Dan Shewan

Dan Shewan

Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

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What Is Content Advertising, and Should You Be Doing It?

What is content advertising, and should you be doing it? What's the difference between content marketing and content advertising? Find out everything you need to know here.

From Spam to BAM! Leveraging User Intent in Email Optimization

Understanding and leveraging user intent is crucial in email optimization. Learn everything you need to know about user intent and email marketing in this must-read post.

Website Design Inspiration: 8 Sites to Spark Your Creativity

Looking for some website design inspiration? Then look no further, as we present eight sites that will get those creative web design juices flowing.

How to Use the Psychology of Facebook to Create Better Facebook Ads

Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.

Inside a Content Marketing Hackathon

Software engineers have been holding technical hackathons for years - but what goes on at a content marketing hackathon? Dan Shewan set out to investigate.

3 Ways Atkins Marketing Solutions Grew Profits with PPC

In May's Customer Spotlight, learn how WordStream client Atkins Marketing Solutions, a growing digital agency, succeeds in a competitive market with PPC.

13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)

Check out this round-up of the very best marketing awards you should be applying to, as well as additional info such as entry fees.

3 Landing Page Optimization Myths EXPOSED

We dispel three of the most common landing page optimization myths out there and explain how you can increase your conversion rates without ever touching a landing page.

7 of the Best Value Proposition Examples We’ve Ever Seen

Your value proposition is arguably the most important element of your overall marketing messaging. Check out seven of the best unique value proposition examples we've ever seen.