook. But there are so many more platforms to reach your audience, and studies show cross-platform strategies perform better. Here are 10 marketing channels to try out today!
8 Audience Targeting Strategies from Digital Marketing Experts
Audience targeting enables you to reach consumers interested in your business. Here are eight proven audience targeting strategies for Google, Facebook, and more!