44 AI Image Prompts to Elevate Your Marketing Creative

With the boom of AI tools in recent years, roughly 60% of small businesses are already using AI in their marketing strategies. Odds are, you’ve likely already tried using AI for some parts of your business management and marketing. But, have you considered AI for your creative strategies?

Nearly 40% of businesses specifically use AI to create or edit images for their websites, social media pages, and more. With the right prompts, you can join in on the AI image fun in a way that stays true to your brand’s marketing. Here’s how to do just that with these AI image prompt tips, ideas, and examples!

3 quick AI image prompt tips

Crafting the perfect AI image prompt for your business’s unique creative needs requires a bit of finesse. Use these three AI image prompt tips to guide your prompt writing.

1. Consider your tool options

No two AI tools are the same, and you’ll get different image results for the same prompt depending on the tool you use. So, you may need to test a few to see which AI tools work best for your business’s marketing images and videos. To start assessing your options, check out this list of AI content generators and these AI photo generators.

An example of an AI image tool.

2. The more details you include, the better

To start, you should always include example images in your AI image prompts to provide your AI tool with some inspiration. Here are some other key details you could also mention in your AI image prompts:

Image type (photo, illustration, product shot, etc.)
Image subject (product, person, object, scene, etc.)
Image sizing specs (use this guide to social media image sizes here)
The desired mood for the image
The desired art style
Your brand style guidelines
Your brand colors and small business logo
The type of background/setting you want
Any key elements you want in the foreground, like product photos or a brand mascot
Font formatting for any text elements in your image
Your goal or purpose for the image
Your image’s target audience
How you want your audience to feel looking at the image

Additionally, if you’re asking a question about an image, be sure to specify in your prompt the length you want your response to be to save yourself from parsing through a lengthy AI-generated answer. For videos, you might also need to include a script for closed captioning.

3. Continue to invest in traditional design solutions

No AI tool will ever be a replacement for a professional design team, so if you work with a marketing partner, freelancer, or other resources for creative solutions, continue to do so. Using a mix of both AI-generated and manually created images could help maintain your brand’s authenticity. Plus, to minimize any risk of using AI for your marketing creative, you’ll want any design professionals you currently work with to review and edit all final AI-generated images.

💡 Ready to leverage AI across all your marketing channels? Download our free guide to powerful ways to use AI on Google and Facebook.

AI image prompts any business can use

No matter your niche market, these AI image prompts can be crucial to your business’s marketing success.

Suggest images I could use on my [industry] website that targets [keywords]. [Paste link to site]
What are some images I could include in my [industry] business’s content to rank in image results for the following keywords: [keyword list]
Draft alt-text for the attached images targeting the following keywords: [insert keyword list and attach images]
Create an eye-catching image of [product or service offer] I can use as a banner on my [industry] website.
Arrange the following statistics into an infographic I can feature on my website [website link]. [paste stats]
Create an image of [product] being used in a modern, vibrant setting to highlight its features.
Generate a professional, high-quality image of a [product] with different angles, showcasing its key attributes.
Illustrate an image that reflects the core values of my business—[list core values]. Make it feel personal and authentic.
Create a photo-like image of a customer happily interacting with my business (e.g., at a shop, using a service).
Design an image of a workshop or office setting where my team is actively working on [product or service].
Create a festive image for [season/holiday], showcasing my product or service in a themed setting.
Design a promotional flyer or poster for an upcoming [event/product launch] with bold text and vibrant colors.
Create a few example mascots I could use to promote my [industry] business and connect with [target audience].

If you’re looking for industry-specific AI prompts for businesses, we’ve got that here, too.

AI image prompts for social media

Curious how to use AI to create images for Facebook, Instagram, TikTok, and more? Check out these AI image prompts for social media by platform.

