Beating Google Ads: Getting the Most Out of Your Google Ads
Beating Google Ads at its own game, or getting your ads placed in the best positions at the lowest cost, requires a Google Ads strategy focused on Quality Score.
In the Google Ads paid search advertising model, users bid on the keywords they want to trigger their sponsored ads, and Google determines which ads display and in what position based on each user’s maximum bid and Quality Score. Quality Score is dependent on:
- Relevance of ad copy to the keyword
- Relevance of the ad to its corresponding landing page
- The ad’s click-through rate (CTR)
- Historical account performance
- Other relevance and performance factors
A higher Quality Score equates to more impressions at lower costs, lowering your cost per click and helping you get the most out of Google Ads.
The key to your beating Google Ads strategy is securing high Quality Scores, and getting those Quality Scores requires solid organization.
That’s where WordStream comes in. We want to help you beat Google Ads and maximize profits.
Winning Google Ads with WordStream Advisor
WordStream’s robust WordStream Advisor Software contains seamless Google Ads integration so you can keep large numbers of keywords and ad groups tightly organized and highly relevant.
WordStream’s software makes winning Google Ads easy, allowing PPC management to be simple and efficient. WordStream helps you build your best Google Ads campaigns from the ground up while streamlining much of the tedious, time-consuming work associated with PPC campaign management in Google Ads advertising. Our software is designed to assist you in winning Google Ads, aiding you in the Google Ads management process with:
- Continuous keyword research to build and grow PPC keyword lists
- Strategic keyword grouping and organization to build effective ad groups
- Constant monitoring and analysis of your campaign’s progress
- Filtering negative keywords from your list so you won’t waste money bidding on irrelevant terms
- Delegating your ad budget through careful Google Ads bidding
- Writing ad text that will draw qualified visitors to click on your ads
Outperform Google Ads: See How Your PPC Campaign Measures Up
Wordstream’s Google Ads Performance Grader is a revolutionary new tool that helps you evaluate how your Google Ads campaigns are performing on several key criteria such as:
- Effective Use of Negative Keywords
- Quality Score
- Ad Text Optimization
- Landing Page Optimization
This beating Google Ads tool allows you to compare your Performance Grader score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape.
The Google Ads Performance Grader has been designed by our PPC experts to show you where your campaign is struggling and how to make adjustments that will improve your performance and help you outperform Google Ads. It’s an advanced in-depth analysis, and it’s absolutely free!
Beating Google Ad: Learning Resources
Learn more about how to outperform your Google Ads competitors; winning Google Ads requires understanding Google Ads. Learn all about Google Ads with WordStream’s Beating Google Ads learning resources:
Beating Google Ads: eBook Library – Read through our Beating Google Ads eBooks. They are yours to download for free. Learn how to use Negative Keywords, how to improve Quality Score, how to select different Google Ads match type options, and much more!
How Google Ads Works – Our informative infographic explains process of the Google Ads bid auction.
Google Ads Webinars – Watch past Google Ads help webinars online, download webinar slides, or sign up for our next webinar!
Beating Google Ads: Advice From the Experts – Read our collection of interviews with Google Ads experts who scored high on our AdWords Performance Grader. Get beating Google Ads advice from the experts—learn what this group of Google AdWords champions say about getting the most out of AdWords.
Subscribe to the WordStream Blog – Our blog is updated everyday with new tips and tricks for PPC and winning Google Ads.
Beating Google Ads Learning Tutorials – These free Beating Google Ads tutorials are a great introduction to AdWords, PPC, and how to use WordStream.
