Gordon Donnelly
Gordon Donnelly is the founder of Powerplay, an SEO/AEO agency that helps B2B and SaaS companies drive revenue from AI engines like ChatGPT and Perplexity. Before Powerplay, Gordon built organic growth systems in-house for SaaS brands like WordStream and Triple Whale.
Google’s E-E-A-T: Here’s Everything You Need to Know
Google's E-E-A-T is an important concept to understand for SEO. This guide breaks E-E-A-T down and gives you practical tips for meeting Google's quality standards.
5 Easy Tips for More Powerful Product Positioning
Product positioning can help you define and differentiate your offering to better appeal to your target audience. Get five steps to do it right.
How Long Should a Blog Post Be in 2026? 3 Rules to Live By
We're sharing details that will help you determine the right length for your posts.
20 Completely Awesome ChatGPT Prompts to Make Marketing Easier
Try these ChatGPT prompts for help with marketing tasks like SEO, social media, copywriting, email marketing, and more.
The 12 Best Video Editing Software for Beginners in 2026
Don’t have the budget for a videographer? We've got 12 tools to make your life easier.
Are You Ready for Mobile-First Indexing? 5 Things to Check Now
Google's mobile-first indexing deadline has arrived! Is your website optimized to rank with this algorithm change? This post clarifies what the mobile-first indexing update means and provides some steps you can (and should) take now to ensure your site is not negatively impacted.
The Top 10 Online Marketing & Advertising Stories of 2020
We look back at the top 10 digital marketing and online advertising stories of 2020, from COVID-19 to the Page Experience Update to the new search terms report and much more.
What Is Lazy Loading? Understanding Lazy Loading for SEO
Page loading speed is crucial for SEO these days, and lazy loading can make your website load faster. What is lazy loading? Learn how lazy loading works, how to implement it, and whether you need it for your site.
Core Web Vitals: The Page Experience Update Is Coming, And It Could Be A Big One
Google's page experience update is coming, and it could be a big one. Learn what Core Web Vitals are, what exactly the page experience update entails, when it will happen, and how you can prepare for this potentially landmark shift.