24 Best Social Media Promotion Tools

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With social media as steadfast cornerstone of nearly all marketing (regardless of industry), there’s cutthroat competition for attention across all social networks.

You need all the help you can get to promote your content on social media and be noticed. We’re singling out 24 tools, recommended by industry experts and marketing mavericks, that are promised to supercharge your social media strategy.

social media promotion tools

MORE: Our Best Social Media Marketing Tips of All Time

1. Infogr.am

A sweet tool to help you make snazzy looking infographics in a matter of minutes. 

infogram

While you won’t be able to have ultimate customization, with plenty of graphics to choose from and some great drag-and-drop vector art, it’s a fine place for those who want a simple, high-quality looking infographic.

infogram social media tool

The free version lets you share your infographic and embed it on your website. To download your infographic, you’ll need the paid version.

Other similar tools include: Piktochart and Easel.ly. Give them a shot too!

2. Hoot Suite

One of the big names in social media management, Hoot Suite is a tried and true champion. Schedule posts across various social networks, set up feed streams to see what’s happening on different networks, and analyze the results.

hootsuite

3. Bit.ly

In essence, bit.ly is a URL shortener, transforming ugly eyesore URL strings into cute little clickables. However, it can be a heck of lot more if you let it. Sign up for a free account, and Bit.ly will save your “bitlinks,” let you organize your bitlinks into “bundles,” and even track click analytics.

bitly

4. Mention

Mention is a handy tool that lets you monitor keywords across various sites. You can ask Mention to track references to your brand name or other specific keywords, and it will populate a feed with mentions from the web. 

mention

Hook up your own social media account info, and Mention makes it easy to take action and respond to your brand/keyword mentions. Mention offers a 14 day free trial, and starts at $30/month. 

For a cheaper, less comprehensive alternative, consider Google Alerts, which will aggregate keyword and brand mentions across the web.

5. Buzzsumo 

Buzzsumo is pretty darn cool – it lets you discover the “most shared content and key influencers” on the web. Search a keyword and see which related articles performed the best, complete with social media shares.

buzzsumo social media tools

There’s a perfectly useful free option, plus paid options, which add the ability to set up alerts, export data, and access content analysis and domain reports.

6. Rebel Mouse

Rebel Mouse is a digital publishing platform that functions as a social content aggregator, displaying your posted and shared content in a customizable layout. Rebel Mouse is similar to Paper.li, but with more customization. 

rebel mouse

My issue with Rebel Mouse is that I didn’t find its functionality instantly apparent. You’re abandoned to figure things on your own and, at least for me, it all felt quite complicated and overwhelming. Even after spending half an hour exploring it, I still wasn’t exactly sure what it was supposed to be used for.

The real value with Rebel Mouse seems to be in creating very stylish looking, high-quality pages composed of various content pieces (video, images, articles, etc.). These pages can be used as part of a blog, in a webpage as part of a campaign, or as a newsletter.

If that sounds up your alley, I suggest reading up on the various ways you can use and make the most of Rebel Mouse. I can definitely see the opportunity to do some really cool stuff with Rebel Mouse, so long as you’re willing to put in the time to figure out how it all works. I could see Rebel Mouse being great for specific campaigns. [Free and Paid Versions]

7. Tint

Tint is very similar to Rebel Mouse, but quite a bit easier to wrap your head around, especially thanks to their quick explainer video.

Tint -- Social Engagement Anywhere from Tint on Vimeo.

Nothing revolutionary here, but it’s a great tool to aggregate all the conversations happening about your brand. If you’re a big brand or hosting a major event, this could be a pretty cool way to set up a one-stop hub to see all the conversations.

For example, some of our WordStream folks attended the Inbound 2014 conference recently – if you threw the #Inbound2014 hashtag into a tool like Tint, it would be pretty cool to see all the different conversations, pics, and postings.

tint

Of course, you can just type a hashtag into Twitter and see something similar, but tools like Tint and Rebel Mouse aggregate posts from a collection of social networks of your choosing, not just one source. Plus, these tools look aesthetically great, and isn’t style everything when it comes to attracting and engaging?

