Blog Category
Conversion Rates
The Complete Guide to Google Ads Conversion Tracking
Unless you've got conversion tracking set up properly in your Google Ads account, you won't be able to see how many of your clicks are actually resulting in conversions and sales. Check out our all-in-one guide to conversion tracking in Google Ads.
12 Tests to Increase Your Landing Page Conversion Rate, Starting Today
Learn the 12 easiest ways to improve your landing page conversion rate, including testing your headline, using directional cues, shortening your lead form and more.
24 of the Most Surprising A/B Tests of All Time
24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A/B tests, PPC ad text tests and more.
Case Study: How a Change to the ‘About Us’ Page Raised Conversion Rates by 13%
Learn how changing the language on the About Us page helped one company raise conversion rates by 13% overnight.
Pros & Cons of View-Through Conversion Tracking
Learn the pros and cons of view-through conversion tracking, a type of tracking that measures conversions that don’t result from clicks on a PPC ad.
7 Ways to Segment Your Landing Page Visitors
Learn seven ways to segment your landing pages so you can make the right media buys, capture the right audience and convert the best leads.