Dan Shewan
Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.
Room Service! 7 Essential Hotel Marketing Strategies
When I was thinking of how best to open this post on hotel marketing strategies, several possibilities occurred to me. I could’ve made a pithy reference to The Eagles’ seminal 1976 single “Hotel California.”
How to Create Buyer Personas That Are Scary Accurate
Creating buyer personas is one of the best ways you can get inside your ideal customers' head and really understand who they are, and how to sell to them.
Everything You Need to Know About the Google/Alphabet Move
Want to know what's going on with Google and Alphabet? Here's everything you need to know about Google's new parent company.
Our 10 Best Landing Page Tips & Tricks Ever
In this post, we count down our top 10 landing page tips and tricks ever!
99 Online Marketing Tools You Won’t Be Able to Live Without
If you want to be the best at your online marketing job, you need the best online marketing tools! Check out our round-up of the top 99 online marketing tools you simply can't live without for PPC, SEO, social media, content marketing and more...
7 Best Practices for Perfect Landing Page Forms
Landing page forms are one of the most important parts of a landing page. Here are seven best practices you should follow to increase the conversion rates of your forms.
7 Sources for Marketing Data to Make Your Content More Convincing
Marketing data is one of your most powerful tools as a content marketer. Check out these seven sources of marketing statistics before starting your next content project.
Landing Page Relevance: Can You Optimize for Quality Score?
Is landing page relevance really that important, and can you optimize landing pages for Quality Score?
6 Ways to Learn Google Ads Without Getting Certified
There are plenty of ways to get to grips with Google Ads! Some of these resources focus primarily on the basics, whereas others deal with a mix of beginner, intermediate, and advanced topics--so there’s something for everyone!