AI image and video prompts for Facebook

Suggest some royalty-free stock images I can use in my Facebook lead ads to promote [offer].
List 10 innovative and eye-catching visuals I could create to showcase my [product or service] that would appeal to [target audience] on Facebook.
What are five Facebook image trends my [industry] business could try to market [offer] to [target audience]?
Add a scenic mountain photo background behind our logo so we can use it as our Facebook business page cover image. [attach logo]
Create a Facebook cover photo that represents my brand’s personality [e.g., modern, professional, friendly], including the logo and tagline. [paste logo and tagline]
Make a series of product photos for my Facebook lead ads I can swap out seasonally to align with my Facebook business page. [link to business page]
Generate a stylish and trendy series of images for a Facebook carousel post that promotes [offer], featuring vibrant colors and catchy text. Here is my Facebook business page for more context. [link to business page]
Design a video introduction about my business, explaining what we do, our values, and why customers should care I can pin on my Facebook business page. [link to page]
Create a poll graphic for a Facebook post featuring a survey about my [industry] business, encouraging engagement from my followers (e.g., “What’s your favorite feature of our [product]?”).

AI image and video prompts for Instagram

Create a series of graphics I can post back-to-back on my [industry] business’s Instagram story to tease an upcoming [offer] promotion.
Draft a few Instagram caption options that promote [offer] and include an image description for [the attached image] to make my post more accessible to users.
What are some images my [industry] business could use on Instagram that are like these competitor images [link to competitor Instagram post].
Design a 15-second Instagram Reel showing my [product or service] in different environments to showcase its versatility, with a catchy song overlay. Use this product catalog page from my website for inspiration [site link].
Create a quick Reel showing how my product is made or the steps involved in providing my service, with fun text captions explaining each step.
Which of these images would be the best to use as my [industry] business’s Instagram profile picture? [attach images]

AI image and video prompts for TikTok

Draft a TikTok video script for the following influencer I’m working with [insert influencer profile link] to promote my [industry] business’s [product or service promotion].
What are five TikTok trends my [industry] business could try to market [offer] to [target audience]? Include example TikTok creators I could base my videos off of.
Compile snippets from our highest-viewed TikTok videos into one TikTok video.
Create a cover image for the following TikTok video draft [attach video].
Generate a quick TikTok video that showcases a day in the life at my business, featuring my team at work and some fun moments.
Generate a TikTok video where I incorporate my [product] into a current trending challenge, using popular music and creative transitions.
Design a TikTok video showing a split-screen effect of a product before and after it’s used, adding an upbeat track and cool transition.
Create a ‘before and after’ TikTok video of how my [product/service] transforms something, with a catchy transition and upbeat music.
Source some stock photos I could use in an informational multi-slide Instagram post covering [topic] for [target audience].
Generate a series of images I can feature in a TikTok, showing the behind-the-scenes process of creating my product from start to finish.

AI image prompts for Google and Bing display and video ads

If you’re looking to work AI into your media-rich ad strategy, try these AI image prompts for Google Ads and Bing Ads.

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Create a duplicate of the attached image with a different call to action at the bottom for an A/B display ad test. [attach image]
Suggest some A/B test ideas for the attached video ad. [attach]
Draft a closed captioning script for the attached video ad.
Create a retargeting video I can use on both Google and Bing ads that reminds users about an item they viewed. Use a CTA like ‘Come Back and Complete Your Order!’ and highlight the benefits of the product or service. Here is my website for context and inspiration: [link to site].
Create an image for a Google display ad that introduces my brand, using my logo, slogan, and a simple statement about what makes my business unique. Use a minimalist design with bold text for clarity.
Here are the main differences between my Google and Bing audiences: [list audience traits by platform] Taking this into account, suggest variations for the following Google display ads for me to duplicate on Bing. [Paste ad images]

Make AI image prompts part of your creative process

Remember, your AI image prompts aren’t meant to totally replace the work of an in-house design team, a third-party freelancer, or a marketing partner. However, they can supplement your design strategy and help you create images on the fly that complement your campaigns across channels (and don’t forget to create an AI use policy to keep everyone on track). For more help harnessing the power of AI in your digital marketing, reach out for a demo of our solutions.

Meet The Author

Susie Marino

Susie is the Senior Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!