Gordon Donnelly
Gordon Donnelly is the founder of Powerplay, an SEO/AEO agency that helps B2B and SaaS companies drive revenue from AI engines like ChatGPT and Perplexity. Before Powerplay, Gordon built organic growth systems in-house for SaaS brands like WordStream and Triple Whale.
What to Do About BERT & Google’s Recent Local Algorithm Update
Two big Google algorithm updates took place in the past two weeks: BERT and Possum, a local algorithm update. Learn exactly what these updates mean and how you should respond to them.
Responsive Display Ads to Replace Legacy Display Ads: Here’s What It Means
Responsive display ads are replacing legacy display ads in your Google Display Network (GDN) campaigns. Learn why Google is making the switch, and what you should do to prepare for it.
5 Things You Need to Know About Discovery Ads
Discovery ads allow advertisers to target prospects in the moments in which they’re most open to finding something new. Here are five vital things you need to know about them.
The 7-Step Image SEO Checklist
Image SEO is an important on-page SEO factor that can help make your site more visible in organic search. Learn seven ways to optimize your images for higher rankings in Google starting today.
3 Data-Backed Insights from Our Latest Google Ads Benchmarks
Check out our top three data-backed insights this year’s Google Ads Benchmarks!
The Beginner’s Guide to Facebook Ads for Entrepreneurs
For the sake of overhead, a lot of entrepreneurs look to explore the cost-effective world of Facebook ads on their own terms. In this blog, we teach you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs.
![The Online Advertising Landscape in 30 Definitive Charts [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/online-advertising-landscape.png)
The Online Advertising Landscape in 30 Definitive Charts [Data]
We polled hundreds of WordStream customers about their strategies, the makeup of their businesses and marketing teams, and the unique challenges they face on a day-to-day basis. This is your Online Advertising Landscape in 2019!
The 5 Best Ad Campaigns the Internet Has Ever Seen
We took it upon ourselves to identify five online advertising campaigns (two on Google, three on Facebook) that struck marketing gold. Check out the 5 best ad campaigns the internet has ever seen.
![Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/2019-Facebook-Ads-Virtual-Summit-Share-Banner-740x387-1.png)
Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]
Which perform better: Facebook lead ads or landing pages? WordStream pulled some exciting new data! In this post, we give a data-backed rundown on the pros and cons of using each advertising strategy.