Planning your marketing for the whole year can feel daunting. But, creating a marketing calendar can help you organize your planning and stay on track to meet your goals.
Whether you’re feeling stuck when it comes to creative marketing ideas, you’re not sure where to start, or you just want a few tips to round out your marketing plan, we’ve got you covered.
In this post, we’ll be sharing:
We’ll also be sharing relevant hashtags to keep you #trending all year long.
Let’s get started.
🛑 But, first: Want to get this sent to your inbox along with trends and even more hashtags, ideas, and email subject lines? Download our 2024 marketing calendar guide here!
Looking for a specific month? Click below to skip to where you want to go!
In the first month of the year, make a splash with these ideas by adding them to your 2024 marketing calendar.
Jan 13: Make Your Dream Come True Day
Share how you or one of your team members has had a dream come true – whether it’s a goal you reached, a milestone you celebrated, or a trip to Disneyland! Ask your audience what dream they want to come true this year. #dreamcometrue
Jan 15: Martin Luther King Jr. Day
Celebrate this day by sharing your favorite Martin Luther King Jr. quote and asking your audience to share theirs. #MLKDay
Jan 24: National Compliment Day
Share the love with other businesses in your community! Post a comment on another local business’s Instagram or Facebook page giving them a compliment. #nationalcomplimentday
Get a full list of 400+ social media holidays for every month of the year here!
Don’t skimp out on the shortest month of the year. There are still plenty of observances and opportunities for your business to celebrate as part of your 2024 marketing plan.
Add these special February holidays and observances to your social media calendar to show your audience some love.
Feb 11: Super Bowl Sunday
Share your and your team member’s Super Bowl Sunday plans and ask your audience to share theirs. The day after the Super Bowl, ask your audience what their favorite commercial was. #superbowl2024
Feb 14: Valentine’s Day
Socialize your Valentine’s Day specials or promotions on your social sites. Target those last-minute shoppers with a special gift basket giveaway. #valentinesday
Feb 20: National Love Your Pets Day
Who can resist a picture of some cute pets?! Share pictures of your pets and ask your audience to share theirs and tag your business. #loveyourpetsday
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This month marks the end of Q1, so take a look back at your marketing objectives and goals for 2024 to see what needs to be adjusted and what’s on track. Remember: This is just a template for your marketing calendar, so you can make tweaks as needed to make sure you’re reaching your growth goals.
Mar 1: Employee Appreciation Day
Shout out your employees on your social media pages with a picture or video highlighting each one and sharing why they’re special. #employeeappreciation
Mar 14: Pi Day
Share pictures of you and your team enjoying some pie to celebrate Pi Day. If you don’t offer pie, make sure to tag your local bakery in your post to support another local business! #piday
Mar 20: International Happiness Day
Ask your audience to share what makes them happy–it can be a picture, a post, or a video. You can even turn it into a contest and choose one winner to make extra happy! #internationaldayofhappiness
Get a list of 44+ St. Patrick’s Day Greetings and Quotes to round out your March marketing.
Start the second quarter off strong with these ideas to add to your April marketing calendar.
Start the month off right away on social media with April Fool’s Day and then end it strong by highlighting Earth Day on your social calendar.
April 1: April Fool’s Day
If your business is into pranks, post the aftermath on your social sites. Ask your audience the best prank they’ve pulled–or had pulled on them. #aprilfools
April 13: National Scrabble Day
For all those word lovers, celebrate this fun holiday by sharing the best Scrabble word you’ve played–or by sharing some unique Scrabble-approved words your audience can steal. #nationalscrabbleday
April 22: Earth Day
Celebrate Earth Day by sharing ideas for sustainability, pictures of you and your team volunteering with a local clean-up, or how your business contributes to restoring our earth year-round. #earthday
Get more April marketing ideas here!
Hopefully, it’s starting to warm up where you are, so it’s time to break out some new ideas to test as part of your May marketing calendar.
This month is packed with holidays and observances, so your social media calendar should be in great shape. Here are some ideas to get you started.
May 5: Cinco de Mayo
If you’re celebrating, share your pictures on social media. Restaurants can share Cinco de Mayo party recipes. #cincodemayo
May 12: Mother’s Day
Shout out to all the moms on social media–share a special message, and include a picture with you and your mom, or you and your kids if you’re a mom! #mothersday
May 27: Memorial Day
Use quotes, images, and other posts to show your support for those who have lost their lives for our country. #memorialday
Keep the momentum rolling in the last half of 2024 with these June marketing ideas, promotions, and social media post suggestions.
Don’t let your social media sites go dark this summer–keep your calendar packed with these holidays and observances.
Jun 7: National Donut Day
Bring donuts for your team (and for your customers if you have a storefront!) and share pictures or videos of people enjoying them. If you got donuts from a local bakery, make sure to tag them in your social posts! #nationaldonutday
Jun 16: Father’s Day
Now, it’s time to highlight all the dads out there! Share a picture of you and your dad or you and your kids if you’re a dad and ask your audience to share how they’re celebrating. Or keep it casual and share your favorite dad joke. #fathersday #dadjoke
Jun 21: National Selfie Day
This is an easy one: Share your best selfie and ask your employees to share their selfies! #selfieday
Get more June marketing ideas here.
