Keyword generators are tools that provide keyword suggestions for paid and organic search marketing campaigns. Basing your search marketing campaigns on brainstorming and guesswork is a sure way to sabotage your results, so a keyword generator tool should be a big part of your keyword research strategy for PPC and SEO.
WordStream's free keyword generator tool is faster, more accurate and returns thousands more keywords than other popular keyword generators.
As an added bonus, our keyword tool is completely free!
We're able to offer better, more accurate keyword results because we constantly update a database with more than 1 trillion search queries from diverse sources.
Google AdWords Keyword Planner As A Keyword Generator
Many search marketers love to use Google AdWord's keyword planner tool as a keyword generator. Google's keyword tool is able to capture a huge volume of internet traffic and keyword variations, making it the go-to keyword generator for many. However, it has the following setbacks:
- You need an AdWords account to use it. Not sure with WordStream's Keyword Generator.
- Long-tail keywords are rarely recommended because it is a tool designed for advertisers to find keywords that can reach a high volume of visitors. These might not be your most targeted or cost-effective keywords.
While we're excited to see Google's Keyword Planner getting some cool new features, the issues with missing long-tail keywords and the necessity of having an AdWords account are big enough reasons for you to require additional keyword generators.
Bing Keyword Tool As A Keyword Generator
Bing's Keyword Tool can also be used as a free keyword generator. Where Google's AdWords Keyord Tool fails, Bing's Keyword Tool excels. Bing's keyword traffic data is exact, not rounded, and adustable by the date range you select. Furthermore, based on the date range you select, there is even a mini trends chart showing you the fluctuations of keyword volume, helping you identify seasonal keywords. However, Bing has the following setbacks:
- Lack of keyword volume data
- Lack of keyword suggestions
- Lack of long-tail keyword suggestions due to the lack of keyword volume data
Bing's Keyword Tool was designed very well as a keyword tool, but not as a free keyword generator.
Looking for Traffic-Driving Keywords? Try Our Keyword Generator FREE!
In addition to our basic Keyword Generator, we offer additional free keyword research tools designed to empower search marketers with exclusive keyword opportunities and more depth of data. These include:
- Keyword Suggestion Tool - Our super-fast, super-accurate keyword discovery tool is the best on the market.
- Keyword Niche Finder - The Keyword Niche Finder returns structured, organized suggestions. When your keywords are pre-grouped into related clusters, it's easy to put them to use on your site or other campaigns.
- Keyword Grouper - Already have a list of keywords? Just drop them into the Keyword Grouper and they'll be automatically and instantly organized.
- Negative PPC Keyword Generator: Our keyword generator suggests negative keywords that give you tighter control over budget, so your PPC campaigns can achieve higher ROI.
WordStream is the only keyword generator on the market that offers all this. Take it for a test drive!
Once you've organized the keywords in your PPC account, see how you stack up against the competition with Wordstream's revolutionary new tool, the AdWords Performance Grader. This one-of-a-kind tool helps you evaluate how your AdWords campaigns are performing on several key criteria such as:
This sophisticated tool allows you to compare your Performance Grader score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape.
The AdWords Performance Grader has been designed by PPC experts to show you where your campaign is struggling and how to make adjustments that will improve your performance and increase your ROI. It’s an advanced in-depth analysis, and it’s absolutely free!