Paid Search Marketing

The Most Expensive Keywords in Google AdWords

By Larry Kim July 18, 2011 Posted In: Paid Search Marketing Comments: 121

On the heels of Google's blow-out Q2 2011 earnings announcement last week, we wanted to find out the most expensive keywords - what keywords demand the highest costs per click and are most competitive in terms of high search volume. Since the vast majority of Google's profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google's profits. The results of our research are illustrated in an infographic of the most expensive keywords. (Click the image to enlarge the google adwords keywords infographic.)

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Table of Contents:

Most Expensive Keywords

The 20 most expensive keywords categories with the highest search volume (i.e. the most used keywords) and highest costs per click, thereby netting Google the most money, are:

  1. Insurance (example keywords in this category include "buy car insurance online" and "auto insurance price quotes")
  2. Loans (example keywords include "consolidate graduate student loans" and "cheapest homeowner loans")
  3. Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”)
  4. Attorney (example keywords include “personal injury attorney” and “dui defense attorney”)
  5. Credit (example keywords include “home equity line of credit” and “bad credit home buyer”)
  6. Lawyer ("personal  injury lawyer," "criminal defense lawyer)
  7. Donate ("car donation centers," "donating a used car")
  8. Degree ("criminal justice degrees online," "psychology bachelors degree online")
  9. Hosting ("hosting ms exchange," "managed web hosting solution")
  10. Claim ("personal injury claim," "accident claims no win no fee")
  11. Conference Call ("best conference call service," "conference calls toll free")
  12. Trading ("cheap online trading," "stock trades online")
  13. Software ("crm software programs," "help desk software cheap")
  14. Recovery ("raid server data recovery," "hard drive recovery laptop")
  15. Transfer ("zero apr balance transfer," "credit card balance transfer zero interest")
  16. Gas/Electricity ("business electricity price comparison," "switch gas and electricity suppliers")
  17. Classes ("criminal justice online classes," "online classes business administration")
  18. Rehab ("alcohol rehab centers," "crack rehab centers")
  19. Treatment ("mesothelioma treatment options," "drug treatment centers")
  20. Cord Blood ("cordblood bank," "store umbilical cord blood")

We found that that 97% of Google's revenue comes from advertising on Google sites. In the last four quarters alone (Q3 2010-Q2 2011), Google brought in $32.2 billion in total advertising revenue.

Google CPC: Google's Highest Cost Per Click Keywords

Google AdWords is a dynamic, auction-based marketplace where advertisers bid on keywords to compete for top ad placement. The minimum bid per keyword is 5 cents, but this research shows that in highly competitive categories, Google can make up to $50 per click from PPC keyword bids. Despite a diversified product portfolio, advertising on Google sites accounts for the vast majority of its billions in annual revenue.

The google adword keyword categories with the highest volumes and costs represent businesses with very high lifetime customer value – in other words, these industries can afford to pay a lot to acquire a new customer. These most expensive keywords comprise businesses such as lawsuits, mortgage applications, and server hosting. Some high-volume keyword categories have lower CPCs because advertisers have slimmer margins to expend on PPC advertising.

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The Most Expensive Keywords: Survey Methodology

We compiled data from our own trillion-keyword database and the Google Keyword Tool to determine the top 10,000 most expensive English-language keywords over a 90-day period. This keyword list was then organized into categories by theme, such as "Insurance." The largest keyword categories were determined by weighting the number of keywords within each category, as well as the estimated monthly search volume and average cost per click for each keyword.