Tint ain’t cheap though – even the most basic account will cost you $250/month (with the most expensive plan being $1000/month). There’s a free version, but it’s pretty limited – you can aggregate content you’ve posted and not much else (for example, you can’t aggregate based on hashtags, which is a paid feature). 

8. Share As Image

This easy-to-use text photo overlay tool is a social media slammer. Just find an image (or use the built-in stock photo collection for pro uses), hit the Chrome extension tool, and you’ll find an assortment of text overlay options to create a one-of-a-kind compilation. 

share as image

Currently knee-deep in a online visual economy, text overlay images like these are hugely valuable. Tweak the text, add filters, and then share your creation on social sites (or save it to use later). As Share As Image notes, photo tweets are 94% more likely to be share than text-based tweets! So go ahead, make the most of this awesome tool.

9. IFTTT

This automation tool lets you link up your various social tools and channels in extraordinary ways. These automation connections, dubbed “recipes,” allow for an infinite number of combinations - have your Pinterest posts automatically update onto your Twitter feed, let your Instagram pics get scheduled in Buffer. With endless possibilities, it’s best if you go check it out for yourself!

IFTTT recipes

10. Buffer

Buffer is a super simple and easy tool to queue and schedule social media updates across various platforms (Facebook, Twitter, LinkedIn, Google+, and App.Net). 

buffer social media tool

Buffer also offers story suggestions, and can be hooked up with various RSS feeds for even easier sharing. There’s a nice analytics feature, and with Buffer for Business you can collaborate with team members and moderate contributors too. Buffer has been a long time favorite app of mine, and I can’t recommend it enough!

11. Slide Share

Slide Share is a great way to repurpose your existing Power Point presentations into awesome slide decks to share with social media followers. 

slideshare

Slide Share is the perfect tool for rehashing and recycling your content for different audiences and channels.

12. Pixabay

Pixabay is an awesome spot for finding free quality photos for commercial use that don’t need attribution. 

pixabay

While you can scour Flickr for Creative Commons licensed photos, it can be pretty annoying to have to source every photo, and can make your website or blog feel less professional. With Pixabay, all you need to do is type in your keyword, and you can go to town on photos, no credit card required.

There are actually a few sites like this, where photos don’t need attribution. In addition to Pixabay, check out:

  • MorgueFile: Another source for free high resolution stock photos.
  • Gratisography: Images from photographer Ryan McGuire. No categories or sorting, but good if you are just looking for a general purpose high-quality photo.
  • New Old Stock: Vintage photos from public archives.
  • Unrestricted Stock: Great free vectors and icon collections
  • Little Visuals: Get 7 new hi-res images delivered to your inbox each week, or simple browse them on the site.

The only downside to these sites is that you usually don’t have a ton of images to choose from, but that’s the price for pro bono photos. 

13. Facebook Advertising Opportunity Calculator

If you're not sure whether Facebook advertising is the right step for your business, check out WordStream's Facebook Advertising Opportunity Calculator. The tool will analyze your business page to understand exactly how much your online visibility would increase if you enabled paid ads. Even better, we'll help you understand exactly how much cash you'd need to allocate to do this successfully.

facebook opportunity calculator

12. Canva

Canva is a bit like Share As Image, but has a ton of extra stickers and stylish text accessories you can use. Canva is the perfect tool for creating bright, colorful text overlay images to compliment your social media posts. Canva really makes it easy to create class act images that will wow your audiences.

canva

The coolest thing about Canva? You can choose from different size setups customized for different social network designs – for example, you can create an artsy cover image for your Twitter account, with the perfect dimensions already built in.

social media tools canva

Canva is all kinds of fun and super useful. My only gripe is that it’s very easy to cross over into the paid categories (free options have a small marker showing them as free, while paid elements are unlabeled). Still, this is one sweet tool you need to check out.

