Dan Shewan

Dan Shewan

Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

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13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)

Check out this round-up of the very best marketing awards you should be applying to, as well as additional info such as entry fees.

3 Landing Page Optimization Myths EXPOSED

We dispel three of the most common landing page optimization myths out there and explain how you can increase your conversion rates without ever touching a landing page.

7 of the Best Value Proposition Examples We’ve Ever Seen

Your value proposition is arguably the most important element of your overall marketing messaging. Check out seven of the best unique value proposition examples we've ever seen.

How A Safari Travel Specialist Achieved Wild Results with AdWords

Few companies know as much about exotic African safari vacations than Go2Africa. Taming the wild beast of AdWords? That was a different story.

11 Easy Ways to Reduce Your Bounce Rate

Want to reduce your bounce rate? Then check out these 11 easy steps and get ready to watch your bounce rate plummet.

3 Unconventional Facebook Advertising Strategies That Work

In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.

How One Vitamin Company Got Its AdWords Account in Shape

In our latest Customer Spotlight, find out how health food retailer Optimum Vitamins used AdWords to get its PPC campaigns in shape.

13 Ways to Combat Shopping Cart Abandonment

Don’t you hate when people come to your site, add something to their cart, then just leave without buying? Shopping cart abandonment is one of the greatest challenges facing ecommerce retailers, but it's not insurmountable. Here are 13 ways to reduce abandoned carts.

Our 8 Best Ad Copywriting Tips EVER!

It doesn’t matter how many bells and whistles your Google ads are currently using; if your ad copy is subpar, you’re not going to see the return you hoped for. Let the PPC experts here at WordStream walk you through the dos and don'ts.