Tips for Bidding in a Super-Competitive, Expensive Google Adword Key word Niche

If you or your client are struggling to compete in a high-volume, high-CPC keyword category such as the most expensive keywords identified in this study, the PPC best practices are the same as always, except of course, the stakes are 1000x higher if you’re paying on average $50 per click vs. $0.05 per click. Here are a few tips to consider:

  • Quality Score: High Quality Scores can help lower your average Google CPC. Tools like the Keyword Niche Finder and Keyword Grouper to break up larger keyword lists into smaller, more targeted lists which will enable you to write more targeted ad text and landing pages which should help improve relevancy and Quality Score.
  • Be Specific: Target specific, 3-5 word keywords. Use a keyword tool to generate specific keyword ideas, and use keyword match types to ensure you’re only paying for keywords that are very specific to your business.
  • Use Negative Keywords: Use a negative keyword tool to help figure out what kinds of words you’re likely to be matched against and weed out keywords that aren’t relevant to your business.
  • Be Relevant
  • Landing Page Optimization: The average conversion rate for just about anything on AdWords is around 2%. But we often see landing pages converting at the 20% or even 30% range. The key to landing page optimization is to keep trying out different types of offers and testing how people respond to them.
  • Grade Your AdWords Account For Free: Use the AdWords Grader to get a free, instant audit of your AdWords Account to see how your AdWords account stacks up to the competition.

Google CPC

More AdWords PPC Keyword Bid Info

Visit the "Where's Google Making Its Money?" infographic for the full list of the top 20 most expensive Google CPC keyword categories and to embed the graphic on your own site.

Update (July 22, 2011): Check out the follow-up article to this study: Where's Mesothelioma, What Is Cord Blood & Other FAQs About Our Most Expensive Keywords Study.

Update (July 27, 2011): Click here to download a PDF version of this infographic.

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If you enjoyed this post, please consider leaving a comment.


Monday July 18, 2011 (not verified) Said:

The keyword [Mesothelioma] is consistently above $75/click for any real volume. I know that Google says it's only about $30/click, but believe me, it's more like $60, despite your quality score.

Wednesday July 20, 2011

Larry Kim Said:

Hi tony - thanks for your note. this study was looking for expensive, high-volume keyword categories. Mesothelioma is definately a expensive keyword, and search queries containing the word "Mesothelioma" were represented in several of the other categories, such as #19 "treatment" which included "Mesothelioma treatment". Also, keywords containing the word Mesothelioma also appeared in the "lawyer" and "attorney" categories. Mesothelioma by itself didn't have enough search volume to be by itself a top-20 big keyword category. Hope that helps clarify!

Monday July 18, 2011

Ray (not verified) Said:

Tony - Are you the same guy who bought a bunch of links to the Johnson Law Firm which resulted in their site getting penalized? You're probably familiar with the cost of PPC for mesothelioma considering how their account was handled.

Tuesday July 19, 2011

Flights For Travel (not verified) Said:

Hello Larry Kim That is really impressive work from your side. This will be really helpful for all seniors and juniors in this field. And then the keyword tool you told there is also a very great work but I must have to say that it's a bit expensive for a beginner like me :) I cannot afford this much in start. Tell me some any other package :P Regard Naveed (following you on twitter)

Wednesday July 20, 2011

Larry Kim Said:

thanks naveed. the keyword research suite is available for a free trial and reading our blog is free for all!! :)

Tuesday July 19, 2011

Jenny (not verified) Said:

Every Internet Marketer would like to know how to increase website sales, with a lot of website owners bemoaning the fact if they only had more traffic.

Tuesday July 19, 2011

CaradB (not verified) Said:

Agreed on mesothelioma - I work solely in that vertical and I pay $200+ per click.

Tuesday July 19, 2011

Bob Dumouchel (not verified) Said:

Surprised that bail bonds and other emergency services did not make it to this list. How did you handle the quality score variable?

Sunday July 24, 2011

Larry Kim Said:

we used actual average CPC's as reported by google keyword tool (not advertiser's maximum CPC bid, which are higher than actual average CPC, because of quality score as you point out).

