Gordon Donnelly

Gordon Donnelly

Gordon Donnelly is an SEO jedi who proudly honed his chops at WordStream for 5+ years. Today, you’ll find him at home in Boston, building Triple Whale’s world-class e-commerce analytics platform, or helping businesses of all sizes grow through SEO, advertising, and content marketing.

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Google Ads Mobile Benchmarks for YOUR Industry

Outflanking mobile competitors in Google Ads is more important than ever. What are the numbers you should be looking to beat? We dug into our data to find out! From average click-through rate to cost per click to conversion rate, check out Google Ads mobile benchmarks for YOUR industry.

Everything You Need to Know About Instagram Story Ads

Story ads give advertisers coveted access to the 400 million users on Instagram. We'll teach you how to set up Instagram Story Ads and how to leverage this ad type to increase return on ad spend.

Why Facebook Story Ads Could Mean Big Changes for Advertisers

The biggest topic in social medial today is Stories, and Facebook is about to monetize them. Learn all about Facebook Stories ads, including what advertisers should expect when they inevitably drop.

Top 5 Mind-Blowing Statistics from Google Marketing Live 2018

Google just announced some seriously exciting new features coming to Google Ads; and it seemed like behind each new feature was a riveting, previously unknown statistic. Check out our top 5 mind-blowing statistics from Google Marketing Live.

How to Double Click-Through Rates with HTML5 Ads

Ready to move beyond static display ads? Learn what HTML5 ads are and how to make them so you too can achieve a 276% increased click-through rate. You'll also see examples of effective HTML5 ads in action.

IGTV: How to Take Advantage of Instagram’s Bold New Format

Instagram has announced the launch of a brand new, long-form video format called Instagram TV (IGTV). Learn all about the platform, and how to make the most of it if you're a brand of advertiser.

The 10-Step SEO Audit & Checklist

SEO audits are hard. WordStream makes them easy. We’ve nailed down 10 core steps to any successful SEO audit. Come check out our quick, effective, 10-step SEO audit to find and fix your mistakes so you can start seeing organic traffic go up.

How to Create Awesome Facebook Carousel Ads That Convert

These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.

How to Create Uber-Engaging Facebook Canvas Ads

Facebook Canvas ads are all about creating immersive experiences. In this post, we give you the skinny on Facebook Canvas ads—including how they work, how to make one yourself, and how to craft a Canvas ad around your specific campaign objective.