Dan Shewan

Dan Shewan

Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

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5 Things You Didn’t Know About Bing Ads: An Interview with Microsoft’s John Gagnon #12experts

Learn five things you didn't know about Bing Ads, Bing's equivalent to AdWords, from Bing Ads evangelist and paid search expert John Gagnon.

Why Video Landing Pages Kick Ass (& How to Make Your Own)

In this post, we’ll show you what video landing pages are, the types of businesses that can benefit from video landing pages, and some examples of great video landing pages.

Is Email Marketing Effective? Three Examples That Prove It Is

Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close.

5 Productivity Tips and Tools for Lazy Content Marketers

Are you a content marketer that needs help getting more done? These tips and tools will boost your productivity and help you focus on the task at hand.

7 Niche Marketing Ideas for Specialized Businesses

Working in a very small, specialized market? Check out these seven niche marketing ideas (with REAL examples) to get the most out of your niche marketing campaigns.

Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed

Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation.

11 Kick-Ass Call to Action Examples (And Why They Work)

To get your prospects to do what you want, it helps to include a compelling call to action on your website and in your marketing campaigns. In today’s post, we'll show you 11 creative and effective call to action examples, and explain why these call to action phrases work so well.

Social Media Advertising for Small Businesses

For small businesses, social media advertising can be intimidating. But no matter your size or budget, you can make social media ads work for you! Learn which social media platforms will work best for your small business in this complete guide to costs, formats, and more.

Everyone Is Not a Demographic: A Guide to Target Markets for Small Businesses

A vague idea of one's target audience is not enough in today’s business world. In this post, we look at what target markets are, how to identify them, examples of target markets, and how to refine and develop target markets by segmentation.