Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.
Overwhelmed by the number of copywriting formulas out there? After consulting copywriting experts, we've got five effective formulas for you to try, including how they work and examples of each.
Marketing technology isn't one-size-fits-all, but a good tech stack always includes tools for your most important needs. So we've created this all-inclusive, crowd-sourced guide to cover all the marketing technology you need in your tech stack this year!
For ecommerce marketers, stakes are high. Here are 12 of the best expert-approved ecommerce marketing strategies that you need to try in 2020, including Google showcase shopping ads, optimizing for voice search, and more!
When you hear marketing channels, you probably think Google and Facebook. But there are so many more platforms to reach your audience, and studies show cross-platform strategies perform better. Here are 10 marketing channels to try out today!
Audience targeting enables you to reach consumers interested in your business. Here are eight proven audience targeting strategies for Google, Facebook, and more!