Dan Shewan
Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.
How to Calculate (And Lower!) Your Customer Churn Rate
What is customer churn? What constitutes a good churn rate? Learn why and how you need to work to retain your customers in this guide to client churn.
What Is Long-Form Content & Why Does It Work?
Curious if long-form content could help your content marketing efforts and drive more traffic to your site? Learn what qualifies as long-form content and why long-form content works so well for many businesses, plus see five great examples of long-form content marketing.
The Clueless Marketer’s Guide to Building a Landing Page from Scratch
In today’s post, you’ll learn how to build a landing page from the ground up, including landing page tools and templates to help you get the job done.
How to Write a Ferociously Unique Selling Proposition
Your unique selling proposition, or USP, is what makes your business different. Learn how to write a USP by following these proven unique selling proposition examples.
3 A/B Tests That Surprised the Heck Out of Us (See You at the Opties!)
A/B tests are an integral part of WordStream's marketing efforts. In this post, we examine three A/B tests that surprised us.
How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines
Although schema and other structured markup formats have been around for several years, relatively few people actually know what schema is or what it’s for. Today, we’re going to answer your questions about schema and why you should make it an integral part of your SEO strategy.
How to Build the Perfect Mobile Landing Page
When it comes to mobile landing pages, every second counts. Don't miss out on potential conversions. Follow these tips to build the perfect mobile landing page.
The Beginner’s Guide to Building a Negative Keyword List
Few businesses devote enough time and energy to building negative keyword lists, despite the crucial role that negative keywords play in maximizing the ROI of an AdWords campaign. In this guide, we run through the steps of building a negative keyword list.
A/B Testing Best Practices Can Save You Time, Money and Effort – Here’s How
A/B testing best practices can save you time, money and effort. Maximize your landing pages' conversions by following these simple tips.