Dan Shewan
Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.
7 Best Practices for Perfect Landing Page Forms
Landing page forms are one of the most important parts of a landing page. Here are seven best practices you should follow to increase the conversion rates of your forms.
7 Sources for Marketing Data to Make Your Content More Convincing
Marketing data is one of your most powerful tools as a content marketer. Check out these seven sources of marketing statistics before starting your next content project.
Landing Page Relevance: Can You Optimize for Quality Score?
Is landing page relevance really that important, and can you optimize landing pages for Quality Score?
6 Ways to Learn Google Ads Without Getting Certified
There are plenty of ways to get to grips with Google Ads! Some of these resources focus primarily on the basics, whereas others deal with a mix of beginner, intermediate, and advanced topics--so there’s something for everyone!
Landing Page Inspiration: 19 Landing Page Examples for 2019
Need a little landing page inspiration to spark your creativity? Feast your eyes on 19 of the best landing pages we've ever seen!
Study: Which Sites Have the Most Links in Search?
Dutch SEO specialist Wouter van der Meij recently published a study of search marketing publishers with the most links – and we’re thrilled to be among the most-linked resources on the Web!
A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon
Customer testimonials are one of the most powerful trust signals you can use. In this post, I'll show you how, and when, to use them effectively.
17 Landing Page Ideas to Inspire Your Next Campaign
Need some landing page ideas and inspiration? Here are 15 creative landing page ideas that will help convert more of your visitors into customers. Try adding images of real people, using trust signals, experimenting with color, and testing a dual CTA.
5+ Power Words & Techniques for More Persuasive Landing Pages
Persuasive landing pages are one of the most effective ways to increase conversion rates. In this post, I'll show you five ways you can use persuasive copywriting to your advantage.