Dan Shewan

Dan Shewan

Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

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Everyone Is Not a Demographic: A Guide to Target Markets for Small Businesses

A vague idea of one's target audience is not enough in today’s business world. In this post, we look at what target markets are, how to identify them, examples of target markets, and how to refine and develop target markets by segmentation.

Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

Do marketers need to tell stories in their content? What's the difference between content marketing and storytelling?

How to Do a Webinar Your Audience Will Love

Webinars can be a great tool for lead generation, if you do them right! Learn how to do a webinar your audience will love with this best practices checklist.

16 Easy Ways to Improve Your Writing Skills

Writing is intimidating to a lot of people. But it doesn't have to be agonizing, and almost anybody can improve. Here are 16 ways you can start improving your writing skills right now.

How to Develop Brand Voice Through Content Marketing

Brand voice: What is it? Why does it matter? Learn how to develop a strong brand voice in your marketing campaigns with this guide.

You Can’t Not Click: Weighing the Pros & Cons of Clickbait

Clickbait has become one of the most popular techniques in content marketing - but does it really work? In today's post, we evaluate the pros and cons of clickbait.

23 Facts About Women and Advertising

They possess a disproportionate amount of purchasing power, but women still feel misunderstood by marketers. Here are 23 facts about women and advertising you probably didn't know.

Native Advertising Examples: 5 of the Best (and Worst)

These days, native advertising is everywhere. In this post, we look at what native advertising is, why it can be controversial, and several native advertising examples that are really impressive.

How Google Hummingbird Changed the Future of Search

Google Hummingbird was the most comprehensive and ambitious update to Google's search algorithm since 2001. Here's how Google Hummingbird changed search forever, and what we can expect from Google in the future.