Keyword Generators: The Right Way and the Wrong Way to Discover Keywords
Learn More About Keyword Generators
Keyword generators are tools that provide keyword ideas for paid and organic search marketing campaigns. Although they can be helpful for introductory keyword research, there are a host of risks and downsides associated with depending solely on keyword generator tools for PPC or SEO.
Most keyword generator tools are based on search query popularity and fail you by returning a short, static keyword list that isn't particularly relevant to your website or your business.
WordStream's innovative approach to website keyword generation sidesteps these risks by continuously mining your web analytics to identify the long-tail search queries that bring actual traffic to your site.
In addition, we offer a 100% free keyword generation tool which is faster, more accurate, and returns far more keywords than any other keyword generator on the market.
So how can you boost your search marketing efforts by leveraging keyword generator tools, avoiding the pitfalls and taking advantage when you can?
The Problem with Popularity-Based Keyword Generators
Popularity-based keyword tools generate a list of keyword suggestions around a word, phrase or URL, returning the most popular keywords, or those that are searched on most often. But just because a keyword is popular doesn't mean it's necessarily relevant to your business. Also, these keywords are broad, widely available and offered up to anyone else using the tool, so you may find yourself in a bidding war for highly competitive terms.
Another issue is that the most popular keywords don't change much over time, so your keyword list doesn't change either. If you don't grow and expand your keyword research, your search marketing results will flatline or, more likely, worsen.
Finally, by definition, popularity-based tools completely ignore the long tail of search. The long tail constitutes the majority of search queries and these keywords tend to result in more conversions and higher return on investment (ROI). By focusing on the most popular searches, you're discovering the keywords with the most competition, which generally means higher cost per click (CPC), and you're also neglecting the more specific long-tail queries and subsequent warm leads.
By relying entirely on popularity-based keyword generators for your keyword research, you're exposing yourself to risks including:
- Increased Cost and Keyword Competition
- Lack of Long-Tail Keywords
- Frequent Maintenance
- Irrelevant Results
A Better Option: WordStream's Free Keyword Generator
If you're going to use a keyword suggestion tool to generate a starter list of keywords, make sure you choose a tool that draws from a large, frequently updated database of keywords and returns more than just a handful of frequently searched keywords. And choose a free tool—keywords in themselves are not inherently valuable; it's what you do with them that counts. So why should you ever have to pay for the raw data?
WordStream offers a free keyword generator tool that is faster, more accurate and returns thousands more keywords than other popular keyword generators, and is 100% totally FREE! There's really no reason to pay for a subscription-based keyword tool or use any other free keyword generator.
We're able to do this because we constantly update a database over more than 1 billion unique keywords from diverse sources. We offer this huge data source completely free because we believe that keywords aren't worth anything unless you know how to manage them and what to do with them. To unlock the value in your keywords, you need to embrace keyword management.
The Power of Private, Personalized Keyword Generators
WordStream's keyword management solution includes a keyword discovery tool that enables you to tap into your personal website data to find how people search for your specific site. This next-generation keyword generator provides a powerful and personalized keyword list, greatly increasing the likelihood of keyword relevancy and helping you tap into your long-tail keyword opportunities. The best part is that the keyword tool works continuously, so your database grows over time and your keywords are always sorted, organized, and ready for action.
Unlike other keyword generators, the WordStream solution provides:
- Continuous Keyword Suggestion: New keywords are automatically added to your WordStream keyword database every day, giving you accurate insight into current search trends and market fluctuation, as well as your most qualified audience.
- Keyword Organization and Segmentation: These new keywords are grouped by rules and filters you've already defined, so your whole account stays organized as it grows.
- Long-Tail Keyword Generator: Because it aggregates real search queries, not just popular keywords, WordStream's keyword generator is the perfect long-tail keyword tool.
- Negative Keyword Generator: Our keyword generator suggests negative keywords so your SEM campaigns can achieve higher ROI.
- An Actionable Platform: You can generate keywords, group and organize them, and create PPC campaigns from the ground up, all from inside WordStream! No more keeping track of your data in clumsy, static Excel spreadsheets.
WordStream: Going Beyond Keyword Generators
WordStream is the only keyword generator on the market that builds an ever-growing, highly relevant, dynamic keyword database so you can take control of your keywords. To learn more about how WordStream increases the value of your SEM campaigns while boosting productivity:
Printer-friendly version
