Struggling to craft a halfway decent marketing slide deck? Check out Erin's go-to, 13-step formula for a rocking marketing presentation.
Heads up: You NEED to be using images in your content marketing! Here are five actionable tips to optimize your content marketing images for better engagement.
Intent marketing is everything this year! Learn why addressing user intent is so important in both content marketing and paid advertising in 2017 and beyond.
As New Year's Eve approaches, we look back at our best content marketing advice ever so you can hit the ground running with your own content projects in 2016.
You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas.
PPC marketers should be putting on a content marketing hat from time to time. Check out the 3 game-changing ways PPC marketers can benefit from thinking like content marketers.
Getting into Google's featured snippet is like ranking in position zero! Learn how to get featured snippets in Google and earn tons of organic traffic.
Marketing data is one of your most powerful tools as a content marketer. Check out these seven sources of marketing statistics before starting your next content project.
Content marketing is an incredibly effective way to raise brand awareness and drive traffic. But businesses face serious challenges when getting started with content marketing. Here’s how you can overcome those challenges and start seeing results.
Curata recently compiled its definitive list of content marketing tools for 2015. Find out which tools made the cut in this post.
Need some inspiration for your next blog post? Check out these eight blog topic generators to get your creative juices flowing.
Writing a blog post is a little like driving: nothing can prepare you for getting behind the wheel. In this post, we show you how to write a blog post that people will actually want to read.
Did you know that HubSpot gets over 2 million monthly blog readers? Joe Chernov, HubSpot's VP of Content, shares killer tactics to refine your content strategy for the web.
Repurposing your content is genius—why? Because it makes the most of the effort you’ve already put in, so you can get more value out of your best content. Here are 11 ways to change the format of your content and give it a whole new lease on life.
You've been working hard on your blog. You feel established. Now it's time to get serious about traffic. We're right there with you friend - here are five easy steps you can start taking to increase blog traffic! Hi-Ho Silver!
Measuring the success of content marketing campaigns can seem like a dark art - but it doesn't have to be. Learn how to quantify the success of your content using these expert tips.
Learn from the pros at WordStream and HubSpot how to run a blog that drives a million visits per month, including tips for blogging strategy, optimization, management and promotion.
Want gorgeous custom images to boost your blog? Look no further - we're bringing you the complete guide to finding, customizing, and sharing free images for your website. You're steps away from a beautiful blog!
BuzzSumo can be used for gathering valuable insight into the success of your content on social media channels. Learn how in this BuzzSumo tutorial.
Are you a content marketer that needs help getting more done? These tips and tools will boost your productivity and help you focus on the task at hand.
Joe Pulizzi, founder of the Content Marketing Institute and self-described 'poster boy' for content marketing, recently shared five content marketing tips to creating epic content. In this post, I'll share them with you.
Small businesses have smaller budgets and smaller teams, so learn how to adapt your content marketing strategy so it works for your resources and goals.
Even B2B companies can find success with using comedy in their content marketing. Learn why funny content is more memorable and works in every industry.
Do marketers need to tell stories in their content? What's the difference between content marketing and storytelling?
Brand voice: What is it? Why does it matter? Learn how to develop a strong brand voice in your marketing campaigns with this guide.
Discover the latest and greatest free content marketing tools to help boost your content strategy, including tools for content creation, promotion and more.
How do you write the catchiest, most compelling, super clickable headlines? What tactics practically beg people to click through and read your story? Learn the secrets to great headline writing with our 19 tips.