Tuesday July 19, 2011

Jim Rudnick (not verified) Said:

@Larry...great work here! I love both the infographic and the content is superb as well - so Kudos to Wordstream for this one! And, I blogged about same on my own site too just today! :-) Jim

Tuesday July 19, 2011

Chris Hawkins (not verified) Said:

Wow - what an eye opener. I just launched my first iOS App, and also got the offer of $100 free AdWords from Google. The terms I was interested in 'earthquake plan' or 'earthquake family' were over $1.00 / CPC in the California demographic I was interested in. That seemed like a lot, but I see that that is small change. The problem is that the App I am marketing will in my most optimistic visions get me about $5 / family. That would quickly be lost with Google AdWords. So I can see that for low-cost, single sale products, Google is very problematic. Thanks for this great graphic.

Wednesday July 20, 2011

kerryn (not verified) Said:

Hi Call me an old timer but how do I get your blog post alerts via email? I don't facebook or twitter and don't get RSS...I just want to get a good ol fashioned email....but I can't see how to subscribe. Cheers Kerryn

Wednesday July 20, 2011

Elisa Gabbert Said:

Hi Kerryn,

We don't have an email subscribe option, but we do send out a weekly email with a highlight from the blog. If you like I can add you to that list. Shoot me a note at


Wednesday July 20, 2011

Pareekh Jain (not verified) Said:

This Top 20 Adwords data leads to interesting business case for BFSI search engine which has potential of 60% of Google's revenue and 50% of the cost

Wednesday July 20, 2011

Niche Site Mamma (not verified) Said:

i am just now getting into the 'big dog pond' of niche marketing so this info is very timely for me!! Thanks for a great informative post.

Thursday July 21, 2011

Jack (not verified) Said:

I found the article very very informative. Most especially the pie chart diagram. Can you let me post this in my blog please? Thank you.

Thursday July 21, 2011

jason (not verified) Said:

This should be read by every client, especially those in insurance, loans and mortgages who think that their product is the only one out there! Thanks for these figures. they'll be really helpful. And keep up the good work

Thursday July 21, 2011

Paul (not verified) Said:

So you're referring to an Infographic where the two largest segments 24% + 12.8% take up over 50% of the area of the pie? You sure you want to trust this data?

Thursday July 21, 2011

Larry Kim Said:

hi paul, the missing 30% (corresponding to all the other keyword categories #21 and up) was taken out of the pie chart for a few reasons. We needed more space for the big categories. We didn't want "other keyword categories" to eclipse "insurance", etc. It was a visual design decision. My blog post for tomorrow talks a bit more about this. stay tuned!

Thursday July 21, 2011

Tom Foremski (not verified) Said:

Google gets 97% of its revenues from advertising, but that's from Google sites (AdWords) 69% and partner sites (AdSense) 28%.

Friday July 22, 2011

Michael Chibuzor (not verified) Said:

Great content larry. The way you explained everything makes it really simple to profit with competitive keywords. I'm grateful for reading this.

Friday July 22, 2011

Ty Wagner (not verified) Said:

This is a nice list and break down for internet marketers and people looking to see what niche to dive into. Some people have a hard time in choosing a niche because they might have a fear of it not being worth it or profitable. Don't be scared of competition. Embrace it, compete with the big guys and carve your own piece of the pie.

Monday July 25, 2011

dred (not verified) Said:

useful information, thanks this post :))

Tuesday July 26, 2011

Anonymous (not verified) Said:

Thanks for the list. I would like to know, if this particular set of keywords also works for Chitika.

Tuesday July 26, 2011

Andy (not verified) Said:

"97% of Google's revenue comes from advertising on Google sites" Where did you get the 97% figure from? I thought Google got significant revenues from AdSense, which is advertising from non-Google sites.

Tuesday July 26, 2011

Elisa Gabbert Said:

Andy, our apologies, that should read "97% of Google's revenue comes from advertising" (including AdSense), as shown in the graphic.

Thursday August 04, 2011

Hoosier Daddy (not verified) Said:

Interesting. What's keeping the DoS hobbyists/activists from putting multimillion dollar dents in their targets with automated bogus clicks?

