SEO Keyword Tool: Leveraging Keyword Data For More Than PPC

The ideal SEO keyword tool should tell you how your customers interact with your site, and should tell you more than just which keywords to optimize for. The ideal SEO keyword tool should tell you how to organize keywords, and what to do with your newly found keywords to get the most out of your PPC efforts.

WordStream does this by leveraging PPC data for SEO and offering a robust suite of keyword management tools to help you structure your content and tell you which pages you should be authoring next. Prioritizing your content and creating a PPC keyword taxonomy are two of the most helpful steps you can take in creating a truly successful search engine marketing campaign, and WordStream makes these virtually effortless.

The Difference Between Free SEO Keyword Tools and WordStream

A lot of people think there's only one way to do keyword research for SEO: using a free keyword suggestion tool on the web. In fact, most free keyword tools are best used as a starting point only. If you're going to use a free tool, there's really no reason to use any version other than WordStream's Free Keyword Tool. We index over a billion unique searches, provide more accurate results faster, and return more long-tail keywords than even paid, subscription-based keyword tool services.

You can use this online SEO tool as much as you want and it's always 100% free. But SEO keyword research is only truly valuable insofar as you do something with it. WordStream's SEO keyword management solutions go beyond free tools to provide an actionable, private database of SEO keyword opportunities.

Using a Keyword Tool for SEO – it’s More than PPC

WordStream is great for PPC because it helps you decide which keywords are best to bid on for your campaign. The ability to prioritize your keywords for bidding goes beyond PPC into organic SEO as well.

By bidding on a term in a PPC campaign and receiving clicks and conversions, you’re able to see that this term is bringing traffic to your site. By using WordStream as your keyword tool to find these keywords, you’re also finding terms to focus on in your content.

Pairing PPC with effectively prioritized, optimized landing pages is a winning combination in a search engine marketing campaign. Using WordStream’s keyword discovery and management capabilities to organize your keyword list helps you to prioritize your content into a hierarchy. By knowing which terms are performing the best in your campaign, you can create content accordingly.

Using An SEO Keyword Tool: Why Manually Approaching SEO Means Missed Opportunities

Just as approaching your PPC campaign with only a free keyword tool can hurt your chances of finding the right keywords to bid on, approaching your SEO strategy in a "hunt and peck" way leaves a wide opportunity for you to be focusing your energy on the wrong keywords in your content. Picking phrases that relate to your business off the top of your head or using a more basic keyword research tool can’t give confidence that optimizing content for that keyword is going to help.

With WordStream, your site data is used to continuously suggest long-tail keywords with a high ROI for PPC, so you’ll know which terms are most important to focus on next, and how to structure your site’s content hierarchy. This way, you can visually see how to structure your website, which terms are going to be most effective and important, and it can help you incorporate related terms and see which areas to focus on next.

WordStream also includes a fully integrated version of Google's SEO keyword suggestion tool, so if you do choose to supplement your private data with additional keyword suggestions, you can import them with the click of a button.

Keeping SEO keywords organized and building your list continuously helps guarantee that your efforts aren’t wasted, and neither is your money.

Beyond SEO Keyword Research – Organize Your Data

Finding the right keywords is just one piece of the puzzle. Once you have thousands of keywords to choose from, you need to be able to organize them into groups in order to better understand where the trends are and which phrases could be good to use when writing content to bring people to your site.

Keeping keywords organized in a hierarchical structure, WordStream helps you to hone in on the most targeted phrases in your campaigns. WordStream makes it easy to see keyword opportunities and decide how to use them by keeping them organized.

Using WordStream’s keyword segmenter, you’re given automatic suggestions for logical keyword groupings based on the data that’s coming into your website. From here, you can create one group, or several groups simultaneously to help filter your keywords.

Before you know it, you’ve organized your keywords in an easy-to-use grouping tree, where you can see the more general groups as well as the specific terms within them.

In addition, any keywords you import from WordStream's Google keyword tool will automatically be organized into your keyword group hierarchy.

Suddenly, a repository of thousands of keywords becomes a manageable, process-based system for approaching new content for your website.

WordStream – The Ultimate Keyword Management Solution For SEO

Take charge of your search engine optimization efforts by bringing data, analysis, and action together with WordStream. If you’d like to get started with WordStream, you can:

• Try WordStream free today
• Request a live demonstration from one of our professionals
• Sign up for our Search Marketing Webinar
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