13. Click to Tweet

I mentioned Click to Tweet in an earlier post detailing a list of 32 Content Marketing Tools, and it’s worth mentioning here too. Click to Tweet makes it easy to create links that prompt users to tweet customized text, selected by you. It's another way to get people to share beyond the standard social media buttons.

click to tweet tool

You can do most of what you want for free. There’s a limited number of click to tweet links you can make, in which case you can upgrade to the paid unlimited plan.

14. Nutshell Mail

Nutshell Mail is a free tool from Constant Contact that delivers a summary of your social media activity across various networks straight to your inbox. It’s nothing revolutionary, but it is definitely a helpful monitoring tool, especially for those with hefty workloads who want a nice summary of their social media action dished up to them.

nutshell mail

15. Pocket 

Pocket’s premise is simple – the place to save the stuff you don’t feel like reading right now. You see a cool article about detailing the new iPhone 6, but you’re about to head over to a meeting – pocket that baby! 

pocket

There are lots of tools like this on the web, but what sets Pocket apart is that it’s compatible with everything from Buffer to Flipboard (Pocket is integrated with 500+ apps). Pocket makes it easy to find a ton of great articles relating to your industry, save them, and then organize them into social posts and schedules at a later date.

16. Circloscope

Circloscope helps you find and follow the big Google+ influencers in your niche. Find those users that engage, get your Google+ content in front of them, and Circleoscope promises big improvements. [Price: $47/year]

circloscope google+ tool

17. Cayzu

Cayzu is designed to make customer service a breeze. Instantly be notified of a customer complaint, whether voiced on Facebook or Twitter, so you can solve the issue asap. 

cayzo

Cayzu also can aid you in creating a self-service portal to help customers solve their issues themselves. Get customer service metrics to ensure your customers are being cared for and become a stellar service star. [Free and Paid versions]

18. PowToon

PowToon lets you easily create animated videos, which you can then use on your website, YouTube, or share on other social networks. 

Video content is highly valuable, so PowToon is definitely worth checking out if you want to take a shot at creating the next Gangnam Style (ok, that probably won’t happen, but you could still create an awesome video!) Go for informative how-to videos, or a quick explainer video that gives a rundown of your product or service.

19. Manage Flitter

Manage Flitter is a Twitter tool to help you cut out your followers that aren’t pulling their weight. Unfollow users who don’t follow you back, filter out users who never customized their profile photo (a good sign of a bot), and remove followers whose accounts remain inactive. [limited free options and paid options]

manage flitter

20. Edgar

Write up social media posts, categorize them based on subject matter, and then Edgar shoots out your posts, based on your customized schedule.

edgar

The big thing Edgar emphasizes is the automation of repeat posts – Edgar will cycle through your library of category-based posts, ensuring that your past posts don’t go to waste. Let’s face it – these days you’re lucky if a post reaches even a small fraction of your total audience. With Edgar, you can re-use those past posts to make sure they don’t go to waste and get seen by the ultimate number of followers. [starts at $50/month]

meet edgar

21. Tweriod

Tweriod tracts you tweets and gives you a report detailing the best times for you to tweet you content for optimal exposure and engagement. This is great info to have, especially when used in conjunction with a social media post scheduling tool like Edgar. And yup – it’s totally free.

tweriod

22. NeedTagger

NeedTagger is another useful Twitter tool that uses custom filters and keyword digging to show you which Twitter users are the most likely to be interested in your service or product offering. A very informed way to hunt down new Twitter contacts!

need tagger

23. Feedly

Feedly is probably the most popular RSS reader around these days, and no wonder – it looks great, contains a host of handy features, and works across various platforms and devices.

Follow relevant industry blogs and discover cool stories to share on social media. 

feedly

24. Rapportive

Rapportive is a Gmail tool that syncs up your contacts’ email addresses with their social accounts. Once you’ve established a new Gmail contact, you can see a contact’s Twitter handle, LinkedIn account, Skype info, etc. Rapportive makes it easy to broaden your connections with contacts throughout the web.

rapportive

We’ve created a hefty collection of social media tools, but is there anything we’re missing? Share your favorite social media tools in the comments!

