Blog Category
Content Marketing
5 Epic Content Marketing Tips from Joe Pulizzi
Joe Pulizzi, founder of the Content Marketing Institute and self-described 'poster boy' for content marketing, recently shared five content marketing tips to creating epic content. In this post, I'll share them with you.
Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh
Even B2B companies can find success with using comedy in their content marketing. Learn why funny content is more memorable and works in every industry.
Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right
Do marketers need to tell stories in their content? What's the difference between content marketing and storytelling?
How to Develop Brand Voice Through Content Marketing
Brand voice: What is it? Why does it matter? Learn how to develop a strong brand voice in your marketing campaigns with this guide.
32 Free (& Almost Free) Content Marketing Tools
Discover the latest and greatest free content marketing tools to help boost your content strategy, including tools for content creation, promotion and more.
19 Headline Writing Tips for More Clickable, Shareable Blog Posts
How do you write the catchiest, most compelling, super clickable headlines? What tactics practically beg people to click through and read your story? Learn the secrets to great headline writing with our 19 tips.
You Can’t Not Click: Weighing the Pros & Cons of Clickbait
Clickbait has become one of the most popular techniques in content marketing - but does it really work? In today's post, we evaluate the pros and cons of clickbait.
Top 3 Business Blog Mistakes & How to Fix Them
Are you making these three common business blog mistakes? Learn how to fix them so your business blog starts driving traffic, engagement and results.
Contrarian Content Marketing: How to Zig When Everyone Else Zags
Learn why contrarian content that offers new, differing opinions does well in every industry, plus how to create controversial content that gets tons of attention.
What Is Long-Form Content & Why Does It Work?
Curious if long-form content could help your content marketing efforts and drive more traffic to your site? Learn what qualifies as long-form content and why long-form content works so well for many businesses, plus see five great examples of long-form content marketing.
UGC 101: A Guide to User-Generated Content Marketing
Wondering how user generated content can benefit your biz? UGC is valuable stuff - we'll explain why and how to find your own custom UGC from across the web.
Funny Amazon Reviews: The Top 10 Funniest Reviews on Amazon
Amazon reviews are super helpful when you're trying to decide which product to buy. But they're also great for a laugh. Check out our list of the top 10 funniest Amazon reviews and the strangest Amazon products!
Content Promotion: The Difference Between Brands with Fans & Anonymous Content
Learn how to bake content promotion into your content strategy from the start to increase the reach of your content and build a fan-worthy brand!
3 Reasons Guest Blogging Isn’t as Dead as Matt Cutts Says It Is
In fact, I might argue that few SEO techniques get “more and more spammy” by proportion. In other words, they’re not going from 10% spammy to 50% spammy. You just see more spam because there’s more of everything – more good guest posts, but more crap and spam too.
Blog SEO Tips for Non-SEOs: 3 Things Bloggers Forget to Do
Your blog will get a lot more traffic if you follow organic search engine optimization best practices. These three basic blog SEO tips and best practices will improve your blog rankings, but many bloggers forget to check off these boxes. Don't make that mistake!
What Makes Great Content Great?
What makes great content great? Learn eight criteria for creating great, memorable, sharable content in this content marketing guide.
Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream
Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!
50 Things Every Content Marketer Should Know
Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.
A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know
Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.
Blog Management for Small Businesses: The Ultimate Guide
Learn how to run a successful small business blog with this guide to blog creation, tactical planning, and strategic management for SMB blogs.
What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO
If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content." So what is evergreen marketing? We dive into all things evergreen in this article.
Content Keywords FAQ: How to Use SEO Keywords for Content Marketing
Get answers to your most frequently asked questions about keyword research for content marketing and how to use SEO keywords in your website content.
10 Tips to Create Awesome Content that Is Easily Discovered
Need help getting your content to rank for SEO? Learn 10 tips that can help boost your content's ranking in the SERPs.
5 Great Marketing Case Studies from Around the Web
Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.
5 Low-Budget Ways to Distribute Your Blog Content
Here are five easy, low-cost ways to distribute your blog content for greater readership and link building.
Top 5 Ways to Monetize a WordPress Blog
So you’ve got a successful blog – now how do you start making money from it? Passive income is the best. Learn five ways to monetize your WordPress blog including pay-per-click advertising, sponsored posts, custom search, affiliate links and more.
Blog Strategies: How to Build Relationships with Bloggers
I've been blogging now for a little over three years now, and one of the important lessons I've learned during that time is that, to have a successful blog, you need to build relationships with other bloggers.