Gordon Donnelly
Gordon Donnelly is a growth marketing leader who proudly started his career at WordStream. Today, you can find him creating content, hanging out in the lineup at Venice Breakwater, or helping startups go to market and scale through full-funnel demand generation.
Google Smart Shopping: Everything You Need to Know
Smart Shopping is one of Google’s newest campaign types, and uses machine learning to not only reduce the amount of manhours needed to optimize campaigns, but actually do more with those hours. Learn all about it in this post.
Google Is Finally Sunsetting Google+: Here’s What It Means
Google is putting its long-beleaguered social media platform, Google Plus, out to pasture. Learn all about the data breach that forced Google's hand, and some ramifications of the announcement.
Which Google Ads Network Is Right for Me? A Pocket Guide
In this guide, we take an in-depth look at the pros and cons of the four primary Google Ads networks at your disposal: the search network, the display network, Shopping, and YouTube. You'll learn the advantages of each network and how to make them work for your business.
So Long, Google Feed; Hello, Google Discover
It's official: Google Feed is gone, and in its place stand Google Discover. Check out our full rundown on Google Discover, including what it is, how it differs from the feed, and how it could just mark a larger shift in search.
Shopping for Instagram Stories Is Here
Instagram is officially rolling out shopping in Stories to all businesses! Learn all about using shopping in Instagram stories, including how to get set up, and why this functionality opens up some very interesting possibilities for your business going forward.
7 Steps to Making the Most out of the New Google Search Console
The new Google Search Console is officially out of beta! Check out our seven steps to making the absolute most out of the new interface and getting all the actionable insight you can out of Search Console.
The Big, Vital, All-in-One Guide to Keyword Difficulty
The purpose of this guide is to give you an in-depth look at the importance of keyword difficulty in conducting effective keyword research for both organic and paid search. Check out our big, vital, all-in-one guide to keyword difficulty!
Expandable Featured Snippets Mark Continued Shift in Search
SEO news-philes rejoice—it’s time to freak out about another new search results feature. Expandable featured snippets have landed, and they're a symptom of a larger shift occurring in search.
Google Ads Mobile Benchmarks for YOUR Industry
Outflanking mobile competitors in Google Ads is more important than ever. What are the numbers you should be looking to beat? We dug into our data to find out! From average click-through rate to cost per click to conversion rate, check out Google Ads mobile benchmarks for YOUR industry.