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Content marketing is crucial to developing your brand, establishing thought leadership, expanding the top of your funnel, and driving organic traffic. Our in-depth content marketing articles teach marketers and small business owners how to develop a content strategy that resonates with their target audience. Get tips on how to create cornerstone content, how to write a blog post, how to target the right keywords, and much more!

Contrarian Content Marketing: How to Zig When Everyone Else Zags

Learn why contrarian content that offers new, differing opinions does well in every industry, plus how to create controversial content that gets tons of attention.

What Is Long-Form Content & Why Does It Work?

Curious if long-form content could help your content marketing efforts and drive more traffic to your site? Learn what qualifies as long-form content and why long-form content works so well for many businesses, plus see five great examples of long-form content marketing.

UGC 101: A Guide to User-Generated Content Marketing

Wondering how user generated content can benefit your biz? UGC is valuable stuff - we'll explain why and how to find your own custom UGC from across the web.

Funny Amazon Reviews: The Top 10 Funniest Reviews on Amazon

Amazon reviews are super helpful when you're trying to decide which product to buy. But they're also great for a laugh. Check out our list of the top 10 funniest Amazon reviews and the strangest Amazon products!

Content Promotion: The Difference Between Brands with Fans & Anonymous Content

Learn how to bake content promotion into your content strategy from the start to increase the reach of your content and build a fan-worthy brand!

Larry Kim
March 26, 2014 | Content Marketing

3 Reasons Guest Blogging Isn’t as Dead as Matt Cutts Says It Is

In fact, I might argue that few SEO techniques get “more and more spammy” by proportion. In other words, they’re not going from 10% spammy to 50% spammy. You just see more spam because there’s more of everything – more good guest posts, but more crap and spam too.

Elisa Gabbert
January 20, 2014 | Content Marketing

Blog SEO Tips for Non-SEOs: 3 Things Bloggers Forget to Do

Your blog will get a lot more traffic if you follow organic search engine optimization best practices. These three basic blog SEO tips and best practices will improve your blog rankings, but many bloggers forget to check off these boxes. Don't make that mistake!

Elisa Gabbert
October 22, 2013 | Content Marketing

What Makes Great Content Great?

What makes great content great? Learn eight criteria for creating great, memorable, sharable content in this content marketing guide.

Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream

Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!

50 Things Every Content Marketer Should Know

Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.

Elisa Gabbert
February 19, 2013 | Content Marketing

A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know

Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.

Guest Author
November 28, 2012 | Content Marketing

Blog Management for Small Businesses: The Ultimate Guide

Learn how to run a successful small business blog with this guide to blog creation, tactical planning, and strategic management for SMB blogs.

Guest Author
November 19, 2012 | Content Marketing

What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO

If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content." So what is evergreen marketing? We dive into all things evergreen in this article.

Megan Marrs
October 16, 2012 | Content Marketing

Content Keywords FAQ: How to Use SEO Keywords for Content Marketing

Get answers to your most frequently asked questions about keyword research for content marketing and how to use SEO keywords in your website content.

10 Tips to Create Awesome Content that Is Easily Discovered

Need help getting your content to rank for SEO? Learn 10 tips that can help boost your content's ranking in the SERPs.

Megan Marrs
December 21, 2011 | Content Marketing

5 Great Marketing Case Studies from Around the Web

Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.

Elisa Gabbert
September 29, 2011 | Content Marketing

5 Low-Budget Ways to Distribute Your Blog Content

Here are five easy, low-cost ways to distribute your blog content for greater readership and link building.

Top 5 Ways to Monetize a WordPress Blog

So you’ve got a successful blog – now how do you start making money from it? Passive income is the best. Learn five ways to monetize your WordPress blog including pay-per-click advertising, sponsored posts, custom search, affiliate links and more.

Blog Strategies: How to Build Relationships with Bloggers

I've been blogging now for a little over three years now, and one of the important lessons I've learned during that time is that, to have a successful blog, you need to build relationships with other bloggers.

Ken Lyons
October 14, 2010 | Content Marketing