How To Increase Blog Traffic: 5 Easy Steps to Stardom

75

You've been working hard on your blog, you feel established. Now it's time to get serious about traffic. We're right there with you friend - here are five easy steps you can start taking to increase blog traffic! Hi-Ho Silver!

1. Be Strategic About Your Content

If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before - the term “content is king” is thrown around more than a funnel at a frat party. But creating “better content” isn’t just about quality. It also means being more strategic with your content marketing efforts.

how to increase blog traffic

The most successful content is the kind that meets a specific need. Think about your audience and what they love. Content these days almost always falls into one of two categories: cool and funny or useful and educational. Choose either and you’re probably off to a good start. 

If you need ideas, check out Quora and see what questions are being asked that relate to your industry subject. Also try using Buzzsumo to see what others have written about in your field, then make something even better. Or use one of these eight handy blog topic generators.

When it comes to content style, shoot for shocking statistics, beautiful infographics, and rich storytelling via video. Create stuff people want to link to and share.

Create Evergreen Content For Your Blog 

Try to make sure that most of your content is evergreen. Evergreen content is the kind of content that can live forever on the web and that time won’t make irrelevant. For example, a post about this year’s Oscar nominations will become useless in a few months time. A post about the greatest movie classics will continue to be relevant over the years, making it evergreen. 

Crafting Kickass Headlines

As a blogger, you should always ensure that you’re creating irresistibly awesome headlines. Your headline is what gets visitors to your site and captures their interest.

Some even suggest that your headline is more important than your actual post! If you have a great content piece hiding behind a shabby headline, it’ll die a quick death. Appearances are everything, and just as you wouldn’t show up to a wedding wearing your stay-home-sick clothes, you can’t rely on lackluster headlines to promote your blog posts.

Don’t be afraid to experiment with different headlines. Share your post multiple times with different headlines and see which style works best.

Create a Newsletter To Showcase Your Best Blog Posts

Promotion needs to be a big part of your content strategy, so that your hard earned blog posts drive that traffic you so desperately desire!

One quick and easy way to start driving more traffic to your blog is to start collecting emails for a blog newsletter. Once you’ve captured those contacts, you can send them weekly or monthly emails featuring your best posts, bringing already familiar visitors right back to your website. Since these users are already comfortable with your blog, chances are they might explore a bit more on their next visit. Who knows what they’ll find?

2. Don’t Fear the Keywords 

If you really want to drive big time traffic to your blog, keywords and SEO have to be a part of your strategy. People get really nervous these days when you suggest doing something in the name of SEO, but remember, search engine optimization is fine when done right. More than fine  - it’s wonderous! You get targeted traffic from Google, and users find the information and answers they’re searching the web for.

So go ahead, shout it from the rooftops, “I care about keywords!” Be loud and proud my friend.

They key thing to remember with SEO is all good things in moderation.

Use keywords in your context text? Yes!

Use keyword stuffing to saturate your content completely with search queries? No.

 

Link to other related blog posts you’ve written on a specific subject? Yes!

Include so many links that every other sentence is dotted with blue hyperlinks? No.

 

Let keywords influence your outline and help conceptualize your post? Yes!

Put keywords and search bots before user experience? No!

Google drives billions of searches a day. Trust me, you want to use keywords to get a piece of that pie. 

more blog traffic

 more please!

With more sites and advertisers online than ever before, all competing for the most popular keywords, how do you stand a chance of competing? Long-tail keywords of course!

Why Do Long-Tail Keywords Matter for Bloggers?

Long-tail keywords are search phrases composed of 3+ keywords. They’re easier to target long-tail keywords (and cheaper when it comes to PPC) because there is less competition for these phrases. Targeting long-tail keywords is really your only chance of getting a top SERP spot in Google.

long tail keywords for bloggers

 Long tails are cool. They’re also fire types.

For example, maybe you’d love to rank high in Google for “health food” because your business is a health food store. Well fat (or slim) chance of that happening – “health food” is a pretty competitive term. However, if you focus instead on “health food meal plans” or “health food on a budget,” your chance of ranking for those longer keyword phrases is tremendously higher.

