You might think conversion rate benchmarks are useless, but you may be surprised by how much we need them, even if those benchmarks are wrong. Here's why, and how to use them.
Why does 70 percent of your site traffic leave without converting? Because you're not aligning the right type of offers to each stage of the funnel. Learn how to capture more leads in three steps.
While some words, like 'Submit' on your CTA button, may seem innocent enough, they could be costing you dearly, turning away visitors in droves. Avoid these 7 words at all costs!
Want more site conversions? Don't we all? If you're making any (or all) of these ten common mistakes, you're shooting your business in the foot.
Your landing page images play a crucial role in your conversion rates. Find out how to optimize your landing page images for conversions in this must-read post.
Learn the six principles of great landing page copywriting that will ensure your landing pages drive conversions, leads and sales.
But one metric is more important than all the rest. I know what you're thinking. A conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no. Here are three reasons why.
Contrary to popular belief, the real way to increase conversions isn't with small-time A/B testing! Here are three actionable strategies for increasing conversions without a single A/B test.
Let’s say you do a Google search, click on a paid ad, and navigate to a site to purchase bespoke pillowcases. In the lower right-hand corner of your browser you notice something lying in wait.
Stop spending all day on tiny landing page optimizations! Here are five alternate ways to *seriously* increase conversion rates.
Did you know 90% of people move between devices to accomplish a goal? Google’s DoubleClick announced they are now going to provide marketers cross-device measurement to all of their campaigns across the web.
Need a little landing page inspiration to spark your creativity? Feast your eyes on 19 of the best landing pages we've ever seen!
Goofy quizzes are some of the most popular, shareable content out there. But can marketing quizzes actually drive leads and sales?
In this post, we discuss 17 call-to-action button best practices to help you get a higher CTR and more conversions out of your beautiful buttons.
To get your prospects to do what you want, it helps to include a compelling call to action on your website and in your marketing campaigns. In today’s post, we'll show you 11 creative and effective call to action examples, and explain why these call to action phrases work so well.
What is the voice of the customer? VOC is all about using your customers' language to write more convincing, effective ad and landing page copy. Learn how to conduct voice of customer research that will help you write more conversion-friendly landing pages that resonate with your audience.
In today’s post, we’re going to examine what cognitive bias is, look at several examples of these behaviors in action, and outline how you can overcome (or at least account for) them with your landing pages.
A/B tests are an integral part of WordStream's marketing efforts. In this post, we examine three A/B tests that surprised us.
What is a good conversion rate? Learn a step-by-step, replicable process for boosting your conversion rates.
A/B testing best practices can save you time, money and effort. Maximize your landing pages' conversions by following these simple tips.
As its name suggests, there is an element of intentional yet subtle forcefulness involved in a squeeze page. Wondering how squeeze pages might help improve your business? We have all the details.