Monday August 08, 2011

ferdous (not verified) Said:

Really intressting! Thanks!

Tuesday August 09, 2011

TIM W (not verified) Said:

When a company pays for clicks at this high rate means that the customer generated will generally mean thousands of dollars in revenue for one customer. So as an example - 20 clicks cost $1,000,for a $50 keyword, 1 of the 20 become a client or customer, which could = $3,000, $5,000 or more in revenue. That's only a .5% return and most high end companies can get 2% and up. So in a lot of cases pay $50 for leads is a bargain.

Friday August 12, 2011

niaz (not verified) Said:

thanks for useful posting

Monday August 15, 2011

Jonathan (not verified) Said:

Kinda late reading this and glad I found it, good work. Have to bring out that old chestnut EMD keywords and although I am not lucky or sharp enough to have registered any (in any language)I truly wish I had, looking beyond the very narrow issue of Google's possible dialling-down of some nebulous "SEO boost" given to exact match domains the EMD's are an edge I would take now.

Tuesday August 23, 2011

simon from thebloggernet (not verified) Said:

nice article..but the above keywords you have listed is almost impossible to rank will take 1 or 2 years of work to reach that spot..

Friday September 02, 2011

Climber (not verified) Said:

Great article ! I found it very interesting and usefull, Thanks !

Monday September 05, 2011

Johncross (not verified) Said:

And... what´s the most clickeables words? :p

Friday September 09, 2011

an adwords mangement company (not verified) Said:

Really not surprised that Google make 97% for their revenue from advertising. In fact I wonder what the metric is in total,for all the related businesses that effectively make a living out of helping people pay Google or trying how to leverage Google SERPS such as companies like ours.


In a way, from a marketing perspective 'search' industry is obviously becomming massive, where is it in relation to TV/Magazine/Print marketing industry? I'm sure thaere is some data out there on that. I'll go see if I can find some.



Monday September 12, 2011

harvey (not verified) Said:

Let me start with, this is wicked :)

one small question on methodology/sample though, are we talking about US only or is this global?



Monday September 12, 2011

Review Site (not verified) Said:

Quite good! Really an eye-opener this one. I for one, cannot even imagine paying $ 55 per click for a single visitor - who might not even buy. But then as a publisher, that is what we want ;)

Monday September 19, 2011

Annie Key (not verified) Said:

Nice representation regarding the Top 3 Most expensive keywords in Google Adwords advertising. The Insurance fields surely got the top spot as a lot of people are dealing mostly about the insurance business. Loans and Mortgage are second and third respectively. The infographics used were also colorful and interesting.


Friday October 14, 2011

don (not verified) Said:

This is still a great resource for affiliate marketers, I wonder the influence of the economy on some of these terms moving up and down, but I refer to thisquite often. Thanks,

Saturday October 15, 2011

Shine (not verified) Said:

Thanks! Good resource!

Saturday October 22, 2011

Stoixima (not verified) Said:

Thanks for your great information. I came across your site via linkedin and i believe you make a good work here.

Sunday October 23, 2011

Anonymous (not verified) Said:

I have experience in PPC for loans. I found that if there is a high competition in Adwords that just means its a healthy market. That means there is profit to be had in alternative customer acquisition methods that are cheaper. I found a few! ;)

Friday November 04, 2011

Ed (not verified) Said:

What a really useful piece of work, very interesting.

Thought that perhaps 'money' or similar would be up there too.

I wonder what a similar study for the UK would be like?

Saturday November 12, 2011

Ale (not verified) Said:

The chord blood keyword is the weirdest thing I have ever heard of. Oh, I get it, stem cell research....probably

Thanks for the post!

Friday November 18, 2011

Anonymous (not verified) Said:

I would like to address the pie chart listing Insurance at 24% when it clearly looks like it is visually closer to 31%? Is it the numbers or the chart that is off, and what are you trying to get us to perceive here?

