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Content Marketing

Content marketing is crucial to developing your brand, establishing thought leadership, expanding the top of your funnel, and driving organic traffic. Our in-depth content marketing articles teach marketers and small business owners how to develop a content strategy that resonates with their target audience. Get tips on how to create cornerstone content, how to write a blog post, how to target the right keywords, and much more!


5 Ways a Content Marketing Mission Statement Can Improve Your Strategy

In this guide, we're sharing five key ways a content marketing mission statement can improve your content—plus, we'll let you know why you need a content marketing mission statement and how to get started drafting your own!

41 Must-Try Content Marketing Tools

Content marketing delivers enormous value that brands can't get from other traditional types of marketing. Make sure you're getting as much value as possible out of your effort by testing out these 41 must-try content marketing tools for content management, team collaboration, and more!

Guest Author
January 6, 2020 | Content Marketing

The Last Guide to Content Editing You’ll Ever Need

To make sure your content is ready to share with your readers and impress your prospects, you need a round of content editing. But what does that? And how do you do it? In this guide, we share what content editing is, why it's important for marketers, and a tool to help you prioritize your own content editing.

How to Elevate Your Brand & Content with a House Style Guide

Mistakes in grammar or formatting are bad for your content. A style guide can help avoid mistakes and improve the impact of your content. Here's how to create your own house style guide in just six simple steps.

7 Trends Dominating Content Marketing in 2018

The platforms, technologies and opportunities for consuming content are more robust than ever. So what are the big trends driving content marketing today? Let's explore how brands can cut through the noise and deliver truly value-driven content.

5 Content Promotion Strategies to Drive More Traffic While Writing Less

Some content marketers spend nearly 80% of their time promoting content, and only 20% creating it. Find out what ratio you should be shooting, and discover some new strategies to promote your content.

The 7-Step Guide to Creating Amazing Cornerstone Content

Cornerstone content is high-value, foundational content that drives traffic, builds brand awareness, and feeds your funnel. Learn how to create a cornerstone content piece from top to bottom.

Elisa Gabbert
October 23, 2017 | Content Marketing

5 Easy Ways to Write an Irresistible Introduction

Whatever you're writing, it needs an introduction. But HOW do you write it? Here are five easy ways to write irresistible introductions that hook your reader immediately.

Dan Shewan
September 8, 2017 | Content Marketing

7 No B.S. Tips: How to Get Freelance Writing Jobs

Trying to build a name for yourself as a freelance writer? Then check out these seven no-BS ways to find and keep freelance writing work.

The 6 Best Content Curation Tools in 2024

There is SO much information and entertainment online that it can be hard to find quality content to share with your audience. These great content curation tools can help!

4 Surprising Benefits of Content Marketing

We all know content marketing drives traffic, but it has a few more surprising benefits that really help you build a business. Check out these four non-obvious benefits of content marketing.

Dan Shewan
April 25, 2017 | Content Marketing

23 Content Marketing Statistics that Prove It Works

Content marketing works, and we've got the numbers to back it up! Next time somebody says content marketing doesn't work, why not pull out one of these 23 content marketing statistics to prove them wrong?

Dan Shewan
April 17, 2017 | Content Marketing

7 Traits That REALLY Define High-Quality Content

Why is most of your content still failing? Simple: Your definition of quality content is completely wrong! Here are seven traits that really define high-quality content.

Larry Kim
March 15, 2017 | Content Marketing

4 Super-Effective Content Syndication Strategies for Bloggers

Content syndication sometimes gets a bad rap, but sites like the New York Times and Forbes do it -- you should too! Here's your complete guide to syndicating content to grow your audience.

Larry Kim
February 15, 2017 | Content Marketing

The Seriously Comprehensive Guide to B2B Content Marketing

In this exhaustive post, we cover absolutely everything you need to know about B2B content marketing, including tips, best practices, and examples of great B2B content.

Dan Shewan
November 29, 2016 | Content Marketing

6 SEO Experiments That Will Blow Your Mind

Best practices are nice, but SEO experiments are what really move us forward in the world of organic search engine optimization. Here are six crazy experiments that really surprised us, and how you can use the results for your own SEO gains.

Larry Kim
November 21, 2016 | Content Marketing

Making the Case for Controversial Marketing: 5 Questions to Answer

Controversial marketing campaigns have the power to break through the noise and drive tons of attention, but how do you convince your boss or client to take the leap? Here's how.

Guest Author
October 5, 2016 | Content Marketing

How to Do Thought Leadership Marketing: The Larry Kim Way

Learn how Larry Kim used five unique thought leadership marketing strategies to become one of the most renowned experts in search marketing - and how you can do the same.

Dan Shewan
September 19, 2016 | Content Marketing

SEO Lensing: How to Climb the SERPs with Content Consolidation

In this must-read post, learn how a simple technique called SEO lensing, or content consolidation, can help you climb the SERPs and improve rankings without creating more content.

Guest Author
September 7, 2016 | Content Marketing

5 Smart Reasons to Create Content Outside Your Niche

Worried about moving beyond your comfort zone with your content? Larry Kim explains why creating content outside your niche is a great idea for expanding your audience.

Larry Kim
September 6, 2016 | Content Marketing

Content Amplification: The Tools & Strategies You Need to Drive Growth

In today's savagely competitive content marketing landscape, content amplification is your secret weapon. Find out everything you need to know in this comprehensive guide.

Dan Shewan
August 30, 2016 | Content Marketing

A 5-Step Plan to Use Influencer Marketing for Content Promotion

Using influencer marketing for content promotion can be amazingly powerful, and in this guest post, Nick Eubanks shows you exactly how to do it in five steps.

Guest Author
August 17, 2016 | Content Marketing

7 Medium Optimization Tips To Get Your Articles To Go Hot

Blogging platform Medium has revolutionized web-based publishing, but how can you help your posts go viral? Check out Larry's top Medium optimization tips!

Larry Kim
July 18, 2016 | Content Marketing

10 Insanely Good Reasons You Should Publish On Medium

Medium is a powerful blogging and content syndication platform, and if you're not publishing on Medium, you're missing out on a huge potential audience for very little extra work. Learn more about why Medium publishing works so well!

Larry Kim
July 11, 2016 | Content Marketing

Inside a Content Marketing Hackathon

Software engineers have been holding technical hackathons for years - but what goes on at a content marketing hackathon? Dan Shewan set out to investigate.

Easy Guide to Creating an Awesome "About Us" Page

Wondering how to design a great About Us page? Follow our tips and examples for creating or improving your About Us page’s content, layout, design, and concept.

13 Actionable Tips For More Awesome Marketing Presentations

Struggling to craft a halfway decent marketing slide deck? Check out Erin's go-to, 13-step formula for a rocking marketing presentation.

Erin Sagin
March 14, 2016 | Content Marketing