Website Keywords: Better Keyword Research, Better Website Performance

About Keywords for Websites

Data-Driven Website Keyword Research
Discovering Website Keywords
Website Keyword Analysis to Act On
WordStream to Manage Website Keywords

Website keywords are more than words—they're a valuable marketing asset. Knowing the keywords that potential customers use to find the offerings on your website is crucial if you want to tap into the huge market opportunity presented by search engines.

Unfortunately, typical keyword suggestion tools only get you so far. The best keywords for websites are the real keywords that come from your own private website data, so you know they're absolutely relevant to your website and customer base.

So how do you take advantage of those keywords for your website and put them to the best use for SEO and PPC results? With WordStream, a unique keyword management solution that goes beyond the average website keyword generator.

Practice Personalized, Data-Driven Website Keyword Research

It's not enough to generate a list of the most commonly searched keywords. Websites need extensive lists of relevant, long-tail keywords—longer, less common keyword phrases that show high intent. This will ensure that you're attracting the right audience to your website: qualified searchers who might want to buy the product or service you're selling.

Using a basic third-party keyword suggestion tool is a decent starting place; WordStream offers a Free Keyword Tool if you're looking for initial keyword ideas for a new website. Even better, our Free Keyword Niche Finder helps you find profitable keywords in pockets to target in your search marketing campaigns, by returning structured keyword groups instead of a list of keyword suggestions.

But for long-term search marketing success, you should personalize your keyword research by mining your own website data, including historical Web server log files and Web analytics. These are the keywords that real people have actually used to find your site, so you know they're relevant. And best of all, because this data is private and personalized, competing websites won't have access to it.

Import Private Data for Better Website Keywords

Website Keywords Discovery Should Be Continuous

SEO and PPC can't be treated as one-time assessments. You can't generate a brief list of website keywords and expect your website's search performance to improve over time. You need to expand your list and build up its value. But most search marketers struggle to fit this time-consuming and monotonous activity into their busy schedules. Instead of growing your website's keywords over time, you end up relying on the same static list of keywords that are rapidly falling out of date.

WordStream overcomes this common problem by enabling continuous keyword discovery, via integration with Google Analytics or with the help of a JavaScript tracker that tracks new visitors to your website on a daily basis. The keywords that search engine users type in to find your website will automatically be imported into your keyword database. This means keywords for your website can grow into the thousands or hundreds of thousands, with very little work on your part beyond review and maintenance.

Using WordStream as a website keyword generator, you'll amass an ever-growing sea of high-quality keywords and keyword analytics you can use to optimize your website for both organic and paid search.

Website Keyword Analysis You Can Act On

With WordStream, your website keyword analytics—including visitor data and user-defined goal tracking—aren't just numbers and pretty charts. WordStream is designed to be actionable, so you can actually act on that data to get real-world results.

Right-Click to Take Action on Website Keywords

You can use WordStream's keyword management and analysis tools to:

Group keywords: Segmenting your keywords into small, semantically related groups is the single most effective step you can take toward better SEO and PPC!
Set negative keywords: Remove the junk keywords that aren't profitable for your website from your keyword research.
Write keyword-rich website copy: Create optimized landing pages based on your keyword groups—it's easy when they're already grouped for relevance, and you know which keywords drive the most traffic to your website.
Create ad groups: You can convert keyword groups to ad groups for your PPC campaigns at the click of a button.
Author text ads: WordStream's ad text tools will help you write compelling PPC ads with algorithmically relevant keyword suggestions that are already proven performers on your website.

WordStream's keyword tools increase the value and relevance of your website from the perspective of search engines and, more importantly, search engine users. When you're using the right keywords for websites, you can act on those keywords for direct results and your traffic and conversions will increase continuously.