WordStream Management Team

The WordStream management team has a proven track record of developing and marketing innovative, scalable, and productive software solutions worldwide.

Howard Kogan

Howard Kogan

CEO

Howard Kogan is WordStream CEO. He joined WordStream in June 2017 and is responsible for overseeing the company’s day-to-day operations and strategy with a focus on rapid growth. Prior to joining WordStream, Howard spent seven years with C Space, a customer agency owned by Omnicom, serving as President of the Americas region, Chief Technology Officer, and most recently as global Chief Operating Officer leading product innovation, technology development, and acquisitions.

Howard holds a BS in Computer Science & Mathematics from Binghamton University, an MS in Software Engineering from Boston University, and a Certificate in Corporate Strategy from MIT Sloan.

Patrick Heath

Patrick Heath

SENIOR VICE PRESIDENT OF ENGINEERING

Patrick Heath is WordStream’s Senior Vice President of Engineering. Patrick is responsible for leading WordStream's engineering team, delivering high-quality products and driving innovation. Patrick strives to build high performing teams committed to delivering new technology at a rapid pace while maintaining a high level of quality for end users.

Prior to joining WordStream, Patrick worked at Isobar, where he supported numerous clients, building custom solutions across ecommerce, content management, social and mobile projects. At Isobar Patrick played a number of key roles including Managing Director, Executive Technical Director, and SVP Client Partner.

John Judge

John Judge

SENIOR VICE PRESIDENT OF SALES

John Judge is WordStream's Senior Vice President of Sales, leading Wordstream’s exceptional world wide sales organization. His primary role is enabling the phenomenal customer experience that WordStream offers by empowering his team to be the most knowledgeable sales consultants in the online advertising industry.

John has been a sales and marketing leader across a number of successful technology companies, both large and small. Most recently he was Chief Revenue Officer for Datawatch, a leader in self-service data preparation for business analytics. Prior to this he was SVP for Enterprise Sales at Iron Mountain where he was responsible for a billion dollar book of business; was the VP for Novell’s SUSE linux business and was instrumental in their rapid market share growth in the open source space, and VP Americas for Silverstream Software, helping position the eventual merger of the company with Novell.

Laura Taylor

Laura Taylor

SENIOR VICE PRESIDENT OF MARKETING

Laura Taylor is WordStream’s Senior Vice President of Marketing. On any given day Laura can be found fine-tuning WordStream's very own PPC campaigns, generating powerful email marketing campaigns and landing pages and continually evolving our website.

Laura is responsible for the entire journey of a prospect from arriving at our website, to providing tools for a prospect to consider our platform, to purchasing, and ultimately starting their relationship with WordStream. She is passionate about making all WordStream's touch-points world-class and on brand and to elevate WordStream products and offerings to a best-in-class user experience.

Kristen Yerardi

Kristen Yerardi

SENIOR VICE PRESIDENT OF PRODUCT

Kristen Yerardi is WordStream’s Senior Vice President of Product. Kristen joined WordStream in November of 2010 to build a world-class client services organization through developing training modules on the product, providing ongoing support materials, and ensuring our internal processes deliver efficient and effective resolutions to client issues. Kristen has led teams as large as thirty-five and as small as four throughout her 15-plus years of focusing on delivering exceptional experiences to customers. In 2018, Kristen took over the role of SVP of Product.

Lucy Lemons

Lucy Lemons

VICE PRESIDENT, PEOPLE AND PERFORMANCE

Lucy Lemons is WordStream’s Vice President of People and Performance. She is responsible for providing WordStream employees an incredible professional experience as a means to drive value for customers. She began her career as a market researcher and has held a variety of people-related roles in organizations over her career including in Learning, Organizational Development, Business Partnering, Employee Relations, and HR Operations.

Steve Tremblay

Steve Tremblay

VICE PRESIDENT OF BUSINESS OPERATIONS

Steve Tremblay joined WordStream as Vice President of Business Operations in August 2017. He is responsible for the company’s operating systems and processes that enable the organization to scale and work efficiently. Most recently, Steve served as Vice President of Finance at Onshape, and has previously held senior financial and operational roles in a number of software companies, including Objective Logistics, ClearForest, and Siebel. Outside the office, Steve is a proud board member on the Burlington Community Scholarship Foundation Dollars for Scholars, and enjoys coaching youth soccer and basketball.

Bill Zinsmeister

Bill Zinsmeister

VICE PRESIDENT OF BUSINESS DEVELOPMENT

Bill Zinsmeister joined WordStream as Vice President of Business Development in July 2015 to spearhead its new strategic partnership and channel initiatives. Before joining WordStream, Bill was Senior Director for Corporate Development with High Street Partners (another Sigma- and Baird-sponsored portfolio company), where he established joint ventures in Japan, Singapore, and Germany to extend the company’s international footprint. (High Street Partners was successfully sold in 2014 to a portfolio company of HgCapital in London.) Bill has also held multiple senior corporate and business development roles with Deluxe and Kenexa (later sold to IBM). Bill started his career in investment banking with Alex. Brown, Deutsche Bank, and Piper Jaffray, covering enterprise software and business services stocks. Bill has an MSc from the London School of Economics and a BA from American University.