Lisa Smith

Lisa Smith

Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.

HomeBlogLisa Smith

Here’s Everything You Need in Your 2020 Tech Stack

Marketing technology isn't one-size-fits-all, but a good tech stack always includes tools for your most important needs. So we've created this all-inclusive, crowd-sourced guide to cover all the marketing technology you need in your tech stack this year!

The 16 Best Marketing Strategies to Try in 2020

It's time to try some new marketing strategies—but that doesn't mean you have to reinvent the wheel. Take a look at our best marketing strategies of last year, including educational content, personalized marketing, and more!

12 Goal-Crushing Ecommerce Marketing Strategies for 2020

For ecommerce marketers, stakes are high. Here are 12 of the best expert-approved ecommerce marketing strategies that you need to try in 2020, including Google showcase shopping ads, optimizing for voice search, and more!

10 Expert-Approved B2B Lead Generation Strategies

Let's face it: B2B marketers need their own toolkit. Here, we're sharing 10 expert-approved B2B lead generation strategies for you to try out, including Facebook lead ads, live chat, personalized videos, and more!

21 Off-the-Charts Impressive Copywriting Examples

Good copywriting is concise and direct. Great copywriting is memorable and engaging—and that's what leads more sales and impressions. We've gathered 21 copywriting examples that are worth using as inspiration!

10 Marketing Channels You Need to Try in 2019

When you hear marketing channels, you probably think Google and Facebook. But there are so many more platforms to reach your audience, and studies show cross-platform strategies perform better. Here are 10 marketing channels to try out today!

8 Audience Targeting Strategies from Digital Marketing Experts

Audience targeting enables you to reach consumers interested in your business. Here are eight proven audience targeting strategies for Google, Facebook, and more!

The 10 Best SEO Tools You Just Can’t Live Without

We polled marketers to see which SEO tools they wanted most this year and narrowed that list down to bring you the most in-demand tools for 2019. Here, we're sharing the list of tools, including SEMrush, Mailchimp, Majestic, and more.

8 Ways to Tell Your Most Compelling Brand Story

A brand story is key to differentiate your company from competitors and establish an brand identity that audiences will connect with. Here, we share eight tips from the experts to create your brand story.