If you are a savvy AdWords advertiser, or at least someone who wants more control over your AdWords account, you may want to consider setting maximum cost per click (CPC) for your keywords and keyword groups.
- Determine Profit Margins
- Set A Cost Per Acquisition Goal
- Pricing Strategies
- Conversion Rates
- Maximum Cost Per Click
- Research Traffic
- Consult First Page Estimates
- Optimize Your Maximum CPC for Profit
When deciding on your maximum Google CPC in AdWords, it’s important to remember that bids aren’t the only determinant of your ad’s placement. You must also strive to improve your ad’s Quality Score. You can do that by improving your landing page’s quality, making your ad and keywords more relevant to one another, and bettering your click-through rate (and you can get your campaigns evaluated on those criteria with the AdWords Grader).