Dan Shewan
Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.
5 Productivity Tips and Tools for Lazy Content Marketers
Are you a content marketer that needs help getting more done? These tips and tools will boost your productivity and help you focus on the task at hand.
7 Niche Marketing Ideas for Specialized Businesses
Working in a very small, specialized market? Check out these seven niche marketing ideas (with REAL examples) to get the most out of your niche marketing campaigns.
Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed
Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation.
11 Kick-Ass Call to Action Examples (And Why They Work)
To get your prospects to do what you want, it helps to include a compelling call to action on your website and in your marketing campaigns. In today’s post, we'll show you 11 creative and effective call to action examples, and explain why these call to action phrases work so well.
Social Media Advertising for Small Businesses
For small businesses, social media advertising can be intimidating. But no matter your size or budget, you can make social media ads work for you! Learn which social media platforms will work best for your small business in this complete guide to costs, formats, and more.
Everyone Is Not a Demographic: A Guide to Target Markets for Small Businesses
A vague idea of one's target audience is not enough in today’s business world. In this post, we look at what target markets are, how to identify them, examples of target markets, and how to refine and develop target markets by segmentation.
Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right
Do marketers need to tell stories in their content? What's the difference between content marketing and storytelling?
How to Do a Webinar Your Audience Will Love
Webinars can be a great tool for lead generation, if you do them right! Learn how to do a webinar your audience will love with this best practices checklist.
16 Easy Ways to Improve Your Writing Skills
Writing is intimidating to a lot of people. But it doesn't have to be agonizing, and almost anybody can improve. Here are 16 ways you can start improving your writing skills right now.