If it is 24%, 12% and 9% for the top three categories, then the last time I checked those three combined should cover less than half of the shiny colorful circle thing.

Friday November 18, 2011

Elisa Gabbert Said:


This question was address earlier in the comments. You can also find an explanation here:

Sunday November 20, 2011

How to Start a Business (not verified) Said:

Wow, I knew insurance was big, but not that much bigger than the rest of the field.  Very interesting list of keywords, time to put the thinking hat on and come up with some good niches for websites and blogs! :)

Sunday November 20, 2011

BusinessGuru (not verified) Said:

Great list for all of us SEO, IM, etc. guys!  A lot of money to be made in the insurance niche for sure.

Friday December 02, 2011

estate agents scotland (not verified) Said:

Would someone actually pay $50 a click??  Surely now.  We pay a max of $2

Saturday December 03, 2011

Kevin (not verified) Said:

As ever great information & list, thanks. 

Number 20 surprised me I must admit, but was not shocked by numbers 1,2 and 3.


Tuesday December 06, 2011

Coolest Quotes (not verified) Said:

It is really an aweseom list and helped me a great deal in reaching a decision for starting a couple of new blogs, purely from the perspective of Adsense Earning.

I am sure that these keywords will go a long way in helping people/ bloggers to earn more from Adsense.

Thanks a lot for thismagnificent list and above all, the tips to get the maximum from Adsense.

I will surely follow them!


Thursday December 08, 2011

SEO Works (not verified) Said:

And what about 'flowers'? I thought it was one of the most bid upon keyword phrases in the PPC market?

Wednesday December 28, 2011

Murphy (not verified) Said:

Google paid search are getting too expensive for my keywords i.e. wholesale fashion, online fashion, online clothing etc...

I am turning to SEO and content building for my marketing now. It's a lot more work but definitely it's cheaper..

Sunday January 01, 2012

Aman (not verified) Said:

Thanks for these awesome stats. Actually, i never thought that insurance will be the highest paid keyword in online world.

Sunday January 15, 2012

בוטוקס (not verified) Said:

Interesting article, shame the infographics didn't load.  Trying to do research on the most competitive kw's in 

order to dissect their seo tactics and copy them.  At the moment using majestic seo, after trialling semoz

for their free trial.


seomoz definitely a lot more user friends vs majestic, although majestic seems to index quicker and be more up to date.


Is this article just for US traffic (my niche is ex-US).

Wednesday January 18, 2012

MOMU PilMagic (not verified) Said:

 The representation regarding the 3 Most expensive keywords in Google Adwords advertising. The Insurance fields with surely the must too spend in an industry without spending limit's got the top spot as the 800 pound Gorillia in the room a lot of people are dealing mostly about the insurance business. Loans and Mortgage the crashing industry are second and third respectively. The infographics colorful and interesting. Nice article..but the keywords listed are almost impossible to rank will take 1 or 2 or even 3 years of hard work and great expense to reach those spot's.. But still a great resource for affiliate marketers,the influence of the economy on some of these keyword moving up and down is of course very large, but ..........Thanks! Great resource!                           MOMU PilMagic

Friday January 20, 2012

Holiday Advisor (not verified) Said:

Thanks God there isn't any holiday related term in there. Not a big surprise there, great info graphic by the way.

Thursday February 09, 2012

Reviews inn (not verified) Said:

Nice share buddy but i was looking for keywords to target for adsence and i think i can't with these keywords. Any ways thanks dud

Sunday February 12, 2012

bi analytics (not verified) Said:

I liked the chart, it gives a broad idea niche which attract a highest bid. I would appreciate if you give some ideas on how to select a niche for adsense related blogging.

Monday February 13, 2012

เกมส์ (not verified) Said:

Thank you for this information, If I use this high paying keywords, for a different niche blog will it works, before I try this tips, but do not see much change of CPC.