SEO for Bloggers: Finding Long Tail Keywords

How do you brainstorm these awesome long-tail keywords? Start with Google. Begin typing in a phrase and see what Google’s auto-complete suggestions are. Make note of the “eureka!” suggestions.  

increase blog traffic

Next, put a few of those terms into Google and scratch down some Google’s related search suggestions (you’ll find them towards the bottom of the page). 

increase traffic to blog

 

Next, take all the long-tail phrases you’ve come up with and put them into the Google Keyword Planner.

 

increase blog traffic tips

 

See which phrases drive the most traffic (also take a look at other keyword phrases Google suggests) and siphon out the ones with high search volume and low competition. Those are your gold nugget long-tails! Try to create content targeted around those keywords.

SEO Wordpress Plugins for Bloggers 

There are some great wordpress plugins designed to help bloggers with SEO. They make it easy to set up your URL slugs correctly, help you craft perfect meta descriptions, setup sitemaps, and aid you in navigating other SEO technical bits that may not come naturally to bloggers.

Two favorites are:

3. Find Your Flock: Hunt Down Your Audience’s Nest

When it comes to promoting your blog, it’s essential that you’re strategic about where you spend your time. While it’s nice to establish your presence across a range of social networks, you’ll quickly burn out trying to excel with every social site.

Dip your feet and see which social networks work best for you. Is your blog heavy on the visuals? You’ll probably want to set your sights on LinkedIn. Is your blog catered more towards nerd culture? Find the right subreddits and you could strike it big. 

If you’re looking for seagulls, you go to the seashore. To drive blog traffic, you need to go to where your flock hangs out. Know where to find your bird of a feather. Understanding your audience is also key for building strong referral links from relevant websites.  

increase blog traffic free

Use Google Analytics to see which websites are driving the most referral traffic. Find the forums and sites your target audience visits, and get active. Engage in discussion and post links or blog comments when appropriate. This is big – you can’t come off as spammy. You need to be seen as a valuable member of the community who is sharing something of merit. If someone mentions needing advice about scheduling healthy meal plans for each week, go ahead and point them to your resource! If they’re discussing their struggles in mastering the fine art of clowning, you can probably move along.

Once You’ve Found Your Family, Go All In

Once you’ve discovered your key networks, make those your focal point. Neil Patel points out that Upworthy, in addition to utilizing curiosity-focused headlines and emotional content, also limits the number of social sharing buttons they have on a given page.

The choice paradox shows that too many choices can overwhelm and stress users. While we may assume more choices are better, studies have shown that most individuals are happier with a few different options, rather than hundreds.

Upworthy only has two share buttons – Facebook and Twitter. Consider limiting your social sharing selection to the sites you get the most leverage out of.

get more blog traffic

Want More Blog Traffic? Just Ask. 

Sometimes getting what you want can be a simple as asking for it. A study by Social Bakers found that users who asked their followers to “RT” their posts on Twitter received 73.48 average retweets per tweet. Those who didn’t ask for retweets received just 2.09 retweets.

If you want people to share your content, ask them to!

This goes for just about all call-to-actions. While your intentions may seem obvious to you, reiterating the course of action for visitors greatly increases the likelihood that they’ll follow through.

4. Optimize For Speed and Mobile

Your visitors aren’t going to wait around for your blog to load. If your page isn’t coming up fast enough, they’ll hit the back button and move on to the next Google listing (ie your competitor) before you can flip a flapjack.

Need to check your site speed? No problem! Google’s Page Speed Insights tool will give you your speed score, as well as tips on what you can do to give your site the kick in the pants it might need.

boost blog traffic

In the same vein, modern users spend nearly 3 hours a day on their tablets or mobile phones. Going mobile is a no-brainer for bloggers. If you don’t think your current blog is up to snuff, consider checking out one of these fine Wordpress plugins that help create a version of your blog that is optimized for mobile devices.

 

5. Play Nice With the Other Kids

Good manners go a long way online. If you’re looking to build blog traffic, you’ll want to establish good relationships with other bloggers in your niche. Sometimes you’ll even want to team up with your enemies, Game of Thrones style.

Comment on other blogs and be active in various communities. Consider interviewing major industry loggers or including other bloggers in a “best of” post (for example, Top 10 Blogs Rocking Pinterest). Once you have a blogger cited or featured in one of your posts, tag them in a tweet to let them know. Chances are that blogger will retweet and share a post mentioning them, getting more shares and more traffic as a result.

