Dan Shewan
Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.
The Ultimate Guide to Google Maps Marketing
Google Maps marketing is one of the most powerful tools small businesses can use. Here's everything you need to know about how to make Google maps marketing work for you.
10 Crafty Strategies for Etsy Marketing & Other Craftmakers
Etsy marketing and craft marketing can be challenging, but there are a lot of creative ways to get the word out about your craft business and sell what you make!
4 Tips for Creating Amazing Facebook Landing Pages
Facebook landing pages are among the most important elements in a paid social campaign. Here are four tips for making landing pages that convert.
RankBrain: A Primer on Google’s Artificial Intelligence Technology
RankBrain, Google's proprietary artificial intelligence system, is revolutionizing the world of search. Here's everything you need to know.
9 Killer Demand Generation Strategies for New Brands
Demand generation is crucial for companies of all sizes, especially new brands and startups. But what is demand generation marketing exactly, and how can small brands start leveraging the power of demand generation to grow their business?
The Rise of Ad Blockers: Should Advertisers Be Panicking?(!!)
Ad blockers have been around for years, but online advertisers all over the world have been freaking out about these software programs lately. Some news websites have even gone as far to say that ad blockers will herald the end of the Internet as we know it.
Room Service! 7 Essential Hotel Marketing Strategies
When I was thinking of how best to open this post on hotel marketing strategies, several possibilities occurred to me. I could’ve made a pithy reference to The Eagles’ seminal 1976 single “Hotel California.”
How to Create Buyer Personas That Are Scary Accurate
Creating buyer personas is one of the best ways you can get inside your ideal customers' head and really understand who they are, and how to sell to them.
Everything You Need to Know About the Google/Alphabet Move
Want to know what's going on with Google and Alphabet? Here's everything you need to know about Google's new parent company.