Dan Shewan

Dan Shewan

Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

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4 Surprising Benefits of Content Marketing

We all know content marketing drives traffic, but it has a few more surprising benefits that really help you build a business. Check out these four non-obvious benefits of content marketing.

23 Content Marketing Statistics that Prove It Works

Content marketing works, and we've got the numbers to back it up! Next time somebody says content marketing doesn't work, why not pull out one of these 23 content marketing statistics to prove them wrong?

6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.

Trust Signals: How They Work & When to Use Them

Trust signals are displayed on websites to help customers feel more secure in their decision to buy a specific product or service. Find out how to trust signals effectively on your site and landing pages.

OK, Google: How Do I Optimize My Site for Voice Search?

Want your site to rank for Google voice search queries? It's crucial to optimize your site for Google voice search. Learn everything you need to know about voice search in this comprehensive guide.

Features vs. Benefits: Here’s the Difference & Why It Matters

When it comes to features versus benefits, what's the difference and why does it matter? Learn when and why to use features or benefits in your marketing copy, landing pages, and online advertising campaigns.

8 Facebook Ad Tools to Help You Increase Leads and Sales

Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.

Beginner’s Guide to Keyword Search Volume for Marketers

Whether you're doing SEO or PPC, keyword search volume, or the number of people searching for a keyword in a given time period, is one of the most crucial metrics to understand so you can maximize traffic. Find out everything you need to know about keyword search volume.

A Look Back at WordStream’s Top 25 Stories of 2016

As we look forward to 2017, here are the top 25 stories from the WordStream blog from 2016.