Linking to your own blog posts is great for SEO, but it’s important to link to outside sources as well. This signals to Google that you’re not a spammer and helps build positive relationship with the others blogs you’re linking to. Establishing good relations also makes pitching guest posts a ton easier.

 Follow these five rules and you’ll see traffic skyrocketing to your blog in no time flat!

Comments

John
Jan 27, 2015

Very good article, I hope my traffic will increase

Megan Marrs
Feb 09, 2015

Me too John!

Scheryl McDavid
Jan 28, 2015

Nice info and just in time as we're getting ready to launch a new blog and will need to use some of these tactics. Thanks!

Aju A S
Jan 29, 2015

I enjoyed the post. Most of the things are already implemented. But I am not sure how we can use jetpack to improve speed? I am currently using W3Total Cache plugin for that. Please let me know if you got some suggestions.

Megan Marrs
Feb 09, 2015

I mentioned Jetpack as an easy solution to making your site mobile-friendly W3 Total Cache is great for speeding things up!

Yahia
Jan 29, 2015

I heard so much about the evergreen content, however, how do you let the world know about the content? SEO - Share right? I think people should talk more about the sharing part of building true audiences.

Megan Marrs
Feb 09, 2015

Yup, SEO and/or PPC and having a strong social presence, but that takes time. If you optimize your content so it can be found easily in search engines, you'll naturally get eyeballs on your content, so start there!

Priyanka Kamble
Feb 02, 2015

Thank you for the very helpful tips, which we will use in our practise.

Rojer Martin
Feb 03, 2015

These seems to be helpful tips for increasing blog traffic. A reputed Internet marketing services provider takes a good care of each minute thing in SEO so that there should not be any negative effect on traffic as well as ranking in future as Google is already releasing major updates time to time.

phentramin d
Mar 16, 2015

Hello, I desire to subscribe for this website to take hottest
updates, therefore where can i do it please help.

imon
Feb 18, 2015

I am a big fan of Wordpress SEO by Yoast. It really helps a lot to minimize my hard labor.

Miralem
Apr 18, 2015

Thank you Megan for sharing this useful post. Methods that your mentioned are great but I would say that paying attention on blog post itself is a key to get quality traffic or not. Headlines and content seo are the best solution to get free juice from SE.

Naved Khan
Apr 18, 2015

Great tips to increase blog traffic....I think traffic is the most important thing in blogging...Without traffic we can't get anything from blloggin....I've struggle a lot for getting traffics to my blog but after following your tips i'm getting good results to my site.....Thanks a lot for sharing this great post. :-)

Marianna
Apr 28, 2015

Some very useful and doable tips here...looking forward to seeing how they affect my readership! Especially liked the long tail keywords...thinking I have not used keywords to my best advantage. Pressing on...

Noman Atif
May 08, 2015

Great tips to increase blog traffic....I think traffic is the most important thing in blogging.

Nav Deep
May 12, 2015

Thanks for sharing such an excellent post. I enjoyed reading each and every line. Very informative article regarding use keywords to drive traffic.

Thanks for wonderful sharing.

Regards,

Nav Deep

Roop
May 12, 2015

For me, keywords research and using right keyword for my sites are always hard for me.Thanks for mentioning some useful tools.

Rajat
May 12, 2015

Keyword is the most important aspect for the search ranking of a website and this article is really superb explaining the best ways to get right keywords.Hands up for you

Gerard Ward
Jun 22, 2015

Thanks for the tip on Evergreen and Jetpack. Will install these today as i didnt know they existed :)

rakib
Jun 25, 2015

this was very helpful with some detailed information.thank you :)

BryanCGragas
Jul 25, 2016

Greetings from Colorado! I'm bored to tears at the job so
I chosen to browse your website on my small iphone during lunch break.
I really like the information you provide here and can't wait to take a look
as i go back home. I'm shocked at how quick your blog
site loaded on my small phone .. I'm not really using WIFI,
just 3G .. Anyways, awesome blog!

Akash
Jul 22, 2015

Great post about generating traffic for blogs.

Rohit Mittal
Jul 30, 2015

Thanks for sharing this post for us regarding how to increase trafiic on blog.I always follow your blog and I learnt alot via your post.

