Stephanie Heitman
How to Set Up a Google Ads Account: The Step-by-Step Guide
Get the five simple steps to set up your Google Ads account, plus what you need to know before you get started.
How Big Is Google’s AI Problem?
Google's own AI search features are stalling its revenue growth. What does that mean for the future of search advertising?
These 130+ Winter Puns Are Snow Joke
Enjoy this winter punderland of festive funnies that's brrrfect for the season.
How to Optimize Your Site Content for Better AI Summaries
AI compresses what it reads on your website. Here's how to make sure your brand shines through.
6 Hidden Settings to Check in Your Google Ads Account Right Now!
These less-obvious Google Ads settings may be hurting your campaign performance.
6 Common (But Killer) Google Ads Optimization Mistakes
Avoid six common Google Ads optimization mistakes, from chasing optimization score to changing bids too quickly and tracking low-value conversions.
Lead Follow-Up: 7 Steps to Convert More Customers (+Templates)
Learn how to follow-up with leads and turn more prospects into customers.
9 Overlooked Marketing Budget Leaks (+How to Plug Them)
Locate nine common budget leaks that derail your marketing and learn how to fix them.
Are ChatGPT Ads Worth It? Pros, Cons, Costs, & Who Should Try Them
ChatGPT ads are gaining a lot of attention. Are they worth trying for your business? Find out here.