Keyword analysis is the process of analyzing the keywords or search phrases that bring visitors to your website through organic and paid search. As such, keyword analysis is the starting point and cornerstone of search marketing campaigns.
By understanding what queries qualified visitors to your website type into search engines, search marketers can better customize their content and landing pages to drive more traffic and increase conversion rates. For this reason, keyword analysis is an important skill for both SEO and PPC experts.
Keyword analysis helps to increase conversions, find new markets, and optimize spend, but it requires time-consuming examination and decision making to beat your keyword competition. The WordStream Keyword Analysis Tool takes the analysis of your website keywords a step further by not only analyzing your keywords, but also suggesting actions and automating your activity for the best efficiency and results.
Do you really want to look at spreadsheets and graphs for hours a day every day? And after that, what comes next? WordStream eliminates this time waste, streamlining the process of analyzing keywords, highlighting the vital marketing performance metrics, and prioritizing actions to greatly improve your efficiency while simultaneously improving your PPC performance.
Marketing is inherently analytic. Field-testing marketing outreach and marketing performance is key to optimizing budget allocation and market reach. Search marketing is no different, and since keywords dictate your entire search campaign, keyword analysis should be your primary focus. Analyzing keywords allows you to:
Despite all the benefits, most search marketers don’t spend nearly enough time on keyword analysis because it’s time-consuming and repetitive. With keyword software from WordStream, analyzing keywords and capitalizing on data is automated and simplified, making you more productive.
Google Ads includes a keyword analyzer and reporting section that details data like keyword clicks and campaign success. However, it’s difficult to examine keywords and how they relate to each other from inside these tools.
Though Google’s tools are helpful in obtaining an overview of your account, what you do as a result of that data and how you learn from it to improve your performance is totally up to you. In addition to the advanced keyword search capability, WordStream evaluates keyword popularity and visit totals to segment keyword groups for you. Highly relevant keyword groups are a crucial step towards improving your Quality Score, and WordStream’s learning software ensures your keywords are segmented as relevantly as possible. The software determines the best segmentations based on its own keywords analysis as well as any additional filters and rules that you define.
The keyword source analysis feature allows you to analyze search engine keywords in aggregate or drill down to focus on just paid keywords, just organic keywords, paid and organic keywords together, or just keyword suggestions and associated traffic estimates. This feature enables you to perform SEO-driven and PPC-driven keyword analysis with the same tool.
WordStream software is fully dynamic, so keywords people enter to find your specific website are added to your account daily: your own private, automated keyword discovery tool! Existing keywords will be updated with the most recent visit data, and new keywords will flow through to groups based on the rules you set while segmenting keywords. In other words, your keyword segmentation suggestions, long tail metrics and visit tallies are always automatically based on current data.
What’s next, you ask? Follow the guidelines below to fully analyze and profit from your keyword data:
And that’s it! Perhaps your next step is to determine how you want to spend all your newfound free time!
Wordstream’s Google Ads Performance Grader is a comprehensive free tool that helps you evaluate how your Google Ads campaigns are performing on several key criteria, such as:
The Performance Grader allows you to compare your score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape.
The Google Ads Performance Grader shows you where your campaigns are struggling and how to make adjustments that will improve your performance and increase ROI. It’s an expert analysis, and it’s absolutely free!