Gordon Donnelly
Gordon Donnelly is the founder of Powerplay, an SEO/AEO agency that helps B2B and SaaS companies drive revenue from AI engines like ChatGPT and Perplexity. Before Powerplay, Gordon built organic growth systems in-house for SaaS brands like WordStream and Triple Whale.
Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two distinct yet equally pivotal metrics. In this post we discuss what CLV and CAC mean, how they’re important, how they differ, how they’re related, and how you can calculate each.
How to Use Black Friday Promotion Extensions in 2019
Joy to the world, Black Friday promotion extensions are here to stay! Here’s how to use them in the 2019 holiday season.
Google Smart Shopping: Everything You Need to Know
Smart Shopping is one of Google’s newest campaign types, and uses machine learning to not only reduce the amount of manhours needed to optimize campaigns, but actually do more with those hours. Learn all about it in this post.
Which Google Ads Network Is Right for Me? A Pocket Guide
In this guide, we take an in-depth look at the pros and cons of the four primary Google Ads networks at your disposal: the search network, the display network, Shopping, and YouTube. You'll learn the advantages of each network and how to make them work for your business.
So Long, Google Feed; Hello, Google Discover
It's official: Google Feed is gone, and in its place stand Google Discover. Check out our full rundown on Google Discover, including what it is, how it differs from the feed, and how it could just mark a larger shift in search.
Shopping for Instagram Stories Is Here
Instagram is officially rolling out shopping in Stories to all businesses! Learn all about using shopping in Instagram stories, including how to get set up, and why this functionality opens up some very interesting possibilities for your business going forward.
7 Steps to Making the Most out of the New Google Search Console
The new Google Search Console is officially out of beta! Check out our seven steps to making the absolute most out of the new interface and getting all the actionable insight you can out of Search Console.
The Big, Vital, All-in-One Guide to Keyword Difficulty
The purpose of this guide is to give you an in-depth look at the importance of keyword difficulty in conducting effective keyword research for both organic and paid search. Check out our big, vital, all-in-one guide to keyword difficulty!
Expandable Featured Snippets Mark Continued Shift in Search
SEO news-philes rejoice—it’s time to freak out about another new search results feature. Expandable featured snippets have landed, and they're a symptom of a larger shift occurring in search.