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Content Marketing

Content marketing is crucial to developing your brand, establishing thought leadership, expanding the top of your funnel, and driving organic traffic. Our in-depth content marketing articles teach marketers and small business owners how to develop a content strategy that resonates with their target audience. Get tips on how to create cornerstone content, how to write a blog post, how to target the right keywords, and much more!


How to Get a Million+ Blog Visits Per Month

Learn from the pros at WordStream and HubSpot how to run a blog that drives a million visits per month, including tips for blogging strategy, optimization, management and promotion.

Ultimate Guide to Finding, Customizing, & Using Free Images for Blogs

Want gorgeous custom images to boost your blog? Look no further - we're bringing you the complete guide to finding, customizing, and sharing free images for your website. You're steps away from a beautiful blog!

Megan Marrs
November 17, 2014
Content Marketing

BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight

BuzzSumo can be used for gathering valuable insight into the success of your content on social media channels. Learn how in this BuzzSumo tutorial.

5 Productivity Tips and Tools for Lazy Content Marketers

Are you a content marketer that needs help getting more done? These tips and tools will boost your productivity and help you focus on the task at hand.

Dan Shewan
November 4, 2014
Content Marketing

5 Epic Content Marketing Tips from Joe Pulizzi

Joe Pulizzi, founder of the Content Marketing Institute and self-described 'poster boy' for content marketing, recently shared five content marketing tips to creating epic content. In this post, I'll share them with you.

Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

Even B2B companies can find success with using comedy in their content marketing. Learn why funny content is more memorable and works in every industry.

Larry Kim
September 10, 2014
Content Marketing

How to Develop Brand Voice Through Content Marketing

Brand voice: What is it? Why does it matter? Learn how to develop a strong brand voice in your marketing campaigns with this guide.

32 Free (& Almost Free) Content Marketing Tools

Discover the latest and greatest free content marketing tools to help boost your content strategy, including tools for content creation, promotion and more.

19 Headline Writing Tips for More Clickable, Shareable Blog Posts

How do you write the catchiest, most compelling, super clickable headlines? What tactics practically beg people to click through and read your story? Learn the secrets to great headline writing with our 19 tips.

You Can’t Not Click: Weighing the Pros & Cons of Clickbait

Clickbait has become one of the most popular techniques in content marketing - but does it really work? In today's post, we evaluate the pros and cons of clickbait.

Contrarian Content Marketing: How to Zig When Everyone Else Zags

Learn why contrarian content that offers new, differing opinions does well in every industry, plus how to create controversial content that gets tons of attention.

What Is Long-Form Content & Why Does It Work?

Curious if long-form content could help your content marketing efforts and drive more traffic to your site? Learn what qualifies as long-form content and why long-form content works so well for many businesses, plus see five great examples of long-form content marketing.

UGC 101: A Guide to User-Generated Content Marketing

Wondering how user generated content can benefit your biz? UGC is valuable stuff - we'll explain why and how to find your own custom UGC from across the web.

Funny Amazon Reviews: The Top 10 Funniest Reviews on Amazon

Amazon reviews are super helpful when you're trying to decide which product to buy. But they're also great for a laugh. Check out our list of the top 10 funniest Amazon reviews and the strangest Amazon products!

Content Promotion: The Difference Between Brands with Fans & Anonymous Content

Learn how to bake content promotion into your content strategy from the start to increase the reach of your content and build a fan-worthy brand!

3 Reasons Guest Blogging Isn’t as Dead as Matt Cutts Says It Is

In fact, I might argue that few SEO techniques get “more and more spammy” by proportion. In other words, they’re not going from 10% spammy to 50% spammy. You just see more spam because there’s more of everything – more good guest posts, but more crap and spam too.

What Makes Great Content Great?

What makes great content great? Learn eight criteria for creating great, memorable, sharable content in this content marketing guide.

Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream

Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!

50 Things Every Content Marketer Should Know

Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.

A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know

Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.

Guest Author
November 28, 2012
Content Marketing

Blog Management for Small Businesses: The Ultimate Guide

Learn how to run a successful small business blog with this guide to blog creation, tactical planning, and strategic management for SMB blogs.

Guest Author
November 19, 2012
Content Marketing

What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO

If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content." So what is evergreen marketing? We dive into all things evergreen in this article.

Content Keywords FAQ: How to Use SEO Keywords for Content Marketing

Get answers to your most frequently asked questions about keyword research for content marketing and how to use SEO keywords in your website content.

10 Tips to Create Awesome Content that Is Easily Discovered

Need help getting your content to rank for SEO? Learn 10 tips that can help boost your content's ranking in the SERPs.

Megan Marrs
December 21, 2011
Content Marketing

5 Great Marketing Case Studies from Around the Web

Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.

Elisa Gabbert
September 29, 2011
Content Marketing