PS: Summer starts June 20. Try these summer marketing ideas to make a splash this season!
Heat up your marketing calendar planning with these hot tips and creative marketing ideas for July.
July has more than just July 4th to highlight on your social sites. Use these ideas for your July social media calendar.
July 4: Independence Day
Share a simple Happy July 4th post with a nice graphic–or share pictures of how you’re celebrating and ask your audience to share theirs! #july4th
July 15: National Give Something Away Day
This is the perfect day for a Facebook or Instagram giveaway! Run a social media contest and choose a winner to give something away to. #givesomethingawayday
July 21: National Junk Food Day
Use the Poll feature on Facebook and Instagram to ask your audience about their favorite fast-food chain–or their favorite junk food item! #nationaljunkfoodday
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As we get into the back half of the year, don’t let your marketing and promotions slip away. Use these August marketing ideas to capture those back-to-school searchers and end-of-summer customers.
Use these August social media ideas to keep your social calendar packed all month long.
Aug 4: National Chocolate Chip Cookie Day
Share your favorite chocolate chip cookie recipe–or your favorite place to buy them in your area and ask your customers to share theirs! If you enjoy any chocolate chip cookies today, make sure to share a picture on your social sites. #nationalchocolatechipcookieday
Aug 15: National Relaxation Day
Share your favorite tips for relaxing, a relaxation playlist, or a local business–like a spa–that helps you unwind. Spas–this is a great day for you to share testimonials from customers who you’ve helped relax or just an overview of what you offer. #nationalrelaxationday
Aug 17: National Nonprofit Day
Get out and volunteer at a local non-profit and share pictures on your social sites. If you can’t make it out to volunteer, share a round-up of your favorite non-profits. #nationalnonprofitday
Get more August marketing ideas.
September marks the end of Q3 and is a great time to look back at all you’ve accomplished so far in 2024. Use these marketing and promotion ideas to keep your September marketing calendar moving.
September has a lot of holidays and observances you can use to plan your social media calendar.
Sept 2: Labor Day
Wish your social media audience a Happy Labor Day with a nice visual or share a round-up of local Labor Day events. #laborday
Get more Labor Day messages here.
Sept 22: First Day of Fall
Share your favorite fall pastimes, any fall events you have coming up, or recipes for your most-loved fall treats. #firstdayoffall
Sept 25: National One-Hit Wonder Day
Share a YouTube video of your favorite one-hit wonder and ask your audience to share theirs! #nationalonehitwonderday
As we enter October, it’s time to get your holiday marketing going and make sure your 2024 marketing calendar is set for the rest of the year.
Check out these October social media holidays and observances to help you create awesome social media content this month.
Oct 1: World Vegetarian Day
Share a recipe for your favorite vegetarian dish or spotlight local restaurants in your area with vegetarian options. Make sure to tag them in your posts! #worldvegetarianday
Oct 10: World Mental Health Day
Share social posts from reputable mental health resources on your social media pages to raise awareness for this cause. #worldmentalhealthday
Oct 31: Halloween
Share pictures of your employees dressed up for Halloween and anyone who visits in costume. Launch a poll to get to the bottom of whether people actually like candy corn. #halloween
Get our full list of Halloween social media ideas here.
Only two months left to finish the year out strong! Use these seasonal and holiday marketing ideas to capture customers.
This is a busy time for social media. Keep your social media calendar on track with these November social media ideas!
Nov 11: Veterans Day
Promote any discounts you offer active military or veterans. Or share a simple post thanking veterans for their service. #veteransday
Nov 28: Thanksgiving
Share what you’re thankful for when it comes to your customers and your employees. Make sure to share any pictures of employee or team celebrations! #happythanksgiving
Get 50+ Thanksgiving social media ideas here!
Nov 30: Small Business Saturday
Promote your participation in Small Business Saturday on social! Share any sales, special deals, or events you’re holding, and spotlight other local businesses in your area. #smallbizsat
Time to end the year on a high note with these ideas to add to your marketing calendar!
There are plenty of holiday festivities and cheer to fill your social media calendar this month! Here are a few ideas.
Get our full list of December social media holidays and ideas here!
Dec 5: International Volunteer Day
December is a great month for volunteering. Take part in this day by volunteering with your favorite organization or sharing local volunteer opportunities for your audience to take part in. #volunteerday
Dec 15: Ugly Sweater Day
Have your team wear their ugliest holiday sweaters and share pictures on social media. Consider giving a discount to any customers who come in wearing their best ugly sweater! #uglysweaterday
Dec 31: New Year’s Eve
Share your New Year’s resolutions with your social media audience and ask them to share theirs! #nye2024
And, here are even more holiday social post ideas:
Whew! Now you’re all set with ideas and inspiration to build out your 2024 marketing calendar. Make sure to get our free guide for even more tips, observances, and holidays to help you plan your marketing campaigns, promotions, and sales.
Cheers to a very happy and prosperous 2024!
Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.
See other posts by Stephanie Heitman
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