Vikrant Singh
Dec 15, 2015

Great post @Neil…. For better content & idea …..always analyse your competitors website & social media pages.

Always remember people love to see….informative, entertaining & emotional content.

Jeramey
Aug 10, 2015

Thanks for the great information! I will definitely utilize this information when considering my next topic.

uang
Oct 04, 2015

Amazing post so helpful. Exactly what I needed :) Thank you

Lim
Oct 14, 2015

Thanks for the tips.

Sandi Mulyadi
Oct 15, 2015

Very usefull information, im really happy read this article. Now, im know the right way to get fair and better traffic

SSCSWORLD
Nov 02, 2015

Great post! I love the tip about using vine, I was wondering how that worked for business.

Jaswinder Kaur
Nov 07, 2015

You are right, content is the main key for a blog. If it is fresh and knowledgeable, of course you will get more traffic. Nice and informative article.

Malaika
Nov 13, 2015

Thanks for the great advice!!

Albert Jones
Nov 17, 2015

Very helpful info thank you for sharing!!

muhammad isra
Jan 10, 2016

this article really helped solve my blog traffic.rank low. I've done a lot of effort. but in vain without any change of the better.

Randy's Blog
Jan 14, 2016

Great insights on how to increase blog traffic will do it on my own blog, please do visit my blog

Vishal Saini
Jan 18, 2016

Such a very good tips! i am just looking for this kind of information. But i want to ask that i have a blog on blogger and tumblr will they get good result or i should buy a domain name and add a blog section on there. Which one is good method?

Anthony Alfidi
Feb 01, 2016

Thank you for mentioning the importance of keyword searches and Google's own keyword tools. Bloggers need to realize that working backwards from search results will help them create content worth finding.

Rishi Sanuj
Feb 15, 2016

Good article. I like the way you write blog to explain details.

lusekelo
Feb 17, 2016

You´re right about long tail keywords using google/bing suggestions or related searches,when i started using this trick my search traffic increased a lot.
Thank you for the tips

adi
Mar 13, 2016

I am a novice publisher santa like wordpress presence, until now I am still hesitant to use it, thank you for all the information contained herein

Neeraj Singh
Feb 26, 2016

I am new to digital marketing and created my above blog but i dont know how to configure and set these 5 tips on my blog to generatetraffic.I would be apprecite if anyone will help me in sending all steps on my email id above.
Thanks a lot.to all

Nathan Brook
Mar 18, 2016

Thanks for the tips, really helpful. Are there any specific places you’d suggest for finding good forums?

mitakka
Mar 25, 2016

Thanks for the great tips, friend!

Emily Johns
Apr 06, 2016

Thank you for sharing all these tips and the links to resources too! Super helpful!

I once got 300 page views from leaving one quick comment on an interesting article. That really gave me confidence that networking with other bloggers is helpful! I'm still getting traffic from that comment. :)

taylor L.
Apr 20, 2016

Hi,

Thanks for the information, Nowdays i am searching about how to increase traffic on my blog and your Strategies are very helpful.
Thanks,

taylor L.

L S Mahey
Apr 22, 2016

Great job.. surely it will help to increase website traffic.. Thanks for sharing..

Lacey
May 04, 2016

Fantastic article! Thanks so much for the helpful tips!

Caleb Cousens
May 16, 2016

Hi Megan, great post, thanks for the tips. I suppose on thing missing though is the need for patience, because doing all of these things perfectly still isn't going to give you overnight success.

We can all get lucky but I would say that sticking with blogging for a year+ is a very important piece of finally earning consistent and high traffic.

Rand Fishkin's 22 tip speaks to that in more detail https://moz.com/blog/21-tactics-to-increase-blog-traffic-2012

rayo
May 19, 2016

very helpful post

Adeeb C
May 24, 2016

I can see that you are using date in your URL. I have already read that the date in URL structure will affect the SEO. Is it true or not?

marcus stiff
May 25, 2016

Very good content here Megan, increasing traffic takes a lot of time and hard work but will really pay off in the long run.. great article for anyone that is just starting out and needs a little shove in the right direction. I have been working in the marketing business for 8 years now and have seen and know every trick in the game and if theres one thing I will always tell everyone then that would be 'NEVER GIVE UP'
Your blog/website will get there soon!

Pages

Leave a comment