Dan Shewan

Dan Shewan

Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

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OK, Google: How Do I Optimize My Site for Voice Search?

Want your site to rank for Google voice search queries? It's crucial to optimize your site for Google voice search. Learn everything you need to know about voice search in this comprehensive guide.

Features vs. Benefits: Here’s the Difference & Why It Matters

When it comes to features versus benefits, what's the difference and why does it matter? Learn when and why to use features or benefits in your marketing copy, landing pages, and online advertising campaigns.

8 Facebook Ad Tools to Help You Increase Leads and Sales

Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.

Beginner’s Guide to Keyword Search Volume for Marketers

Whether you're doing SEO or PPC, keyword search volume, or the number of people searching for a keyword in a given time period, is one of the most crucial metrics to understand so you can maximize traffic. Find out everything you need to know about keyword search volume.

A Look Back at WordStream’s Top 25 Stories of 2016

As we look forward to 2017, here are the top 25 stories from the WordStream blog from 2016.

18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium

Check out our list of the 18 best marketers, influencers, and thought leaders on Medium and explain why you NEED to be reading them, including Larry Kim, Rand Fishkin and more.

7 Powerful Grassroots Marketing Ideas

Want more customers? Take note, especially if you're a small, locally focused business with a brick-and-mortar location: These seven powerful and creative grassroots marketing ideas can inspire you to grow your business from the ground up.

Conversion-Sabotaging Words, RLSA Strategies, and Other Top Stories from November

Check out the most popular posts from the WordStream blog this November and catch up on everything you missed.

The Seriously Comprehensive Guide to B2B Content Marketing

In this exhaustive post, we cover absolutely everything you need to know about B2B content marketing, including tips, best practices, and examples of great B2B content.