Creating a keyword group typically requires:
- Importing third-party keyword research into a spreadsheet
- Manually analyzing and comparing keyword data
- Trying to stay organized and keep track of which keywords are grouped where
- Repeat, repeat, repeat.
Most PPC search marketing experts rely on Excel spreadsheets to analyze their data, collecting keywords and building each day on a list that grows to an unmanageable size, until swaths of keywords are left forgotten due to sheer time constraints.
But creating keyword groups doesn’t have to take so much time and energy. Since keyword groups are a key component in a successful pay-per-click advertising strategy, you don't want to ignore them, and you also don't want to feel bogged down by this step. You need automation, but you don't want to forfeit total control of your campaign to a software program.
Using WordStream as a keyword management tool strategically automates many of the more laborious PPC tasks, while allowing you to stay in control of your campaign management decisions.
Let's find out how to create keyword groups quickly and simply with WordStream.
How to Create Keyword Groups in WordStream
WordStream’s Keyword Segmenter
WordStream’s keyword segmenter tool provides intelligent suggestions for ways to segment your keywords into more targeted, granular groupings.
You can preview the keywords in a selected keyword group before creating it, and you have the option to segment further with another click.
WordStream’s Keyword Grouping Options
Creating keyword groups from the suggested segmentations is fast and easy. Just click a button to create a keyword group.
You can create multiple keyword groups at once, or just one at a time, and your results are displayed instantly in a neatly organized hierarchical tree in the WordStream dashboard.
WordStream’s Negative Keyword Tool
See keywords in your keyword group segmentation suggestions that don’t make sense for your campaign? Get rid of them with the negative keyword tool and rest assured that related words will continue to be filtered out of your keyword groups in the future, keeping your keyword list clean and targeted to the right audience.
How Creating Keyword Groups Helps Your Quality Score
Having close-knit keyword groups really helps you both in and outside of your campaign management. While working on your campaign, you can stay organized and see how your keywords are related to one another without needing to sift through thousands of rows in a spreadsheet. Outside of this improved functionality, search engines will reward you for grouping your keywords as well.
Having closely knit keyword groups and ad groups shows search engines like Google that you’ve done your homework – you’ve researched what terms your visitors are searching for, and you’ve maximized your ability to draw them in by setting up ad groups that cluster related terms they may be searching on. This provides you with a better PPC click-through rate, which improves your Quality Score.
You'll also find it easier to write focused content and ads around your tightly grouped keywords. It would take forever to write a full page and unique ads for every single keyword, but you can't just randomly group a lot of unrelated words and hope that your content will rank for all of those terms. Creating relevant keyword groups lets you target several related keywords at once with a much greater chance of ranking and drawing qualified traffic, without the effort of writing a unique page for every single term.
With a higher Quality Score, expect to start seeing better ad positioning and rankings in search results for lower ad costs. Creating keyword groups is a win-win situation for you and the search engines.
Try Creating Your Own Keyword Groups with WordStream
With properly organized keyword groups, you can expect to see your PPC results improve in more ways than one. To begin boosting your relevancy, traffic rates and Quality Score: