Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.
Learn five things you didn't know about Bing Ads, Bing's equivalent to AdWords, from Bing Ads evangelist and paid search expert John Gagnon.
In this post, we’ll show you what video landing pages are, the types of businesses that can benefit from video landing pages, and some examples of great video landing pages.
Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close.
Are you a content marketer that needs help getting more done? These tips and tools will boost your productivity and help you focus on the task at hand.
Working in a very small, specialized market? Check out these seven niche marketing ideas (with REAL examples) to get the most out of your niche marketing campaigns.
Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation.
To get your prospects to do what you want, it helps to include a compelling call to action on your website and in your marketing campaigns. In today’s post, we'll show you 11 creative and effective call to action examples, and explain why these call to action phrases work so well.
For small businesses, social media advertising can be intimidating. But no matter your size or budget, you can make social media ads work for you! Learn which social media platforms will work best for your small business in this complete guide to costs, formats, and more.
A vague idea of one's target audience is not enough in today’s business world. In this post, we look at what target markets are, how to identify them, examples of target markets, and how to refine and develop target markets by segmentation.