Dan Shewan
Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.
The WordStream Field Guide to the Google Search Page
The Google search page is arguably the most ubiquitous page on the World Wide Web. Learn more about Google search pages in WordStream's handy field guide.
8 Influencer Marketing Strategies (and Ideas) to Grow Your Reach
Influencer marketing is powerful, but how does it work? See influencer marketing examples and learn how to find influencers in your field and become one yourself in this guide to influencer marketing strategy.
3 Economic Principles That Will Transform Your Marketing Campaigns
How can marketers make their campaigns more effective? By leveraging some of the basic principles of economics.
How to Write an Awesome Blog Post in 5 Steps
Writing a blog post is a little like driving: nothing can prepare you for getting behind the wheel. In this post, we show you how to write a blog post that people will actually want to read.
21 Tips for Writing Great Ad Headlines
Great ad copy starts with a great headline. The best PPC ad headlines are specific, address problems, and speak to emotion. Learn 21 fast, actionable tips for writing super-effective, super-clickable ad headlines for your PPC campaigns.
5 Cool Ways to Use Infographic Templates (& 5 Free Templates to Start With)
Infographic templates can save you time and help you make a powerful impact with your marketing messages. Try these five techniques to make your infographics stand out.
15 Tips for Filming and Editing Marketing Videos
Many marketers want to get into video, but are slightly intimidated. They shouldn't be! In this post, we share 15 tips for editing and producing marketing videos. So grab a cup of coffee and get ready for a crash course in marketing video production.
Why Video Landing Pages Kick Ass (& How to Make Your Own)
In this post, we’ll show you what video landing pages are, the types of businesses that can benefit from video landing pages, and some examples of great video landing pages.
Is Email Marketing Effective? Three Examples That Prove It Is
Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close.