MORE: The Top 10 Paid Social Media Hacks of All Time

 

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Comments

R Madala
Oct 22, 2014

Thanks Megan that's a very exhaustive list and the good part is that most of the tools you have mentioned are free to use. IFTTT, something new that's worth exploring, thanks again. 

Dennis
Oct 25, 2014

Wow, great collection of tools - thanks Megan (should keep me busy for the next day just going over the ones I haven't looked at before!).Just a note re bit.ly, if you're looking to use shortened links in your email newsletters, we'd recommend using Google's version, goo.gl (also free and trackable) as bit.ly's URL is often included in a number of email blacklists due its use by spammers, too. 

Carlos Finn
Mar 09, 2016

Damn this explains why my last e-mail campaign failed - i tried bit.ly :( Now I'm quite sure it was the reason. Thanks for mentioning that, never heard about bit ly being banned.
To Megan: it really is a very exhaustive list, pretty much all the major apps are named. Although i'd add some automation tools, i.e. i dont have 4 hours a day to like pics on Instagram, so i run Zengram to get me covered. And it also allows to post from a PC, which is also useful when you edit the pictures in PS first. Anyways, thanks for the apps:)

Helprace
Feb 13, 2015

Thorough list of tools! I'd like to suggest a helpdesk and community feedback management tool (most usefull for businesses) called Helprace. It can be used to move your social media communication on your turf (your website) where you can manage and interact with your prospects easier. Would be a welcome addition to your list, I hope :)

Liz Verano
Mar 13, 2015

Hey this is awesome! This post have helped business owners realized that it is not that easy to use the social media sites to get some leads and traffic to your own sites and you need extra effort to get the attention and interest of your target buyers.
I think I am going to incorporate these ideas to my marketing strategies!

Jared
Mar 26, 2015

Great tools! Didn't know a lot of them...good to know these ones.
I also recommend using DrumUp for content curation. It is a smart tool and super easy to use :)

Beat
Feb 20, 2016

Great article! These tools are very, very useful.

createawebsite
Apr 28, 2016

Such an Awesome list of social media tools, I haven't ever heard of most of the tools which you have listed here, Thanks Megan for this article.

Jakub
Jun 08, 2016

If I was to add one tool (especially considering Topsy's demise), I think https://brand24.com would be my pick. In this day and age when it only takes seconds to go to social media to express opinions, I think it does a pretty good job when it comes to tracking them. Whenever a monitored keyword gets mentioned, a user is notified about that in real-time and can act immediately to prevent any situations unpleasant for his brand.

Addler Smith
Jul 05, 2016

Hi Jakub,
I would also suggest you to go for Blog2Social. It is a user friendly plugin with no corn job to be done. It is simply installation and activation. It is one of the finest cross posting plugin i have ever seen.

Parker Evans
Jul 28, 2016

Can any one explain me about some tools clearly.I am unable to understand about

1. Tintup

2. IFTTT

3.Rebel Mouse

Sheemona
Aug 23, 2016

Its a brilliant article for a social media newbie like me. I really appreciate all the management tools mentioned in this article. Would love to add my favourite sociota to the list

Jayakumar
Sep 10, 2016

Very helpful and informative article. I haven't ever heard of most of the tools which you have listed here. it’s useful for me to know most of the promotion tools.

Steve
Oct 14, 2016

I'd suggest adding back.ly to the list, seems to fit a gap the other tools don't do.

taufik
Jan 18, 2017

nice info, and very useful

Sophie Hendrix
Feb 13, 2017

Thank you for putting together this great list, Megan. There's a lot of tools here that I think my team can benefit from! If you or your readers are looking for something to revolutionize your calls, give Tenfold a try. Tenfold is a phone intelligence platform that integrates CRMs and phone systems quickly, enabling companies to personalize calls, capture call data, and just overall enhance prospect and customer interactions. Hope you check us out!

Zuzu Petals
Apr 07, 2017

You can't have too much online presence. You can also hire your own PR. Mohr Publicity is a good one. Great tips, btw, and nice to see a lot of them.

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