Tuesday February 14, 2012

Jonathan Singer (not verified) Said:

Great information, thank you. Although, I manage PPC for clients in these categories, and the highest I've ever had to pay to be No. 1 was about $11. I think whoever created this original information ironically may have been bad at AdWords management!

Wednesday February 29, 2012

Anonymous (not verified) Said:

did not these expensive keywords before not until i came upon your blog. thanks for sharing this info, keep it up!

Monday March 05, 2012

Stopping Fraud (not verified) Said:

Google says it has three million customers that are used to generate a turnover of about $37bn and I cannot argue with how much revenue Google may get from Amazon or Ebay but I have to take  exception when it comes to the number of customers as being as high as three millions.

Currently I am working on a project that monitors a few hundred thousand parked domain / Cyber squatters that all use Google for adverts on these parked domains and some of these domains are giving out viruses that click the PPC/CPC links that lead back to Google-Lead-Services and Google's Double-Click and I record the Url of each target site of from Google advert in a database and to be honest I was expecting to see a couple of million records but I am struggling to find even 100k individual Urls and domain names and I have been using IP-Address based everywhere from India to the USA since Google's results are location specific.

Bottom line is Google is not sharing all the adverts from these 3m customers across the board so I need to go more direct or something very strange is going on and I cannot put my finger on it so maybe someone here can advise me as to where I maybe going wrong with my calculations.

Tuesday April 10, 2012

Wally (not verified) Said:

Stopping Fraud: I would like to talk to you about your project.

Sunday April 29, 2012

Hiroki (not verified) Said:

I have some questions:1) I keep redaing to chose keywords with high search volume and low competition. Why??? that competition is not how many pages are outthere taking about the same thing, but advertizers that comeete for that word. Wouldn't it be better to point out one with high advertizer competition? I don't get it.2) Do I have to make the title of my condition Work from home California or can I make it something more logical like work from home in California

Wednesday March 07, 2012

vinitha cijo (not verified) Said:

Use google trends, where you can find the keywords search score

Friday March 16, 2012

Business Insurance (not verified) Said:

i'm using google trends myself more and more to find better keywords.

Monday March 19, 2012

internacionalizacion (not verified) Said:

I am surprise that attorneys are in the 4th category.

Monday March 19, 2012

internacionalizacion (not verified) Said:

Not only attorneys are in the top 10, also lawyers...

Wednesday March 21, 2012

nasie (not verified) Said:

Today Google has released the most searched keywords for the entire year  2011 based on their search query database. Since Google is so widely used, we could use this data to understand the pulse of the Internet.

Tuesday March 27, 2012

Mike (not verified) Said:

As i have personally checked the lawyers keywords are also very expenssive in terms of family law tree and mestholiam lawyers.

Friday March 30, 2012

TechUpdates (not verified) Said:

This isn't right cause I found keywords worth $103 cpc lol

Tuesday April 03, 2012

thomasmanner (not verified) Said:

11$ also unbelievable expensive for me. 100$ its just 9 clicks!!

Wednesday April 04, 2012

exinco (not verified) Said:

very interesting findings. the facts is this is good, the difficult part is how to manipulate all those keywords

and keep profit from adsense.

any success story by using all those keywords?



Wednesday April 04, 2012

asfaleies (not verified) Said:

I am advertising in google adwords with greek keyword "insurance", i must admit that its expensive!

Friday April 13, 2012

Katherine (not verified) Said:

If it's about money, it is expensive.

Tuesday April 24, 2012

Prognostika (not verified) Said:

Is all about money after all!

Thursday May 10, 2012

sam (not verified) Said:

can you kinldy tell me any tool from which i can check how many keywords are indexed in google of my site ???

