Your AdWords keywords are the foundation of your AdWords pay-per-click campaign. Bid management and manipulation won't get you anywhere if you don't start with the right keywords.

You can greatly improve your PPC marketing results with a two-pronged approach to Google AdWords keywords: 

• Better keyword research
• Better keyword grouping and organization

Chances are, even if your keyword research is solid and you have a system in place for keyword organization, you could be doing better on both fronts. Why? Because the tools most search marketers use to find and sort AdWords keywords are limiting.

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 For example, most Google & Yahoo Keyword Tools are built for one-time use. They're not good for ongoing keyword expansion or discovering a long tail of AdWords keywords. Moreover, they return the same data to everyone, so your keyword research isn't competitive.

Keyword organization tools are no better—in fact, there are few tools on the market designed specifically for organizing keywords. Likely, you resort to Microsoft Excel—an application built for accountants, not search engine marketers. AdWords keyword grouping in Excel is a messy, time-consuming task. 

The WordStream system was built to meet the unique needs of search marketers using Google AdWords. In the coming paragraphs, you'll see how WordStream's Google AdWords Tool suite can improve the quality of your keyword research and grouping processes and boost your productivity at the same time.

Better AdWords Keyword Research: Personalized, Private, Data-Driven

WordStream offers a completely different way to discover keywords for AdWords advertising. Our product not only includes a keyword tool that offers better functionality than the Google AdWords keyword tool, WordStream goes beyond the basics of web-based tools to give you more relevant keywords, and more of them—lots more. 

We believe that keywords should be private, personalized, and based on real data—as such, your AdWords keyword research becomes a powerful piece of competitive intelligence. WordStream enables this by mining your private website data for the real keywords that people have used to find your site. Your competitors don't and will never have access to this body of keywords.

Not only are these keywords more relevant to your business niche than the ones a third-party tool returns, they're a renewable resource. WordStream also enables continuous keyword research by aggregating new keywords from your website every day. So your Google AdWords keyword database is always growing in size and value. You'll quickly amass many more keywords than you could obtain from typical keyword tools, while devoting less energy to finding and maintaining them.

Better AdWords Keywords Organization: Smart Segmentation

Having a sea of AdWords keywords at your disposal is important for long-term PPC success and growth, but it's crucial that you have a process in place for organizing all those keywords. Let's say you have 100,000 keywords—you can't possibly craft a unique AdWords ad and landing page for each and every one of them. At the same time, you can't write one ad or 10 ads or even 100 ads that will speak to all those keywords.

The most efficient way to approach your AdWords keywords is to segment them into small, manageable semantic keyword groups, so you can write strong, targeted ads for a number of keywords at once.

Your results will be even better if you further segment those groups into subgroups, with individual  text ads for each targeted query. These ads will be more likely to speak specifically to each searcher's query, raising your click-through rate and increasing the chances those visitors will convert.

Of course, extensive and effective keyword grouping can be difficult to accomplish when you have limited time and tools (like the Google Keyword Tool, for instance) that aren't really built for the job. This is where WordStream comes in. We make AdWords keyword grouping quick and simple with a suite of tools that analyze your keywords and provide suggestions to maximize PPC effectiveness. You'll be able to whittle down your keywords into appropriate groups based on frequency and the amount of traffic each segment is driving.

You can preview a group before creating it, and when you're ready, just click a button and WordStream does the aggravating, time-consuming part for you, gathering all those keywords together instantly to deliver different groups of keywords like below.

Stronger keywords and ad groups will increase relevance across your AdWords campaigns, leading to higher Quality Scores, which means Google rewards you with better ad positioning for lower costs.

With the right AdWords software, your search marketing team can become markedly more productive and get a lot more value out of your AdWords keywords, in one fell swoop.

So I've Got AdWords Keywords Down—Now What?

Looking to learn more about how to use Google AdWords? Maximize profits from your AdWords account by downloading our free PPC best practices white paper and become a pay-per-click marketing expert.

Also feel free to check out our vast collection of informative AdWords Ebooks. They're packed with valuable tips on optimizing your AdWords campaigns to gain maximum profits, and they're yours to download absolutely free.

Get Graded: Use AdWords Performance Grader to See How Your Campaign Measures Up

Wordstream’s AdWords Performance Grader is a revolutionary new tool that helps you evaluate how your AdWords campaigns are performing on several key criteria such as:

• Landing Page and Ad Text Optimization

• Long-tail keyword optimization

• Effective use of negative keywords

• Quality Score

This sophisticated tool allows you to compare your Performance Grader score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape. 

The AdWords Performance Grader has been designed by Google PPC experts to show you where your campaign is struggling and how to make adjustments that will improve your performance and increase your ROI. It’s an advanced in-depth analysis, and it’s absolutely free!