Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.
When I was thinking of how best to open this post on hotel marketing strategies, several possibilities occurred to me. I could’ve made a pithy reference to The Eagles’ seminal 1976 single “Hotel California.”
Creating buyer personas is one of the best ways you can get inside your ideal customers' head and really understand who they are, and how to sell to them.
Want to know what's going on with Google and Alphabet? Here's everything you need to know about Google's new parent company.
In this post, we count down our top 10 landing page tips and tricks ever!
If you want to be the best at your online marketing job, you need the best online marketing tools! Check out our round-up of the top 99 online marketing tools you simply can't live without for PPC, SEO, social media, content marketing and more...
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Marketing data is one of your most powerful tools as a content marketer. Check out these seven sources of marketing statistics before starting your next content project.
Is landing page relevance really that important, and can you optimize landing pages for Quality Score?
There are plenty of ways to get to grips with Google Ads! Some of these resources focus primarily on the basics, whereas others deal with a mix of beginner, intermediate, and advanced topics--so there’s something for everyone!