Saturday June 16, 2012

jenny (not verified) Said:

Sam you can chek your keywords in your webmaster tool 

Monday June 18, 2012

sam (not verified) Said:

i cheked in webmastertool but i want to know about links in goolge

Thursday August 23, 2012

kiefer (not verified) Said:

just make some back links from high pr site, google automaticly make your backlinks

Monday May 14, 2012

bonus maniac (not verified) Said:

Best Cpc for April is california car donate . 114$

Saturday May 26, 2012

Info sehat (not verified) Said:

Hi Larry thankyou for the info, how do I know about the most wanted or expensive locally or country it self..? Tks

Sunday June 24, 2012

IIA (not verified) Said:

Hay Larry,

Nice post once again, although I would of thought "credit" would of been higher...?

All the best.

Monday July 02, 2012

Asia (not verified) Said:

What are the cheapest words to bid? It means that there is almost no competition for those words that could be used to sell products via inexpensive ads.

Thursday July 12, 2012

bheem (not verified) Said:

Good post, so found a better niche 'degrees' to work on as they pay highsmiley..thanks....

Saturday July 14, 2012

Velli, Md. (not verified) Said:

hi larry... how this HPK in 2012?

Friday July 20, 2012

md k ahmed (not verified) Said:


Sunday July 22, 2012

James (not verified) Said:

Larry, do you maintain a list of the top 20-50 words? thanks!

Sunday July 22, 2012

Jason Dwyer (not verified) Said:

I'm not surprised with the top 5 or so but I think that there are some really untapped gems towards the bottom of your list.

While I think you've provided some invaluable tips for people looking to bid for these gold-plated type keywords, I'd recommend they take a look at the power of getting a top organic listing via a wordpress blog (hint: buy the domain containing the exact match domain you're targetting). It's a lot faster and easier than most will have you think.

Thanks for this Larry.

Monday July 23, 2012

mathew (not verified) Said:

I honestly wouldnt have picked that list at all..maybe a few

Friday August 17, 2012

Visopix (not verified) Said:

Hi Larry, worth mentioning that in the UK the minium bid is £0.01 (one pence). We have actually found that there is some traffic that can be bought for such a small amount. Thanks

Thursday August 23, 2012

Marshmalo (not verified) Said:

Larry, this is why the website build around these expensive keywords do require lot of authority to get a good ranking in SERP. Thanks for posting on this.

Sunday August 26, 2012

vfundude (not verified) Said:

dude can you update high CPC keyword for 2012 and those keyword which is on fire.

Monday August 27, 2012

kiefer (not verified) Said:

this is such a hot fame now a days to find high cpc kewords, if somebody update recent cpc high paying keywords its help all for us

Saturday October 06, 2012

Harman Singh (not verified) Said:

Thanx for this well i have a site on bodybuilding and it give very low CPC like in cents is there any way i can improve it?

Friday October 12, 2012

SimpliInspired (not verified) Said:

hi...i just came across this link through my recent study on keywords.... its really good to know these.... but this is last years ... anyone know about this years?

Sunday October 21, 2012

Jean (not verified) Said:


   Im still kind of new when it comes to niches and high paying keywords. I own a site soley on Interior architecture and wondered which keywords pays best, based on interior architecture.I was hoping someone would respond to my question just to gain more insite on this topic. 

Monday November 26, 2012

Hamza (not verified) Said:

My website is at alexa 200k but i do not know why my keywords are not paying good , i am very sad any idea.?

Monday November 26, 2012

victor (not verified) Said:

Google Adwords is the king of PPC advertising networks on the whole internet, but now its going to get some tough challenge as other networks are providing good exposure to their advertisers with a very less money compared to Google Adwords. I hope Google team must be already busy in tackling this :) 

Monday December 03, 2012

joshua (not verified) Said:

hi, i just came across this link through my recent study on keywords, its really good to know these but this is last years did anyone know about this years?

Saturday December 15, 2012

Travis Mullins (not verified) Said:

You have to make well up in the seven figures to afford the most expensive keywords

Tuesday January 29, 2013

Vickych (not verified) Said:

Very nice article. I was making the posts without focusing the CPC of Keywords. Now i observed that my CPC is very low and i am not

satisfied. I am going to see the magic of these tools which you told in this article. lets see what happen. I will give you my feedback after using these toosl.

