Because they have so many products and users, Google’s account login and access processes are often fairly complicated, and this is never more clear than with Google Ads. If you’re a small business using Google Ads, you might have struggled with some of the following issues:
In this post we’ll walk through how to deal with each of the above scenarios.
By navigating to the “Account access” option in the “My account” tab, you can quickly get a view of:
From this area in the account you can start to perform specific tasks around account access and management.
To invite other users, you simply click the “Invite other users” button at the top of the My Account > Account Access screen and fill in a few fields of information:
From there you designate the name and email address you want to grant access to, and decide on an access level. There are three different levels of account access. Here is a breakdown of what users can do at each level of access:
You can quickly remove users from this view by simply using the “Actions” drop-down on the right hand side of your screen:
Just select “Terminate access.”
If you’re looking to grant an agency access to your account via an MCC, it’s slightly more complicated than just granting access to a new user. You can grant multiple emails access as users, but for an agency managing multiple accounts, they’d need to create unique emails to associate with every client Google Ads account, as you can only associate one AdWords account per email, so an MCC account lets them access multiple client accounts.
To grant access to an MCC as an advertiser, you need to:
Once you’ve figured out who you want to grant access to and you’ve given them that access, you can always view what various users are doing using the Google Ads change history tool. Once you know where to look, managing account access within Google Ads is fairly straightforward, but it can trip up newer advertisers looking to accomplish something specific, and granting the right access level to the right people can really help in managing your campaigns.
Note: if you’re looking for pandemic-specific tips on Google Ads during COVID-19, check out our Step-by-Step Guide to Google Ads Account Recovery
Please read our Comment Policy before commenting.