Jeff Stevens

Jeff Stevens

February 5th, 2014

You may remember that in early November 2013 Google rolled out a new AdWords campaign type called “Search Network with Display Select.”

For advertisers, we now have a serious option to consider when debating the merit of running a combination search and display network campaign. In the past, we were able to simply combine both the entire search and display networks into one “hyper”...

January 10th, 2014

Choosing a Network: AdWords and Bing

When planning your AdWords and Bing advertising campaigns, you will need to identify and select the specific “networks,” or combination of networks, that your paid ads will be shown in.

Both Google AdWords and Bing Ads have a couple networks to choose from, each offering its own unique marketing opportunities, advantages...

November 25th, 2013

As the holiday season approaches (very quickly), paid search advertisers should be well aware of the fact that their search and display campaigns are going to need some extra love to take advantage of the pure insanity of the holiday rush.

The holiday season is a time when quick, impulse-driven purchases are at their peak, and it is absolutely imperative that advertisers take time to...