Keyword Density and Keyword CPC is very important even there is high competions for expensive keyword but this is better then low CPC.

Tuesday January 29, 2013

Γαμος (not verified) Said:

This is a fascinating article! I wonder what happens on average CPC bids on election times. For example, in Greece, where the top keywords are around 4-5 euros per click, on election time, the average cpc rises up to 8-10 euros per click on keywords relevant to the issues of a campaign or an election. I wonder if there is a significant alteration in the results of the top keywords on those periods. Kindly, if you have any relevant data, please share them with us! 

Saturday March 02, 2013

WorkoutInfoGuru (not verified) Said:

Which keyword in health category is good to target?

Saturday March 02, 2013

Nilesh (not verified) Said:

the competetion is much higher for the high paying keywords !!

Friday March 22, 2013

Michael Belk (not verified) Said:

This is an very informative report.  I suspected the top four, but I had no idea about the rest.  I can use this information to write my articles around these keywords.  Thanks again

Thursday April 25, 2013

kodandapani (not verified) Said:

Excellent piece of Information! your webpage gives the best and the most interesting information. This is just the kind of information that i had been looking for,  and i would regularly watch out for the new posts,Thanx a million once again.

Monday May 20, 2013

Hemal (not verified) Said:

This is a great resource, thanks for the share!

Negative keywords have always been a focal part for my campaigns, helping weed out bad keywords. I usually start with broad keyword bidding and narrow it down to phrase or exact only after a few days of testing.

Thursday June 06, 2013

Malik (not verified) Said:

Great article for almost everyone, can you chalk out keywords list for fashion related websites.

Thanks in advance.

was fun to read the article.


Thursday July 18, 2013

Arlene (not verified) Said:

Great and very informative article.

Is there any update to this report? I am curious to learn if there has been an increase in insurance from 2011 when the article was originally written and now, with the Affordable Care Act coming into effect in October.

Saturday September 21, 2013

said (not verified) Said:

his is still a great resource for affiliate marketers, I wonder the influence of the economy on some of these terms moving up and down, but I refer to thisquite often.


Monday September 30, 2013

Μανώλης Κυπριανίδης (not verified) Said:

Sorry but as we know it's prefered to target on the long tail keywords... This tactic is too expensive for us!

Monday September 30, 2013

sheshnath (not verified) Said:

Thanks for sharing this, I wasn't knowing about all these... 
Helped me a lot.

Monday October 28, 2013

Anonymous (not verified) Said:


I noticed that you have not mentioned any adult related keywords such as porn, casino ETC.

"online casino" was over 100 euro a click last time i was running a campaign for one of them....scary stuff surprise

Thursday December 26, 2013

serviceforce (not verified) Said:

his is still a great resource for affiliate marketers,Negative keywords have always been a focal part for my campaigns, helping weed out bad keywords.



Tuesday March 04, 2014

stoixima (not verified) Said:

I loved the infographic. How did you generated the results? From Google Adwords suggestions?

Tuesday April 01, 2014

Giorgos (not verified) Said:

Thats why i dont use adwords. With such prices i cant have a possitive ROI.
I (and i think all the webmasters) have to use more longtail keywords or go for SEO techniques.

Saturday November 15, 2014

Gaurav (not verified) Said:

Thanks for posting,

Very nice article you have wrriten, But still i have a problem with adword, i am beginner and want to use ppc for my service, can you please share your thoughts about adword campaign. 

Like what would be the budget, cost, etc.



Thursday November 20, 2014

Bodybuilding clothing (not verified) Said:

Very nice post, i really enjoyed by reading, most of them are technical , i dident see any health one, that's nice , thanks for sharing!

Thursday December 18, 2014

Dr Basim Elhabashy (not verified) Said:

Great Post, I love to read articles that are informative and actually have good content. Thank you for sharing your experiences and I look forward to reading more.


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